The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday

Posted by AgileJim

You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment’s notice.

In today’s Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what’s important in the agile marketing process and why incorporating it into your own work is beneficial.

Agile Marketing

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Video Transcription

Hey, Moz fans, this is Jim Ewel. I’m the blogger behind AgileMarketing.net, the leading blog on agile marketing, and I’m here to talk to you today about agile marketing.

Agile marketing is an approach to marketing that takes its inspiration from agile software development. Like agile software development, it has a set of values and it has a set of benefits, and we’re going to talk about those values and benefits today.

6 Values of Agile Marketing

Value number one: Responding to change over following a plan.… Read the rest

March 24, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

Posted by randfish

Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores the best ways to go about ranking more than one site at a time.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about ranking multiple domains so you can own a bunch of the SERP real estate and whether you should do that, how you should do that, and some ways to do that.

I’ll show you an example, because I think that will help kick us off. So you are almost certainly familiar, if you’ve played around in the world of real estate SERPs, with Zillow and Trulia. Zillow started up here in Seattle. They bought Trulia a couple of years ago and have been doing pretty amazingly well. In fact, I was speaking at a real … Read the rest

March 17, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday

Posted by randfish

You may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In today’s Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar content that’ll make the juice worth the squeeze.

Alternatives to expert roundup style content

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to look at some better alternatives to the expert roundup-style content that’s become extremely popular on the web. There are a few reasons why it’s popular. So let’s talk about why SEOs and content marketers do so many expert roundups, why this became a popular content format.

Why do SEOs and content marketers even use “expert roundups?”

Okay. It turns out if you’ve got a piece of content that’s like “75 Experts Share Their Favorite Constitutional Law Cases,” maybe you interviewed a bunch of constitutional laws scholars and you put together this article, there’s a bunch of nice things that you actually do get … Read the rest

March 10, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Aren’t 301s, 302s, and Canonicals All Basically the Same? – Whiteboard Friday

Posted by Dr-Pete

They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. In today’s Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treated by Google.

Aren't 301s, 302s, and canonicals all basically the same?

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Video Transcription

Hey, Moz fans, it’s Dr. Pete, your friendly neighborhood marketing scientist here at Moz, and I want to talk today about an issue that comes up probably about every three months since the beginning of SEO history. It’s a question that looks something like this: Aren’t 301s, 302s, and canonicals all basically the same?

So if you’re busy and you need the short answer, it’s, “No, they’re not.” But you may want the more nuanced approach. This popped up again about a week [month] ago, because John Mueller on the Webmaster Team at Google had posted about redirection for secure sites, and in it someone had said, “Oh, wait, 302s don’t pass PageRank.”

John said, “No. That’s a myth. It’s incorrect that … Read the rest

March 3, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 Tactics for Hyperlocal Keywords – Whiteboard Friday

Posted by randfish

Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you’ll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people.

Hyper Local Keyword Research

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about hyperlocal keyword research. Now, this is a big challenge, not only for hyperlocal-focused businesses, but also for all kinds of websites that are trying to target very small regions, and many of them, with their keyword research and keyword targeting, on-page optimization.

The problem:

So the problem tends to be that most keyword research tools, and this includes things like the Google AdWords Tool, it includes Moz’s Keyword Explorer, or KeywordTool.io, or Übersuggest, or anybody you want to use, most of them are relying on volume data.

So what happens is when you see a bunch of keyword suggestions, you type in … Read the rest

February 24, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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