Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday

Posted by randfish

This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today’s Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google.

For reference, here’s a still of this week’s whiteboard!

was posed in the Moz Q&A Forum, which I deeply love, by Alex Moravek — I might not be saying your name right, Alex, and for that I apologize — from SEO Agencias in Madrid. My Spanish is poor, but my love for churros is so strong.

Alex, I think this is a great question. In fact, we get asked this all the time by all sorts of folks, particularly people in the blogging world and people with small and medium businesses who hear about SEO and go, “Okay,

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October 24, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert – Whiteboard Friday

Posted by randfish

One question we see regularly come up is what to do if you’re targeting particular locations/regions with your site content, and you want to rank for local searches, but you don’t actually have a physical presence in those locations. The right track can depend on a few circumstances, and in today’s Whiteboard Friday, Rand helps you figure out which one is best for your organization.

For reference, here’s a still of this week’s whiteboard!

Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday

Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about geo-targeted or geo-specific local landing pages for companies that are trying to reach many geographic regions and need to have that scale, but don’t necessarily have a local physical location in every city they’re trying to target.

So if you can imagine I’m going to use the fictitious Rand’s Whisky Company, and Rand’s Whisky Company is going to be called Specialty Whisky. We’re going to be running events all over the country in all sorts of cities. We’re going to be trying to reach people with a really local approach to whisky, because I’m very passionate about whisky, and I want everyone to be

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October 17, 2014  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation – Whiteboard Friday

Posted by randfish

All signs point to links with exact match anchor text retaining the huge value we’ve seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would frown upon, and in today’s Whiteboard Friday, Rand shows you what they are.

For reference, here’s a still of this week’s whiteboard!

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October 10, 2014  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Convert a Client’s Goals into Reportable Metrics – Whiteboard Friday

Posted by DiTomaso

Metrics are really only effective markers of business success if they’re measuring your progress toward your organization’s goals. How, though, do we make the leap from goals to reportable metrics? In today’s Whiteboard Friday, Dana DiTomaso (a partner at Kick Point and a MozCon 2014 speaker!) walks us through that process.

Want to see more from Dana? You can watch her presentation “Prove Your Value” from
MozCon 2014 for free.
(If you’re looking to turn turn the marketing learning volume up to 11, you can purchase all of the MozCon presentations on that page!)

For reference, here’s a still of this week’s whiteboard!

Video transcription

Hi, I’m 
Dana DiTomaso. I work at Kick Point, which is a digital marketing agency in Edmonton. I presented at MozCon 2014 this year, talking about reporting and how people love it so much and how you can make your reporting better.

One of the slides in my presentation that people had a lot of questions about afterwards was what you see behind me. This is not my handwriting. It’s much better than my handwriting. Left-handers and whiteboards don’t mix. One of the things that we wanted to talk in this slide was

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October 3, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday

Posted by randfish

It’s easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today’s Whiteboard Friday, Rand explains a few of the reasons that people we thought were new customers often decide to leave.

For reference, here’s a still of this week’s whiteboard!

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September 26, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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