Can SEOs Stop Worrying About Keywords and Just Focus on Topics? – Whiteboard Friday

Posted by randfish

Should you ditch keyword targeting entirely? There’s been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it’s a big step to take and could potentially hurt your rankings. In today’s Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.

Can We Abandon Keyword Research & On-Page Targeting in Favor of a Broader Topic/Concept Focus in Our SEO Efforts?

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to talk about a topic that I’ve been seeing coming up in the SEO world for probably a good 6 to 12 months now. I think ever since Hummingbird came out, there has been a little bit of discussion. Then, over the last year, it’s really picked up around this idea that, “Hey, maybe we shouldn’t be optimizing for researching and targeting keywords or keyword phrases anymore. Maybe we should be going more towards topics and ideas and broad concept.”

I think there’s some merit to the idea, and then there are folks who are taking … Read the rest

February 5, 2016  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Targeted Link Building in 2016 – Whiteboard Friday

Posted by randfish

SEO has much of its roots in the practice of targeted link building. And while it’s no longer the only core component involved, it’s still a hugely valuable factor when it comes to rank boosting. In this week’s Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success.

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Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about four questions that kind of all go together around targeted link building.

Targeted link building is the practice of reaching out and trying to individually bring links to specific URLs or specific domains — usually individual pages, though — and trying to use those links to boost the rankings of those pages in search engine results. And look, for a long time, this was the core of SEO. This was how SEO was done. It was almost the start and the end.

Obviously, a lot of other practices have come into play in the industry, and I think there’s … Read the rest

January 29, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Creating the Right Marketing Mix – Whiteboard Friday

Posted by randfish

From search ads and SEO to display ads, content, and your social efforts, there’s a lot to consider when creating the correct marketing concoction. In today’s Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix.

Balancing Search Ads and Display Ads Whiteboard

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to balance your marketing mix. Specifically, I want to talk a little bit more about search ads and SEO versus kind of content and social, those traffic channels that you invest in, either paid or organic, that can drive traffic kind of more at the top of the funnel or more in the conversion process.

But this is actually a complex equation, and the marketing mix overall is something that a lot of folks struggle with and that I find a ton of misplaced energy and misplaced dollars happening. So the way to solve for this, in my opinion, is we can start with a pretty simple auditing … Read the rest

January 22, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Giving Searchers a Reason to Prefer Your Brand – Whiteboard Friday

Posted by randfish

It’s the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional Whitebeard Friday, Rand explains why it’s important to keep brand recognition at the forefront of your strategy, and offers up a framework on how to get started on giving searchers a reason to prefer your brand.

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Video Transcription

Howdy, Moz fans, and welcome to the special Christmas edition of Whiteboard Friday. Now, whether you celebrate Christmas or not, my family is Jewish, at least ethnically, but we still love Christmas. We used to get a tree and presents and all that kind of stuff. But Merry Christmas to all those of you who celebrate religiously or non-religiously, and to all the rest of you, hopefully you’re having a lovely and wonderful December holiday break time, middle of wintertime. The sun’s going to start getting a little higher in the sky. The days get a little longer. I’m really looking forward to that, … Read the rest

December 25, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What You Need to Know About Accelerated Mobile Pages (AMPs) – Whiteboard Friday

Posted by willcritchlow

You may have heard the term “AMPs” thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week’s British Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details.

Accelerated Mobile Pages Whiteboard

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Video Transcription

Tom: Howdy, Moz fans, and welcome to British Whiteboard Friday. We’re filming this in the London HQ of Distilled. This is the founder and CEO, Will Critchlow. I’m Tom Anthony, head of the R&D department, and today we’re going to be talking about Accelerated Mobile Pages.
Will…

What is an Accelerated Mobile Page (AMP for short)?

Will: I’m glad you asked, Tom. So an Accelerated Mobile Page (or AMP, for short) is a project from Google and Twitter designed to make really fast mobile pages. At its essence, it’s basically a stripped-down form of HTML, a diet HTML if you will. Tom will talk a little bit more about the actual details on that.

But fundamentally, it’s an HTML page designed to be super lightweight … Read the rest

December 18, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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