How to Appear in Google’s Answer Boxes – Whiteboard Friday

Posted by randfish

Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, “ranking zero” or capturing an answer box in Google can mean increased clicks and traffic to your site. In today’s Whiteboard Friday, Rand explains the three types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to chat about answer boxes, those featured snippets that Google puts in ranking position zero, oftentimes above the rest of the organic results, usually below some of the top ads, and sometimes they can draw a ton of the clicks away from the rest of the 10 results that would normally appear in Google’s organic ranking.

Now, thanks to our friends up at STAT in Vancouver — Rob Bucci specifically, who did a great presentation at MozCon, he delivered some really interesting research — and so we know a little bit more about the world of featured snippets. Specifically, … Read the rest

September 24, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How To Support Data with Real-Life Interviews – Whiteboard Friday

Posted by rcancino

With all the data that today’s marketers can access, there’s often still no substitute for the quality of information you can get from interviewing real people. In today’s Whiteboard Friday, we welcome Rebekah Cancino — a partner at Phoenix-based Onward and #MozCon 2016 speaker — to teach us the whys and hows of great interviews.

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Video Transcription

Hi, Moz fans. I’m Rebekah Cancino. I’m a partner at Onward, and I lead content strategy and user experience design. Today I’m here to talk to you about how to support the data you have, your keyword data, data around search intent, analytics with real life user interviews.

So recently, Rand has been talking a little more about the relationship between user experience design and SEO, whether it’s managing the tensions between the two or the importance of understanding the path to customer purchase. He said that in order to understand that path, we have to talk to real people. We have to do interviews, whether that’s talking to actual users or maybe just people inside your company that have an understanding of … Read the rest

September 16, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore – Whiteboard Friday

Posted by randfish

The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about some of the weird and crazy myths that have popped up around link building. We’ve actually been seeing them in the comments of some of our blog posts and Whiteboard Fridays and Q&A. So I figured, hey, let’s try and set the record straight here.

1. Never get links from sites with a lower domain authority than your own

What? No, that is a terrible idea. Domain authority, just to be totally clear, it’s a machine learning system that we built here at Moz. It takes and looks at all the metrics. It builds the best correlation it can against Google’s rankings across a broad set of keywords, similar to … Read the rest

September 9, 2016  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience – Whiteboard Friday

Posted by randfish

Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader vision.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This one comes to us via submission from email. This is a question from Michael Cassatt. He wanted to know, since he’s working on a content strategy, working on a new blog and having conversations with his manager and his team about, “Hey, should we be writing only extremely focused, narrowly focused content for our specific target audience, or should we be trying to branch out and broaden so that we can reach a bigger audience or a new audience?”

I think this is a fair question, a great question that happens all the time in content strategy and actually in link building strategy discussions around the SEO and content world. So I think it’s actually … Read the rest

September 2, 2016  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday

Posted by randfish

At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today’s Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about why websites — every website, not just local websites — should be thinking about tactics and a strategy to get local listings and local citations.

Now, this might sound counterintuitive. I’ve actually encountered a lot of folks — especially online-only businesses or even blended online and local businesses — who think, “Are local links really that important to me, or are they off-topic? Could they potentially cause problems and confusion? Should I be trying to get those?” I’m going to try and make the case to you today that you absolutely should.

Recently, I got … Read the rest

August 26, 2016  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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