Posted by petewailes
Progressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM.
But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out…
What’s a PWA?
Given as that Google came up with the term, I thought we’d kick off with their definition:
“A Progressive Web App uses modern web capabilities to deliver an app-like user experience.”
â€“ Progressive Web Apps
The really exciting thing about PWAs: they could make app development less necessary. Your mobile website becomes your app. Speaking to some of my colleagues at Builtvisible, this seemed to be a point of interesting discussion: do brands need an app and a website, or a PWA?
Fleshing this out a little, this means we’d expect things like push notifications, background sync, the site/app working offline, having a certain look/design to feel like a native application, and being able to be set on the device home screen.
These are things we traditionally haven’t had … Read the rest
Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday
Posted by randfish
At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today’s Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about why websites â€” every website, not just local websites â€” should be thinking about tactics and a strategy to get local listings and local citations.
Now, this might sound counterintuitive. I’ve actually encountered a lot of folks â€” especially online-only businesses or even blended online and local businesses â€” who think, “Are local links really that important to me, or are they off-topic? Could they potentially cause problems and confusion? Should I be trying to get those?” I’m going to try and make the case to you today that you absolutely should.
Recently, I got … Read the rest
Posted by larry.kim
[Estimated read time: 11 minutes]
Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that’s even part of Google’s core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you should see your rankings and conversions improve.
Although having a high organic CTR is crucial, having positive website engagement metrics is even more critical. What value is there in getting hundreds or thousands of people to click on your brilliant headlines if those people don’t stick around for more than a few seconds?
If Google values dwell time, is there a way to see it? YES! Today I’ll share some data that shows the relationship between engagement rates (such as bounce rate and time on site) and rankings.
One important note before we get started: Please don’t focus too much on the absolute bounce rate and time on site figures discussed in this article. We are only looking at figures for one particular vertical. The minimum expected engagement will vary by industry and query type.
Does Google measure dwell time? How is that different from bounce rate & … Read the rest
The 8 Things You Need To Do For Every Image on Your WordPress Website is a post by SEO expert Melissa McGibbon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
The 8 Things You Need To Do For Every Image on Your WordPress Website
Adding an image to your website is not as simple as just uploading and clicking the publish button. Of course, that is an option–you can do it the lazy way–but if you want a perfectly optimized website and favored search results, there are a few things you need to do to make sure that the images are optimized before you publish them. You may find it tedious and annoying, and time consuming, but taking the time to do this right will be worth it when you see your A+ grade on Google and Bing Webmaster Tools and are rewarded with stellar search rankings.
If you donâ€™t own an Adobe Photoshop license, donâ€™t worry, there are plenty of free online photo editing tools that can help you get the job done. Using high quality photos on your website is as important as using proper … Read the rest
Posted by randfish
Someone visits your website once, doesn’t convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven’t discussed for a while: remarketing.
In today’s Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about remarketing to people who’ve already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else.
This is actually pretty interesting. A lot of times when we talk about the organic marketing funnelâ€”someone performs a search, they follow you on a social network or they see a tweet from you, a Facebook update and they come to your websiteâ€”well, we focus a lot on trying to convert that person either to a customer or convert them to signing … Read the rest