How to Make Your Website More Secure (So Google Doesn’t Punish You)

Posted by lkolowich

Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.

And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.

Enter Google.

The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping protect people from getting their personal data hacked. The update they released to their popular Chrome browser now warns users if a website is not secure – right inside that user’s browser.

While this change is meant to help protect users’ personal data, it’s also a big kick in the pants for businesses to get moving on making their websites more secure.

Google’s Chrome update: What you need to know

On October 17, 2017, Google’s latest Chrome update (version 62) began flagging websites and webpages that contain a form but don’t have a basic security feature called SSL. SSL, which stands for “Secure Sockets Layer,” is the standard technology that ensures all the data … Read the rest

November 16, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

Posted by randfish

Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.

Writing headlines that serve SEO, Social Media, and Website Visitors

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about writing headlines. One of the big problems that headlines have is that they need to serve multiple audiences. So it’s not just ranking and search engines. Even if it was, the issue is that we need to do well on social media. We need to serve our website visitors well in order to rank in the search engines. So this gets very challenging.

I’ve tried to illustrate this with a Venn diagram here. So you can see, basically…

SEO

In the SEO world of headline writing, what I’m trying to do is rank well, earn high click-through rate, … Read the rest

October 13, 2017  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links – Whiteboard Friday

Posted by randfish

Without a solid base of links, your site won’t be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and tool-free (read: actually free) methods to build that solid base and earn yourself links.

Link Building Tactics to Acquire Your 50 First Links

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to get those first few links that every website needs to be able to compete. Many folks I know when you get started with link building, it can seem daunting and overwhelming.

So let me walk you through what is essentially a half a day of work, maybe three or four hours of work to try these three tactics that will almost certainly get your business or your organization the first handful, let’s say 50 links that you need to start being able to compete. Content can you take you a long way. Keywords can take … Read the rest

September 8, 2017  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

Posted by randfish

Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to this impossible edition of Whiteboard Friday. This week we’re chatting about one of the toughest things that a lot of SEOs face, which is trying to rank for these specific types of queries that have a plural comparative intent behind them.

Some examples:

So I’ll give you a bunch of examples just to set the stage for this.

Let’s say I’m a hotel operator in Edinburgh, and I run one individual hotel, maybe a boutique hotel, and I want to rank for “best hotels in Edinburgh.” But that is nearly impossible, because if you look at the front page of results, all the folks there are comparative types of sites. They’re media properties. They’re hotel comparison shopping sites. So it’s TripAdvisor and Telegraph and US News & World Report, and This is … Read the rest

July 7, 2017  Tags: , , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing any significant value.”

This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area.

This post aims to highlight areas that need to be addressed along with your SWOT analysis and pricing models — the areas before you design and build your digital ‘place’:

  • Wider strategic areas
  • Technical areas to be discussed with developers.
  • Design areas to be discussed
  • Read the rest

February 20, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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