Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing any significant value.”

This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area.

This post aims to highlight areas that need to be addressed along with your SWOT analysis and pricing models — the areas before you design and build your digital ‘place’:

  • Wider strategic areas
  • Technical areas to be discussed with developers.
  • Design areas to be discussed
  • Read the rest

February 20, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

Posted by TaraReed_

This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in!

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey. My name is Tara Reed. I’m the CEO of appswithoutcode.com, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow them through that funnel? I’m going to be giving you a process today to automate a lot of that work that sometimes we do manually.

Before we jump into that, I just want to ask you a quick question. How many of you feel like you have a … Read the rest

December 29, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO

Posted by petewailes

Progressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM.

But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out…

What’s a PWA?

Given as that Google came up with the term, I thought we’d kick off with their definition:

“A Progressive Web App uses modern web capabilities to deliver an app-like user experience.”
Progressive Web Apps

The really exciting thing about PWAs: they could make app development less necessary. Your mobile website becomes your app. Speaking to some of my colleagues at Builtvisible, this seemed to be a point of interesting discussion: do brands need an app and a website, or a PWA?

Fleshing this out a little, this means we’d expect things like push notifications, background sync, the site/app working offline, having a certain look/design to feel like a native application, and being able to be set on the device home screen.

These are things we traditionally haven’t had … Read the rest

September 15, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday

Posted by randfish

At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today’s Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about why websites — every website, not just local websites — should be thinking about tactics and a strategy to get local listings and local citations.

Now, this might sound counterintuitive. I’ve actually encountered a lot of folks — especially online-only businesses or even blended online and local businesses — who think, “Are local links really that important to me, or are they off-topic? Could they potentially cause problems and confusion? Should I be trying to get those?” I’m going to try and make the case to you today that you absolutely should.

Recently, I got … Read the rest

August 26, 2016  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Do Website Engagement Rates Impact Organic Rankings?

Posted by larry.kim

[Estimated read time: 11 minutes]

Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that’s even part of Google’s core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you should see your rankings and conversions improve.

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Although having a high organic CTR is crucial, having positive website engagement metrics is even more critical. What value is there in getting hundreds or thousands of people to click on your brilliant headlines if those people don’t stick around for more than a few seconds?

If Google values dwell time, is there a way to see it? YES! Today I’ll share some data that shows the relationship between engagement rates (such as bounce rate and time on site) and rankings.

One important note before we get started: Please don’t focus too much on the absolute bounce rate and time on site figures discussed in this article. We are only looking at figures for one particular vertical. The minimum expected engagement will vary by industry and query type.

Does Google measure dwell time? How is that different from bounce rate & … Read the rest

June 9, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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