My Favorite 5 Analytics Dashboards – Whiteboard Friday

Posted by Sixthman

Finding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. To that end, in today’s Whiteboard Friday the founder of Sixth Man Marketing, Ed Reese, shares his five favorite approaches.

UPDATE: At the request of several commenters, Ed has generously provided GA templates for these dashboards. Check out the links in his comment below!

For reference, here’s a still of this week’s whiteboard!

Ed Reese with Sixth Man Marketing and Local U. Welcome to this edition of Whiteboard Friday. Today we’re going to talk about one of my favorite things in terms of Google Analytics — the dashboard.

So think of your dashboard like the dashboard on your car — what’s important to you and what’s important to your client. I have the new Tesla dashboard, you might recognize it. So, for my Tesla dashboard, I want navigation, tunes, calendar, everything and a bag of chips. You notice my hands are not on the wheel because it drives itself now. Awesome.

So, what’s important? I have the top five dashboards that

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February 27, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Driving Traffic from Facebook – Whiteboard Friday

Posted by randfish

Facebook sends a remarkable amount of traffic, but there’s a lot of confusion around both just how much and (perhaps more importantly for our work) how we can optimize our work to take advantage of it. In today’s Whiteboard Friday, Rand clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic.

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today we’re going to talk a little bit about Facebook. Facebook has been growing massively. It sends out a tremendous amount of traffic, and as a result, more and more of us in the field of web marketing as a whole, and because it’s so interesting as a correlated factor with things that tend to perform well in Google, are interested in the traffic that Facebook can drive and in potentially growing that.

So I’m going to start out with a few stats. I think it is actually very important that marketers like us understand how statistics work, especially as they’re represented. I hear from folks all the time like, “Oh, my boss emailed me the new

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February 20, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Wait, Paid Media Investments Can Yield SEO Value?! – Whiteboard Friday

Posted by randfish

Investing in advertising might feel like we’re simply buying people’s time and attention, but there’s far more to it than that. Done right, advertising can show returns in many organic channels, including SEO. In today’s Whiteboard Friday, Rand shows us how.

For reference, here’s a still of this week’s whiteboard!

Advertisement Investments That Can Yield ROI for Organic Channels WhiteboardRead the rest

February 13, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO – Whiteboard Friday

Posted by randfish

There are some basic questions about SEO that come up really frequently, and it’s often easy to assume an answer that isn’t exactly right. In today’s Whiteboard Friday, Rand tackles three of them:

  1. Should I put subsections of my site on subdomains or in subfolders?
  2. Should I use a rel canonical or a 301 redirect to move content on a separate site over to my main domain?
  3. If I have multiple websites all linking back to my main site, does that help or hurt my SEO?






For reference, here’s a still of this week’s whiteboard!

Subdomain vs SubfoldersRead the rest

February 6, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday

Posted by randfish

When it comes to building an SEO strategy, many marketers (especially those who don’t spend a significant amount of time with SEO) start off by asking a few key questions. That’s a good start, but only if you’re asking the right questions. In today’s Whiteboard Friday, Rand puts the usual suspects on the chopping block, showing us the five things we should really be looking into when formulating our SEO strategy.







For reference, here’s a still of this week’s whiteboard!

Universal SEO Strategy Audit WhiteboardRead the rest

January 30, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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