How to Rid Your Website of Six Common Google Analytics Headaches

Posted by amandaecking

I’ve been in and out of Google Analytics (GA) for the past five or so years agency-side. I’ve seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords not-so-subtly phased out of the free platform.

Analytics has been a focus of mine for the past year or so—mainly, making sure clients get their data right. Right now, our new focus is closed loop tracking, but that’s a topic for another day. If you’re using Google Analytics, and only Google Analytics for the majority of your website stats, or it’s your primary vehicle for analysis, you need to make sure it’s accurate.

Not having data pulling in or reporting properly is like building a house on a shaky foundation: It doesn’t end well. Usually there are tears.

For some reason, a lot of people, including many of my clients, assume everything is tracking properly … Read the rest

June 25, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO

Posted by Richard_Foulkes

The first thing any SEO thinks when a client says “I’m redesigning my website” is what impact will this have on all my work? In these events, often the client doesn’t even consider telling their online marketing agency about the redesign until two days before launch.

This resource will cover how to do SEO checks on your test site/development site to ensure the structure, URLs, Page Titles, Meta Descriptions and more all match up properly. It also serves as an SEO checklist touching on things that are often forgotten when a website goes through a complete overhaul.

Why consider SEO in a redesign?

Why is it important to consider your SEO during a website’s revamp? In short, you have a lot to lose.

Let’s say your site’s doing great. Rankings are strong, organic traffic is flowing and revenue is growing. Do you really want to undo all that hard work? I’m guessing not.

However, by thinking … Read the rest

December 23, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Tips For Writing High Quality, Engaging Website Copy

10 Tips For Writing High Quality, Engaging Website Copy is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Today we have our second guest post from Julia McCoy, CEO of Express Writers.

You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors, but they seem to leave your site quickly without looking around. What’s the big deal? Obviously they can’t smell your breath or something like that, and, all-in-all, your website looks pretty awesome, so what could it be?

It is quite possible that your copy needs to be ten times as engaging or that you need to put a little more elbow grease into the written content. As Digital Journal points out, a nice looking website isn’t all you need – you need some excellent content too. If this is where you’re at then this blog is perfect for you! This blog is going to take a look at the different steps that you … Read the rest

December 8, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why is a Responsive Website So Important?

Why is a Responsive Website So Important? is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

We are obsessed with instant response. In a world full of devices that can access the Internet at the touch of a button or the flick of a finger, we’ve become more reliant on fast connections and responsive websites. If a website doesn’t load properly on our smartphone or tablet, you better believe we’re already on our way to a website that will.

A responsive website has a different connotation than you might think. When we think responsive, we usually think only about working right. There are many websites that work right on our smartphones and tablets, but for some reason, they don’t fit the smaller-sized screen. It can quickly get annoying when a user has to scroll back and forth and up and down to get the full content of the site.Depositphotos_22839092_original

A webpage is considered responsive when it automatically fits to the screen, regardless of what device you are using to view it. This means that you won’t have to worry about developing different … Read the rest

October 27, 2014  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Tips For Writing High Quality, Engaging Website Copy

10 Tips For Writing High Quality, Engaging Website Copy is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Today we have our second guest post from Julia McCoy, CEO of Express Writers.

You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors, but they seem to leave your site quickly without looking around. What’s the big deal? Obviously they can’t smell your breath or something like that, and, all-in-all, your website looks pretty awesome, so what could it be?

It is quite possible that your copy needs to be ten times as engaging or that you need to put a little more elbow grease into the written content. As Digital Journal points out, a nice looking website isn’t all you need – you need some excellent content too. If this is where you’re at then this blog is perfect for you! This blog is going to take a look at the different steps that you … Read the rest

October 3, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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