Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

Posted by wrttnwrd

Content creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we’re excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution.

Markdown Why and How-to

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. My name’s Ian Lurie. I am the CEO and founder of Portent Inc. I am also the Chief Content Badger there. I’m here today to talk to you about Markdown and how you can use Markdown to avoid all sorts of content and HTML tragedies.

1. The tragedy of content creation

So first thing you’ve got to understand: The one great tragedy of content creation is HTML. If you’re a writer or producer or someone like that and you’re creating content, you always run into the problem of trying to get that blog post live or trying to get that page live or whatever else, and you end up with one of four possibilities.

  • You get bad

Read the rest

August 4, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Here’s How to Use Your Daily Habits For Writing Better Content in Less Time

Posted by Lesley_Vos

I write every day for my blog as well as other publications. I’m a big fan of guest posting, and every day I do everything I can to reinforce better writing.

The problem: Content creation is time-consuming.

  • Content marketers deal with multiple tasks: social media content (93%), newsletters (81%), articles for websites (79%), blogs (81%), in-person events (81%), and more.
  • Lack of time is one of top 5 challenges for 51% of content marketers, while 50% face the challenge of producing truly engaging content.

As a result, we have to find and apply different tactics to become more productive and efficient, as well as optimize our work to achieve better results.

Yes, creating content is hard work. Every time I read works of Neil Patel, Rand Fishkin, or Jon Morrow, I wonder, “How do they write so many articles every week, together … Read the rest

August 11, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Is Your Writing Readable? 3 Concepts to Master for Copy That Converts

Posted by Isla_McKetta

[Estimated read time: 9 minutes]

You know you’re supposed to write scannable copy. But do you know why?

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
Jakob Nielsen

Nope, it’s not just that. Although the tiny fraction of attention readers have for your content is always important to keep in mind. But instead of another “write for the F-pattern reader” article, let’s dig into the psychological underpinnings of how readers process information. You’ll learn ways to make your content more memorable and how not to disenfranchise any audience members who struggle with legibility, however unintentional.

Don’t worry; you don’t have to immerse yourself in academic theories for the next three weeks. I’ve waded through those dusty tomes for you, and I’m here to report back on how readability actually works. I’ll also suggest some implications for your content. This’ll get a little wonky at times, but I hope you’ll learn something from my research. I know I did.

These are the concepts I’ll cover and where they fall on the legibility, readability, and comprehension spectrum:

  1. Chunking (readability)
  2. Read the rest

May 29, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Headline Writing and Title Tag SEO in a Clickbait World – Whiteboard Friday

Posted by randfish

When writing headlines and title tags, we’re often conflicted in what we’re trying to say and (more to the point) how we’re trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying to best satisfy the searcher’s intent? We’d like all three, but a headline that achieves them all is incredibly difficult to write.

In today’s Whiteboard Friday, Rand illustrates just how small the intersection of those goals is, and offers a process you can use to find the best way forward.

For reference, here’s a still of this week’s whiteboard!

title tag whiteboardRead the rest

March 20, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing

Posted by Isla_McKetta

True life confession: Although I’ve worked with some of the smartest SEOs, architects, and CPAs in the business, you couldn’t always tell from their writing. Which is a problem. Because while some of them are client-facing (so the client gets to know their smarts firsthand—either in person or on the phone), some are only known by the lackluster reports they turn in.

This is a post about how anyone (whether you’re an expert in SEO, PPC, social media, or even… content marketing) can write a clearer, more persuasive report. And the lessons contained herein can help you with any form of corporate communication, whether you’re writing for a client or your boss.

Get ready to sound smarter.

Be assertive

Being assertive doesn’t mean you should stand on your desk and shout your opinions like you’re auditioning to be the next Hulk. Instead, have confidence in the data and recommendations you’re reporting and convey that confidence in your writing. Because if you’re not confident, you might not be ready to write the report. So go double-check your research and then use the following tactics to sound like the authority you are:

Ditch “I think”

I think there Read the rest

February 11, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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