Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday

Posted by randfish

Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution networks like Medium to spread the word. Rand covers all the canonical bases in this not-to-be-missed edition of Whiteboard Friday.

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of X-Posted Content

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about the cross-domain rel=canonical tag. So we’ve talked about rel=canonical a little bit and how it can be used to take care of duplicate content issues, point Google to the right pages from potentially other pages that share similar or exactly the same content. But cross-domain rel=canonical is a unique and uniquely powerful tool that is designed to basically say, “You know what, Google? There is the same content on multiple different domains.”

So in this simplistic example, MyFriendSite.com/green-turtles … Read the rest

February 16, 2018  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Posted by randfish

Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the recovery process.

Diagnosing why a site's pages may be ranking poorly

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about diagnosing a site and specifically a section of a site’s pages and why they might be performing poorly, why their traffic may have dropped, why rankings may have dropped, why both of them might have dropped. So we’ve got a fairly extensive process here, so let’s get started.

Step 1: Uncover the problem

First off, our first step is uncovering the problem or finding whether there is actually a problem. A good way to think about this is especially … Read the rest

February 9, 2018  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What Does It Mean to "Write for SEO" in 2018? – Whiteboard Friday

Posted by randfish

“Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized.

In this edition of Whiteboard Friday, we hope you enjoy a brief history lesson on what should be avoided, what used to work and no longer does, and a brief 5-step process you should start using today for writing content that’ll get you to the front of the SERPs.

Write for SEO in 2018

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about writing for SEO and what that means in 2018.

So writing for SEO has had a long history, and it meant something many years ago that it does not mean today. Unfortunately, I see a lot of bad advice, terrible advice out there for … Read the rest

February 2, 2018  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly – Whiteboard Friday

Posted by randfish

Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page one of the SERPs.

Why It Can Pay to Get Links from Domains that Don't Always Rank Highly

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about why it may not actually pay to get links expressly or exclusively from the websites and pages that are ranking highly for your keywords. There’s a bunch of reasons why behind this. There’s a corollary to it, which is high-ranking websites may not always be the best link targets.

Are these the *best* links you can get to rank for “target keyword(s)”?

So okay, let’s start with this question of when you’re … Read the rest

January 26, 2018  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

Posted by randfish

Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what’s an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network algos, or do you go against it and continue to promote your own content? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand’s recommendations on how to balance your efforts going forward.

Should SEOs and content marketers play to the social networks "stay-on-our-site" algorithms?

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about whether SEOs and content marketers, for that matter, should play to what the social networks are developing in their visibility and engagement algorithms, or whether we should say, “No. You know what? Forget about what you guys are doing. We’re going to try and do things on social networks that benefit us.” I’ll show you what I’m … Read the rest

January 19, 2018  Tags: , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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