How Processing Fluency Impacts Web Marketing – Whiteboard Friday
Posted by randfish
As marketers, we’re trained to think that our audiences consider the rational inputs we display, and through them, come to rational conclusions. But what about cognitive biases that might influence processing and decision making?
In today’s Whiteboard Friday, Rand dives into how processing fluency impacts web marketing, and explains why things which are easier for us to digest are more likely to induce action.
For reference, here is a still of Rand’s whiteboard.
Video Transcription
“Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to start with a conundrum. In fact, it’s a conundrum from a research project that is based on a fluency bias. Fluency bias being one of the many cognitive biases in the field of psychology.
Let me start by asking you a question. Do you believe the statement, “What alcohol conceals, sobriety unmasks”? So a large number of participants in a research study were asked whether they believed this, and a second group, another
June 14, 2013
Tags: Fluency, Friday, Impacts, Marketing, Processing, Whiteboard
Posted in: SEO / Traffic / Marketing
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How Business Listings Are Made – Whiteboard Friday
Posted by David Mihm
As a local business owner, it’s important for your business to be
listed in Google’s search results. But how do you fix your business
listing if the information is incorrect?
In this week’s edition
of Local Whiteboard Friday, David Mihm sheds some light on the
complicated process that Google uses to create its business listings.
June 7, 2013
Tags: Business, Friday, Listings, Made, Whiteboard
Posted in: SEO / Traffic / Marketing
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Building a Marketing Flywheel – Whiteboard Friday
Posted by randfish
By building up quality content, earning links, and building visitor loyalty on your website, you’ve been adding energy to a flywheel (not the kinetic kind, but a marketing kind). Over time, you can store up so much marketing energy that just releasing new content will do more for you and any amount of paid advertising could.
In today’s Whiteboard Friday, Rand shares some insight on how to effectively add energy to your marketing flywheel, and when to release it.
Video Transcription
Howdy Moz fans, and welcome to another edition of Whiteboard
Friday. This week I want to talk about a concept called the flywheel.For a long time, I’ve loved investing in channels like SEO,
and early in my career I didn’t really understand why exactly. Then as I became
a more, sort of, mature and experienced entrepreneur and a more mature
marketer, what I learned was a bunch of fascinating things, one of them being
that the results in the SEO world essentially have like a self-reinforcing
effect.Let me describe what I mean. Let’s
May 30, 2013
Tags: Building, Flywheel, Friday, Marketing, Whiteboard
Posted in: SEO / Traffic / Marketing
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Conducting Market Research Before Investing in Tactical Execution – Whiteboard Friday
Posted by randfish
The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your market research. Many businesses are tempted to dive into the details before answering the bigger questions, like who their customers are, how those customers make purchase decisions, where their potential users are on the web, and how customers may choose between similar companies and offerings.
In today's Whiteboard Friday, Rand discusses why building out a research-based roadmap before you start you building your tactics (like SEO, content, and social campaigns) will help boost your chance of success. Leave your thoughts in the comments below!
For your viewing pleasure, here's a screenshot of the whiteboard used in today's video:
Video Transcription
"Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to talk a little bit about doing your market research before you start jumping in and investing in tactics. Shout out to @Andrew_Isidoro on
May 25, 2013
Tags: Before, Conducting, Execution, Friday, Investing, Market, Research, Tactical, Whiteboard
Posted in: SEO / Traffic / Marketing
One Comment
How to Move Rankings Up On Older, Existing Content – Whiteboard Friday
Posted by randfish
Many owners of established, older pages are facing a similar issue: they've been ranking decently for a keyword for some time, but they want to move into the coveted number one spot. However, older pages don't drive a ton of new press, new social signals, or awareness. If you want to boost your rankings for the same keyword you've been targeting for awhile, how can you move up to move the needle on your business?
Adjusting your existing, quality content can be used to help bump your site up in the SERPs. In today's Whiteboard Friday, Rand lays out the tactics you can use to boost your older page to the next level!
Here is a screenshot of the whiteboard used in today's video:
Video Transcription
"Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to get a little down in the gritty details. Sometimes you've got a situation like this. Someone's performed a search for air conditioners. You're ranking number four.
May 17, 2013
Tags: Content, Existing, Friday, Move, Older, Rankings, Whiteboard
Posted in: SEO / Traffic / Marketing
No Comments
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