How Do I Successfully Run SEO Tests On My Website? – Whiteboard Friday

Posted by randfish

By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today’s Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we’re going to talk about running some SEO tests. So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there’s great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy. But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.

So let’s say, for example, that I’ve got this recipes website, and I

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July 25, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Prove ROI Potential of Content Campaigns – Whiteboard Friday

Posted by iPullRank

We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it’ll be worth it? In today’s Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even start making it.

For reference, here’s a still of this week’s whiteboard!

Mike King. I’m from an agency called iPullRank, and today here on Whiteboard Friday we’re going to talk about how to prove ROI potential of content. Basically, before you launch content, get a sense of will this perform before you go ahead and spend tens of thousands of dollars on promoting that content.

Content components

Surveying your target audience

So let’s just hop right into it. One of the things you want to do for your content component aspect of it is survey your target audience. There are a lot of channels that you can do this effectively in. In fact, the ad platforms have gotten even better at letting you hyper target audiences

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July 18, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Does SEO Boil Down to Site Crawlability and Content Quality? – Whiteboard Friday

Posted by randfish

We all know that keywords and links alone no longer cut it as a holistic SEO strategy. But there’s still plenty outside our field who try to “boil SEO down” to a naively simplistic practice – one that isn’t representative of what SEOs need to do to succeed. In today’s Whiteboard Friday, Rand champions the art and science of SEO and offers insight into how very broad the field really is.

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I’m going to try and tackle a question that, if you’re in the SEO world, you probably have heard many, many times from those outside of the SEO world.

I thought a recent question on Quora
phrased it perfectly. This question actually had quite a few people who’d seen it. Does SEO boil down to making a site easily crawlable and consistently creating good, relevant content?

Oh, well, yeah, that’s basically all there is to it. I mean why do we even film hundreds of Whiteboard Fridays?

In all seriousness, this is a fair question, and I can empathize with the people

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July 11, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Fashion Hacks for the Modern Male Marketer – Whiteboard Friday

Posted by randfish

Editor’s note: Happy 4th of July! We’re off observing our Independence Day, so we decided to celebrate with a non-SEO Whiteboard Friday. 

From the undeniable class of a full windsor to the (all too common) mistake of letting our underwear become accidental outerwear, today’s modern marketers are prone to some very easily solveable fashion faux-pas. On this Independence Day, we take a quick break from discussing the online world and bring you a whiteboard video on the lighter side. Enjoy!

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Rand: Howdy gang, and welcome to a very special Whiteboard video on men’s fashion. Well, so it turns out of all things that, in addition to my deep, deep passion around search and social media and content marketing and all things inbound, I’m also particularly passionate about what guys wear. I hope that I can be helpful in upgrading some of the things that we all wear, because as an industry, occasionally I will go to a conference or an event or someone’s office and see things that make me scratch my head and wonder whether women or men, who might be interested in these men, also

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July 4, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

8 Ways to Use Email Alerts to Boost SEO – Whiteboard Friday

Posted by randfish

Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today’s Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO.

For reference, here’s a still of this week’s whiteboard!

Tools mentioned this week

Google Alerts

Fresh Web Explorer

Talkwalker

Mention

Trackur

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we’re going to chat about email alerts and using them to help with some of your SEO efforts, specifically content identification, competitive intelligence, some keyword research, and, of course, a lot of link building because email alerts are just fantastic for this.

Now here’s what we’ve got going on. There are a number of tools that you can use to do email alerts. Obviously, Google Alerts, very well-known. It’s free. It does have some challenges and some limitations in scope, so you won’t be able to do everything that I’m going to talk about today.

There’s Fresh Web Explorer from Moz. Of course, if you’re a Moz Pro subscriber, you’ve probably

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June 27, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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