6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday

Posted by randfish

From Google’s interpretation of rel=”canonical” to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today’s Whiteboard Friday, Rand details six of those areas. Let us know where you think things are going in the comments!

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I’m going to tackle a subject around some of these changes that a lot of us in the marketing and SEO fields thought Google would be making, but weirdly they haven’t.

This comes up because I talk to a lot of people in the industry. You know, I’ve been on the road the last few weeks at a number of conferences – Boston for SearchLove and SMX Munich, both of which were great events – and I’m going to be heading to a bunch more soon. People have this idea that Google must be doing these things, must have made these advancements over the years. It turns out, in actuality, they haven’t made them. Some of them, there are

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April 18, 2014  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Getting Branded Searches Right – Whiteboard Friday

Posted by randfish

Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don’t just want to send everyone through our homepages; it’s far better to send them to the page that best answers their query. In today’s Whiteboard Friday, Rand covers four steps to be sure you’re setting things up the right way.

For reference, here’s a still of this week’s whiteboard!

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April 11, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Rules of Link Building – Whiteboard Friday

Posted by Cyrus-Shepard

Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel.

In today’s Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come out on top.

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Cyrus. Today we’re going to be talking about the rules of link building. Now this is really important because we see a lot of people out there in the marketing world getting scared of link building, past actions coming back to haunt them, people saying that link building is dead, links losing value in Google’s algorithm. Rand did
a great Whiteboard Friday a few weeks ago about that.

But what’s really disturbing is some people are giving up completely on link building when it’s still a really huge part of Google’s algorithm, and they’re giving up because they don’t know the rules. They don’t understand that when you play by the rules, for … Read the rest

April 4, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Surviving the SEO "Slog" – Whiteboard Friday

Posted by randfish

Working to ingrain SEO best practices in a company can take several months, and can involve a lengthy period of diminishing returns that we sometimes call the “SEO slog.” To make things worse, our clients and colleagues often expect a consistent improvement. The difference between those expectations and the reality is what Rand tackles in today’s Whiteboard Friday, offering you four ways to minimize what he calls the “delta of dissatisfaction.” Credit to Scott Clark at BuzzMaven for the concept (see his original post here).







For reference, here’s a still of this week’s whiteboard!

I also made a graphic version of the SEO Slog below (feel free to re-use):

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I’m going to talk a little bit about the SEO slog. This is that really tough experience that many, many SEOs go through where, essentially, you’re putting a lot of effort into improving your rankings, improving your content, improving your keyword targeting, earning those links and mentions and social signals, user and usage data things, all the things that are going to

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March 28, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Keyword Targeting, Density, and Cannibalization – Whiteboard Friday

Posted by randfish

Keyword targeting is still an integral part of online marketing, but it isn’t the same as it used to be, and we want to make sure you’re able to keep up with the changes. In today’s Whiteboard Friday, Rand covers today’s best practices for keyword targeting, and clears up some common misconceptions about keyword density and cannibalization.







For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy Moz fans and welcome to another edition of Whiteboard Friday. This week I’m going to talk a little bit about some keyword targeting, density, keyword density, and cannibalization issues. These are issues that I’ve seen come up a few times. I’ve received some email questions about them, and so I thought maybe it’s a good time to readdress some of these best practices and to talk about how things like Hummingbird, in particular, have changed some of the ways that we think about keyword targeting, as Google’s engine has really evolved to be more sophisticated with how they identify and process keyword use than they have historically.

So, first off, I’m going to start by identifying

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March 14, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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