Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert – Whiteboard Friday

Posted by randfish

One question we see regularly come up is what to do if you’re targeting particular locations/regions with your site content, and you want to rank for local searches, but you don’t actually have a physical presence in those locations. The right track can depend on a few circumstances, and in today’s Whiteboard Friday, Rand helps you figure out which one is best for your organization.

For reference, here’s a still of this week’s whiteboard!

Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday

Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about geo-targeted or geo-specific local landing pages for companies that are trying to reach many geographic regions and need to have that scale, but don’t necessarily have a local physical location in every city they’re trying to target.

So if you can imagine I’m going to use the fictitious Rand’s Whisky Company, and Rand’s Whisky Company is going to be called Specialty Whisky. We’re going to be running events all over the country in all sorts of cities. We’re going to be trying to reach people with a really local approach to whisky, because I’m very passionate about whisky, and I want everyone to be

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October 17, 2014  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation – Whiteboard Friday

Posted by randfish

All signs point to links with exact match anchor text retaining the huge value we’ve seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would frown upon, and in today’s Whiteboard Friday, Rand shows you what they are.

For reference, here’s a still of this week’s whiteboard!

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October 10, 2014  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Convert a Client’s Goals into Reportable Metrics – Whiteboard Friday

Posted by DiTomaso

Metrics are really only effective markers of business success if they’re measuring your progress toward your organization’s goals. How, though, do we make the leap from goals to reportable metrics? In today’s Whiteboard Friday, Dana DiTomaso (a partner at Kick Point and a MozCon 2014 speaker!) walks us through that process.

Want to see more from Dana? You can watch her presentation “Prove Your Value” from
MozCon 2014 for free.
(If you’re looking to turn turn the marketing learning volume up to 11, you can purchase all of the MozCon presentations on that page!)

For reference, here’s a still of this week’s whiteboard!

Video transcription

Hi, I’m 
Dana DiTomaso. I work at Kick Point, which is a digital marketing agency in Edmonton. I presented at MozCon 2014 this year, talking about reporting and how people love it so much and how you can make your reporting better.

One of the slides in my presentation that people had a lot of questions about afterwards was what you see behind me. This is not my handwriting. It’s much better than my handwriting. Left-handers and whiteboards don’t mix. One of the things that we wanted to talk in this slide was

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October 3, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday

Posted by randfish

It’s easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today’s Whiteboard Friday, Rand explains a few of the reasons that people we thought were new customers often decide to leave.

For reference, here’s a still of this week’s whiteboard!

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September 26, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names – Whiteboard Friday

Posted by randfish

We’re seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they’re about. The engine is drawing connections between concepts and brand names, and it’s affecting SERPs. In today’s Whiteboard Friday, Rand explains just what Google is doing, and how we can help create such associations with our own brands.

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about how Google connects keyword relevance to websites, particularly how they do this beyond just the domain name.

Obviously, for a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. We called this the exact match domains or the partial match domains.

For a long time, they did have quite a bit of power. They’ve gone down dramatically in power. These days MozCast is reporting 2.5% to 3% of domains that appear in the top 10 over many thousands of search results are exact match domains. It used to be above

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September 19, 2014  Tags: , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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