How Do I Successfully Run SEO Tests On My Website? – Whiteboard Friday

Posted by randfish

By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today’s Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we’re going to talk about running some SEO tests. So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there’s great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy. But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.

So let’s say, for example, that I’ve got this recipes website, and I

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July 25, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What if Your Ugly Website is Holding Back Your Marketing Efforts? – Whiteboard Friday

Posted by randfish

In a way, we often treat our websites like our children. No matter how awful they might be, we rationalize their behavior and tell everyone else how wonderful they are. Those blinders can stop marketing efforts before they even begin. In today’s Whiteboard Friday, Rand shows us how to remove the blindfold and make objective decisions to move our businesses forward.

For reference, here’s a still of this week’s whiteboard!

Silverback

Feedback Army

User Testing

Dribbble

Video Transcription

Howdy Moz fans and welcome to another edition of Whiteboard Friday. Today we’re going to chat about ugly websites.

Now what if it’s the case that you’re investing a ton of energy and effort into your marketing efforts and it’s your ugly website that’s holding you back from the kinds of levels of engagement and progress that you could be making? I know how this goes.

What happens is a lot of times marketers are brought in after a website or web property has already been developed and built. Much like parents, it’s often the case that a CEO or a CMO or VP of marketing or a business

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May 16, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

So You Have a Mobile-Friendly Website. What Now?

Posted by bridget.randolph

This post is based on a presentation I gave in October at SearchLove London 2013. The full slide deck is embedded at the end of the post. Also, use this link to watch the video of the presentation for free! :)

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Lots of people can tell you why you need a mobile-friendly website. And lots of people can tell you how to build one. Including me. There have been countless posts and articles and guides written about how to build a mobile-friendly site, and how to optimize it for search, and how to track mobile visitors, and why mobile is important.

So at this point, most people would agree that having a mobile-friendly website is a basic requirement for any online brand:

If you’re just starting to think about it, you’re falling behind. And you don’t need me to convince you. Instead, I want to talk about what happens next. This post will cover some big-picture trends, case studies, examples and tactics, … Read the rest

March 31, 2014  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

New Moz-Builtwith Study Examines Big Website Tech and Google Rankings

Posted by Cyrus-Shepard

BuiltWith knows about your website.

Go ahead. Try it out.

BuiltWith also knows about your competitors’ websites. They’ve cataloged over 5,000 different website technologies on over 190 million sites. Want to know how many sites use your competitor’s analytics software? Or who accepts Bitcoin? Or how many sites run WordPress?

Like BuiltWith, Moz also has a lot of data. Every two years, we run a Search Engine Ranking Factors study where we examine over 180,000 websites in order to better understand how they rank in Google’s search results.

We thought, “Wouldn’t it be fun to combine the two data sets?

That’s exactly what our data science team, led by Dr. Matt Peters, did. We wanted to find out what technologies websites were using, and also see if those technologies correlated with Google rankings.

How we conducted the study

BuiltWith supplied Moz with tech info

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December 5, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Improve Your Conversion Rates with a Faster Website

Posted by Zoompf

credit-card-on-computer

Back in August the team at Zoompf published a joint research study with Moz analyzing How Website Speed Actually Impacts Search Ranking. In this research, a surprise result showed no clear correlation between page load time and search ranking. This confounded us, since we expected to see at least some small measure of correlation, especially after Google announced in 2010 that site speed would have a partial impact on search ranking. We did, however, observe a correlation between “Time to First Byte” and search ranking, and we delved into more detail in our follow-up post.

In these two articles, it was noted by our readers that while page load time may not appear to directly impact search ranking, it still has an obvious impact on user experience and will likely have an increasing impact on search ranking in the future. In other words, page load time should still be considered a … Read the rest

November 21, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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