Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes – Whiteboard Friday

Posted by randfish

Many SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google’s SERPs. One thing we can be sure of is that they’re not going away anytime soon, so in today’s Whiteboard Friday, Rand offers some strategic advice (as well as several tactics) for getting SEO value from those SERPs, and even from those boxes.

For reference, here’s a still of this week’s whiteboard. Click on it to open a high-resolution image in a new tab!

SERPS in Knowledge Graph Whiteboard

Howdy, Moz Fans!

…and welcome to another edition of Whiteboard Friday. This week we’re talking about the rich answers, instant answers, direct answers, whatever you want to call them, that Google and Bing are providing in search results, that are taking away a lot of clicks from those search results that people look for.

4 Types of challenging results

I think the big four that SEOs are concerned about are what I’m going to walk through first, and then we’ll talk about some tactical ways that marketers can actually work around them or even take advantage of them.

#1 – Customized instant answer (a.k.a. answer boxes)

So the first one here is what … Read the rest

April 24, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences – Whiteboard Friday

Posted by randfish

Given Google’s recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In today’s Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO.







For reference, here’s a still of this week’s whiteboard.

How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences Whiteboard

Click on it to open a high resolution image in a new tab!

Video transcription

Howdy Moz fans and welcome to another edition of Whiteboard Friday. This week we’re chatting on some of the changes that Google has made that are forcing marketers to invest more and more in building loyal audiences before they do SEO. This is kind of a reverse of years past where we could use SEO as that initial channel where we attracted visits who would become our customers, our email subscribers, our social media fans and followers. All of these things have kind of switched direction.

Why move SEO later in the process?

There are some reasons why. First off, Google has for a lot of broad, head of the demand curve queries, they’ve taken some of the

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April 17, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Elements of Personalization & How to Perform Better in Personalized Search – Whiteboard Friday

Posted by randfish

From information about your location and device to searches you’ve performed in the past, Google now has a great deal of information it can use to personalize your search results. In today’s Whiteboard Friday, Rand explains to what extent they’re likely using that information and offers five ways in which you can improve your performance in personalized search.







For reference, here’s a still of this week’s whiteboard.

Elements of Personalization Whiteboard

Click on it to open a high resolution image in a new tab!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat personalization, talking about the elements that can influence personalization as well as some of the tactical things that web marketers and SEOs specifically can do to help make their sites and their content more personalized friendly.

How personalization works

So, what are we talking about when we’re talking about personalization? Well, Google is actually personalizing by a large number of things and probably even a few things I have not listed here that they have not been totally transparent or forthcoming about.

Logged-in visitors

The things that we know about include things like:

April 10, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Understanding and Applying Moz’s Spam Score Metric – Whiteboard Friday

Posted by randfish

This week, Moz released a new feature that we call Spam Score, which helps you analyze your link profile and weed out the spam (check out the blog post for more info). There have been some fantastic conversations about how it works and how it should (and shouldn’t) be used, and we wanted to clarify a few things to help you all make the best use of the tool.

In today’s Whiteboard Friday, Rand offers more detail on how the score is calculated, just what those spam flags are, and how we hope you’ll benefit from using it.








For reference, here’s a still of this week’s whiteboard. 

Understanding and Applying Moz's Spam Score Metric

Click on the image above to open a high resolution version in a new tab!

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to chat a little bit about Moz’s Spam Score. Now I don’t typically like to do Whiteboard Fridays specifically about a Moz project, especially when it’s something that’s in our toolset. But I’m making an exception because there have been so many questions and so much discussion around Spam Score and because I hope the methodology, the way we calculate things,

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April 3, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday

Posted by randfish

There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Friday, Rand walks us through those ongoing parts of the job.

For reference, here’s a still of this week’s whiteboard!

What Does and SEO do in Their Day-to-Day Work boardRead the rest

March 27, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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