Experiment: We Removed a Major Website from Google Search, for Science!

Posted by Cyrus-Shepard

The folks at Groupon surprised us earlier this summer when they reported the
results of an experiment that showed that up to 60% of direct traffic is organic.

In order to accomplish this, Groupon de-indexed their site, effectively removing themselves from Google search results. That’s crazy talk!

Of course, we knew we had to try this ourselves.

We rolled up our sleeves and chose to de-index
Followerwonk, both for its consistent Google traffic and its good analytics setup—that way we could properly measure everything. We were also confident we could quickly bring the site back into Google’s results, which minimized the business risks.

(We discussed de-indexing our main site moz.com, but… no soup for you!)

We wanted to measure and test several things:

  1. How quickly will Google remove a site from its index?
  2. How much of our organic traffic is actually attributed as direct traffic?
  3. How quickly can you bring a site back into search results using the URL removal tool?

Here’s what happened.

How to completely remove a site from Google

The fastest, simplest, and most direct method to completely remove an entire site from Google search results is by using the
URL removal tool. … Read the rest

August 12, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why is a Responsive Website So Important?

Why is a Responsive Website So Important? is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

We are obsessed with instant response. In a world full of devices that can access the Internet at the touch of a button or the flick of a finger, we’ve become more reliant on fast connections and responsive websites. If a website doesn’t load properly on our smartphone or tablet, you better believe we’re already on our way to a website that will.

A responsive website has a different connotation than you might think. When we think responsive, we usually think only about working right. There are many websites that work right on our smartphones and tablets, but for some reason, they don’t fit the smaller-sized screen. It can quickly get annoying when a user has to scroll back and forth and up and down to get the full content of the site.Depositphotos_22839092_original

A webpage is considered responsive when it automatically fits to the screen, regardless of what device you are using to view it. This means that you won’t have to worry about developing different … Read the rest

August 1, 2014  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Do I Successfully Run SEO Tests On My Website? – Whiteboard Friday

Posted by randfish

By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today’s Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we’re going to talk about running some SEO tests. So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there’s great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy. But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.

So let’s say, for example, that I’ve got this recipes website, and I

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July 25, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What if Your Ugly Website is Holding Back Your Marketing Efforts? – Whiteboard Friday

Posted by randfish

In a way, we often treat our websites like our children. No matter how awful they might be, we rationalize their behavior and tell everyone else how wonderful they are. Those blinders can stop marketing efforts before they even begin. In today’s Whiteboard Friday, Rand shows us how to remove the blindfold and make objective decisions to move our businesses forward.

For reference, here’s a still of this week’s whiteboard!

Silverback

Feedback Army

User Testing

Dribbble

Video Transcription

Howdy Moz fans and welcome to another edition of Whiteboard Friday. Today we’re going to chat about ugly websites.

Now what if it’s the case that you’re investing a ton of energy and effort into your marketing efforts and it’s your ugly website that’s holding you back from the kinds of levels of engagement and progress that you could be making? I know how this goes.

What happens is a lot of times marketers are brought in after a website or web property has already been developed and built. Much like parents, it’s often the case that a CEO or a CMO or VP of marketing or a business

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May 16, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

So You Have a Mobile-Friendly Website. What Now?

Posted by bridget.randolph

This post is based on a presentation I gave in October at SearchLove London 2013. The full slide deck is embedded at the end of the post. Also, use this link to watch the video of the presentation for free! :)

—-

Lots of people can tell you why you need a mobile-friendly website. And lots of people can tell you how to build one. Including me. There have been countless posts and articles and guides written about how to build a mobile-friendly site, and how to optimize it for search, and how to track mobile visitors, and why mobile is important.

So at this point, most people would agree that having a mobile-friendly website is a basic requirement for any online brand:

If you’re just starting to think about it, you’re falling behind. And you don’t need me to convince you. Instead, I want to talk about what happens next. This post will cover some big-picture trends, case studies, examples and tactics, … Read the rest

March 31, 2014  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



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