Remarketing to People That Have Already Visited Your Website – Whiteboard Friday

Posted by randfish

Someone visits your website once, doesn’t convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven’t discussed for a while: remarketing.

In today’s Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.

Remarketing to People That Have Already Visited Your Website Whiteboard

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about remarketing to people who’ve already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else.

This is actually pretty interesting. A lot of times when we talk about the organic marketing funnel—someone performs a search, they follow you on a social network or they see a tweet from you, a Facebook update and they come to your website—well, we focus a lot on trying to convert that person either to a customer or convert them to signing … Read the rest

October 9, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?

Posted by randfish

It’s a near-universal experience for consultants and in-house SEOs who’ve worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices.

The beautiful part of SEO is that, once completed, these efforts can have ongoing and compounding benefits for months or years to come. The newly accessible and optimized pages start earning rankings and traffic, which beget more links, more personalization-biasing, more exposure, more sharing, and more business. If you’ve got competent content & dev teams continually checking items off the list (and not creating many new ones), slowly the list of actionable, low-hanging fruit dwindles. I like to call this “the SEO plateau.”

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The existing parts of the site have been optimized. The processes for content creation are now efficient and up to SEO standards. That immense task-list of SEO to-dos is now a stable, manageable group of regularly addressed items. Don’t get me wrong—it’s an AMAZING … Read the rest

October 6, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Rid Your Website of Six Common Google Analytics Headaches

Posted by amandaecking

I’ve been in and out of Google Analytics (GA) for the past five or so years agency-side. I’ve seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords not-so-subtly phased out of the free platform.

Analytics has been a focus of mine for the past year or so—mainly, making sure clients get their data right. Right now, our new focus is closed loop tracking, but that’s a topic for another day. If you’re using Google Analytics, and only Google Analytics for the majority of your website stats, or it’s your primary vehicle for analysis, you need to make sure it’s accurate.

Not having data pulling in or reporting properly is like building a house on a shaky foundation: It doesn’t end well. Usually there are tears.

For some reason, a lot of people, including many of my clients, assume everything is tracking properly … Read the rest

June 25, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO

Posted by Richard_Foulkes

The first thing any SEO thinks when a client says “I’m redesigning my website” is what impact will this have on all my work? In these events, often the client doesn’t even consider telling their online marketing agency about the redesign until two days before launch.

This resource will cover how to do SEO checks on your test site/development site to ensure the structure, URLs, Page Titles, Meta Descriptions and more all match up properly. It also serves as an SEO checklist touching on things that are often forgotten when a website goes through a complete overhaul.

Why consider SEO in a redesign?

Why is it important to consider your SEO during a website’s revamp? In short, you have a lot to lose.

Let’s say your site’s doing great. Rankings are strong, organic traffic is flowing and revenue is growing. Do you really want to undo all that hard work? I’m guessing not.

However, by thinking … Read the rest

December 23, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Tips For Writing High Quality, Engaging Website Copy

10 Tips For Writing High Quality, Engaging Website Copy is a post by SEO expert For information about our SEO services or more great SEO tips and tricks, visit the blog.

Today we have our second guest post from Julia McCoy, CEO of Express Writers.

You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors, but they seem to leave your site quickly without looking around. What’s the big deal? Obviously they can’t smell your breath or something like that, and, all-in-all, your website looks pretty awesome, so what could it be?

It is quite possible that your copy needs to be ten times as engaging or that you need to put a little more elbow grease into the written content. As Digital Journal points out, a nice looking website isn’t all you need – you need some excellent content too. If this is where you’re at then this blog is perfect for you! This blog is going to take a look at the different steps that you … Read the rest

December 8, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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