A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday

Posted by randfish

When it comes to building an SEO strategy, many marketers (especially those who don’t spend a significant amount of time with SEO) start off by asking a few key questions. That’s a good start, but only if you’re asking the right questions. In today’s Whiteboard Friday, Rand puts the usual suspects on the chopping block, showing us the five things we should really be looking into when formulating our SEO strategy.







For reference, here’s a still of this week’s whiteboard!

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January 30, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Know What Your Audience Wants Before Investing in Content Creation and Marketing – Whiteboard Friday

Posted by randfish

Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we actually go through the effort to create it. In today’s Whiteboard Friday, Rand (along with his stick-figure friends Rainy Bill and Hailstorm Hal) explains how we can stack our own decks in our favor with that knowledge.







For reference, here’s a still of this week’s whiteboard!

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January 23, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Hacking Keyword Targeting by Serving Interest-Based Searches – Whiteboard Friday

Posted by randfish

Depending on your industry, the more obvious and conversion-focused keywords you might target could be few and far between. With Google continuing to evolve, though, there’s a whole host of other areas you might look: interest-based keywords. In today’s Whiteboard Friday, Rand shows you how to find them.







For reference, here’s a still of this week’s whiteboard!

Hacking Keyword Targeting whiteboard

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about keyword targeting and specifically some of the challenges that happen when your keyword targeting list is rather small or hyper competitive and you need to broaden out. One of the great ways you can do that is actually by hacking the interests of the people who are performing those searches, or might perform those searches in the future, or might never perform those searches, but are actually interested in the product or service that you have to offer.

Classic, traditional keyword research is all about focusing on the product or service’s purchase intent. Meaning, here’s let’s say Charles over here. Charles needs to better track his fitness. He knows that what he’d like to able to do is get some tools to track

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January 16, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Provide Unique Value in Your Content – Whiteboard Friday

Posted by randfish

Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that’s what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by “unique value?” What does that actually look like? In today’s Whiteboard Friday, Rand illustrates the answer.

For reference, here’s a still of this week’s whiteboard!

How to Provide "Unique Value" in Your Content - Whiteboard Friday Whiteboard

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little about providing unique value in your content. Now I’ve been known to talk a lot about what you need to do to get to the kind of uniqueness in content that Google wants to index, that searchers want to find, that is likely to earn you amplification and links and all the signals that you’ll need to perform well in the rankings, and to perform well on social media and in content marketing of all kinds.

The challenge has been that I’ve seen a lot of people adopt this attitude around, yes, unique content, unique value, but merge those two and not view them as two different things and really not understand what I

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January 9, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Discussion: Can You Disavow out of Penguin? – Whiteboard Friday

Posted by josh_bachynski

Penguin is back at the forefront of many marketers’ minds now that the third iteration of the algorithm update has been released, and a rumor has begun circulating that you can weasel your way out of a Penguin penalty by simply submitting a disavow file. In today’s Whiteboard Friday, Josh Bachynski breaks down that argument and starts a realistic discussion to find the answer. While we (and, as you’ll see, Josh) don’t have definitive answers, we hope you’ll join in with your thoughts in the comments!

For reference, here’s a still of this week’s whiteboard!

Can You Disavow Out of Penguin Whiteboard

Video transcription

Hi. Welcome to Whiteboard Friday, and I’m your guest host for this week, Josh Bachynski. This week I’d like to talk about whether or not it is true that you can disavow your way out of the dreaded Penguin algorithm.

So there is a hypothesis going around the SEO community that it is possible that you can just use a disavow file to get out of Penguin. Now, for those of you who don’t know, the disavow file is a feature that Google implemented a couple years ago where you can upload your spammy links into a file,

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January 2, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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