How Much Keyword Repetition is Optimal – Whiteboard Friday

Posted by randfish

With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I’m targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today’s Whiteboard Friday, Rand puts his recommendations into the context of today’s SERPs.

How Much Keyword Use & Repetition is Optimal Whiteboard

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about keyword use, keyword repetition and overuse.

I know this might seem like a basic topic, but actually it’s advanced a little bit in the last few years, and I still get a surprising amount of email and see a surprising number of questions around things like, “How many times should I use my keyword that I’m targeting to rank for in my URL string or my H1 tag or my title? Or how many different pages should I have that target this keyword?” So let’s try and clear a little bit of this up.
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August 21, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why No One Pays Attention to Your Marketing – Whiteboard Friday

Posted by randfish

Ever mass-deleted a bunch of impersonal emails from your inbox? Brand fatigue is a real threat to your marketing strategy. In today’s Whiteboard Friday, Rand discusses why brands become “background noise” and how you can avoid it.

Why No One Pays Attention to Your Marketing - The Painful Pitfall of Brand Fatigue Whiteboard Friday

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about why no one is paying attention to your brand, to your marketing. It’s the perilous pitfall of brand fatigue.

Brand fatigue sucks

So you have all had this happen to you. I promise you have. It’s happened in your email. It’s happened in your social streams. It’s happened through advertising in the real world, online and offline.

I’ll give you an illustration. So I sign up for this newsletter. I decide, “Hey, I want to get some houseplants. My house has no greenery in it.” So I sign up for Green Dude Houseplants’ newsletter. What do I get? Well, I get a, “Welcome to Our Newsletter.” Oh, okay.

And then maybe the next day … Read the rest

August 14, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking – Whiteboard Friday

Posted by randfish

There’s no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today’s Whiteboard Friday, Rand pushes back against the idea that effective modern SEO doesn’t require any technical expertise, outlining a fantastic list of technical elements that today’s SEOs need to know about in order to be truly effective.

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking - Whiteboard Friday

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I’m going to do something unusual. I don’t usually point out these inconsistencies or sort of take issue with other folks’ content on the web, because I generally find that that’s not all that valuable and useful. But I’m going to make an exception here.

There is an article by Jayson DeMers, who I think might actually be here in Seattle — maybe he and I can hang out at some point — called “Why Modern SEO Requires Almost No Technical Expertise.” It was an article that got a … Read the rest

August 7, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Controlling Search Engine Crawlers for Better Indexation and Rankings – Whiteboard Friday

Posted by randfish

When should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In today’s Whiteboard Friday, Rand covers these tools and their appropriate use in four situations that SEOs commonly find themselves facing.

Controlling Search Engine Crawlers for Better Indexation and Rankings Whiteboard

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about controlling search engine crawlers, blocking bots, sending bots where we want, restricting them from where we don’t want them to go. We’re going to talk a little bit about crawl budget and what you should and shouldn’t have indexed.

As a start, what I want to do is discuss the ways in which we can control robots. Those include the three primary ones: robots.txt, meta robots, and—well, the nofollow tag is a little bit less about controlling bots.

There are a few others that we’re going to discuss as well, including Webmaster Tools (Search Console) and URL status codes. But let’s dive into those first few first.
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July 17, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings – Whiteboard Friday

Posted by randfish

A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today’s Whiteboard Friday, Rand discusses what it says, what that means, and adds a twist of his own to get us thinking about where Google might be heading.

How Google May Use Their Knowledge of Surfer & Searcher Behavior to Impact the Rankings - Whiteboard Friday

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week let’s chat about some things that Google is learning about web searchers and web surfers that may be impacting the rankings.

I was pretty psyched to see a patent a few weeks ago that had been granted actually to Google, so filed a while before that. That patent came from Navneet Panda who, as many in the SEO space may remember, is also the engineer for whom Panda, the Panda Update from Google, is named after. Bill Slawski did a great analysis of the patent on his website, and you can check that out, along with some of the other patent diagrams themselves. Patents can be a little confusing … Read the rest

June 26, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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