Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday

Posted by randfish

At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today’s Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about why websites — every website, not just local websites — should be thinking about tactics and a strategy to get local listings and local citations.

Now, this might sound counterintuitive. I’ve actually encountered a lot of folks — especially online-only businesses or even blended online and local businesses — who think, “Are local links really that important to me, or are they off-topic? Could they potentially cause problems and confusion? Should I be trying to get those?” I’m going to try and make the case to you today that you absolutely should.

Recently, I got … Read the rest

August 26, 2016  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? – Whiteboard Friday

Posted by randfish

What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today’s Whiteboard Friday, you’ll be better equipped to decide whether your site should opt for an SEO focus, a conversion focus, or a strategic balance of both.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about landing pages and conversion-focused landing pages versus SEO-focused landing pages.

So a few weeks back, I was at Unbounce’s CTA Conference up in Vancouver, Canada, which was an amazing event, one of the best conferences that’s put on in our industry, in my opinion. I got a question from a few folks there about how to decide whether to target a landing page toward SEO, toward conversion rate optimization and conversion-focused, or whether we could combine those. So I thought we’d chat a little bit about that today. It is quite doable.

An SEO-focused landing page has a few features that are unique from … Read the rest

August 5, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? – Whiteboard Friday

Posted by randfish

Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some key points have been made. In today’s Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about keyword ranking reports. There have been a few articles that have come out recently on a number of big industry sites around whether SEOs should still be tracking their keyword rankings.

I want to be clear: Moz has a little bit of a vested interest here. And so the question is: Can you actually trust me, who obviously I’m a big shareholder in Moz and I’m the founder, and so I care a lot about how Moz does as a software business. We help people track rankings. Does that mean I’m biased? I’m going to do my best not to be. So rather than saying you absolutely should track rankings, I’m instead … Read the rest

July 29, 2016  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Choose a Domain Name – Whiteboard Friday

Posted by randfish

One decision that you’ll have to live with for quite a long time is the domain name you choose for your site. You may have a list of options that you know are available, but what should you keep in mind when you sit down to make the decision? In today’s Whiteboard Friday, Rand covers eight criteria for picking a winner.

How to Choose a Domain Name for SEO & Branding Whiteboard

Click on the whiteboard image above to open a high resolution version in a new tab!

Welcome to Rand’s rules (for choosing an effective domain name)

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about choosing domain names, and, in fact, I’ve got eight rules for you that will help guide your domain name choices.

Now, it could be you’re starting a new brand. It could be that you have an existing brand and you’re trying to take it online. It might be that you’re working with clients who are taking their brand online. It could be that you’re starting a new company entirely. I love entrepreneurship, congratulations. Any of these ways, you’re going to need a website.

Before you do that, you should really … Read the rest

July 15, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Managing the Tensions & Tradeoffs Between UX & SEO – Whiteboard Friday

Posted by randfish

We don’t live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes even clashing. In today’s Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony.

UX and SEO Whiteboard

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about managing tension between user experience and SEO. This is a topic we’ve touched on a little bit in the past, but we’ve seen it come up quite a bit as many more folks are thinking about user experience and working with user experience designers and product and project managers and SEO. They’re trying to reconcile some of these differences.

So it is the case that a lot of the things that positively impact user experience also positively impact SEO. In fact, we have a whole Whiteboard Friday about those kinds of things. But UX touches on lots of things that impact rankings in … Read the rest

July 8, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



TechNetSource on Facebook




TechNetSource » Whiteboard