Controlling Search Engine Crawlers for Better Indexation and Rankings – Whiteboard Friday

Posted by randfish

When should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In today’s Whiteboard Friday, Rand covers these tools and their appropriate use in four situations that SEOs commonly find themselves facing.

Controlling Search Engine Crawlers for Better Indexation and Rankings Whiteboard

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about controlling search engine crawlers, blocking bots, sending bots where we want, restricting them from where we don’t want them to go. We’re going to talk a little bit about crawl budget and what you should and shouldn’t have indexed.

As a start, what I want to do is discuss the ways in which we can control robots. Those include the three primary ones: robots.txt, meta robots, and—well, the nofollow tag is a little bit less about controlling bots.

There are a few others that we’re going to discuss as well, including Webmaster Tools (Search Console) and URL status codes. But let’s dive into those first few first.
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July 17, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings – Whiteboard Friday

Posted by randfish

A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today’s Whiteboard Friday, Rand discusses what it says, what that means, and adds a twist of his own to get us thinking about where Google might be heading.

How Google May Use Their Knowledge of Surfer & Searcher Behavior to Impact the Rankings - Whiteboard Friday

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week let’s chat about some things that Google is learning about web searchers and web surfers that may be impacting the rankings.

I was pretty psyched to see a patent a few weeks ago that had been granted actually to Google, so filed a while before that. That patent came from Navneet Panda who, as many in the SEO space may remember, is also the engineer for whom Panda, the Panda Update from Google, is named after. Bill Slawski did a great analysis of the patent on his website, and you can check that out, along with some of the other patent diagrams themselves. Patents can be a little confusing … Read the rest

June 26, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche – Whiteboard Friday

Posted by randfish

To get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today’s Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others.

How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche Whiteboard

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to chat about how you can estimate the total volume and value of a large set of keywords in a market or a niche.

Look, we’re going to try and simplify this and reduce it to something that is actually manageable, because you can go way, way deep down a well. You could spend a year trying to figure out whether Market A or Market B is better to enter or better to chase keywords in, better to create content in. But I want to try and make it a little simple without reducing it to something that is … Read the rest

June 19, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why We Can’t Do Keyword Research Like It’s 2010 – Whiteboard Friday

Posted by randfish

Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today’s Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today.

Why We Can't Do Keyword Research Like It's 2010 Whiteboard

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

What do we need to change to keep up with the changing world of keyword research?

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about keyword research, why it’s changed from the last five, six years and what we need to do differently now that things have changed. So I want to talk about changing up not just the research but also the selection and targeting process.

There are three big areas that I’ll cover here. There’s lots more in-depth stuff, but I think we should start with these three.

1) The Adwords keyword tool hides data!

This … Read the rest

June 12, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Should I Use Relative or Absolute URLs? – Whiteboard Friday

Posted by RuthBurrReedy

It was once commonplace for developers to code relative URLs into a site. There are a number of reasons why that might not be the best idea for SEO, and in today’s Whiteboard Friday, Ruth Burr Reedy is here to tell you all about why.

Relative vs Absolute URLs Whiteboard

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Let’s discuss some non-philosophical absolutes and relatives

Howdy, Moz fans. My name is Ruth Burr Reedy. You may recognize me from such projects as when I used to be the Head of SEO at Moz. I’m now the Senior SEO Manager at BigWing Interactive in Oklahoma City. Today we’re going to talk about relative versus absolute URLs and why they are important.

At any given time, your website can have several different configurations that might be causing duplicate content issues. You could have just a standard http://www.example.com. That’s a pretty standard format for a website.

But the main sources that we see of domain level duplicate content are when the non-www.example.com does not redirect to the www or vice-versa, and when the HTTPS versions of your URLs are … Read the rest

June 5, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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