Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday

Posted by randfish

At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today’s Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about why websites — every website, not just local websites — should be thinking about tactics and a strategy to get local listings and local citations.

Now, this might sound counterintuitive. I’ve actually encountered a lot of folks — especially online-only businesses or even blended online and local businesses — who think, “Are local links really that important to me, or are they off-topic? Could they potentially cause problems and confusion? Should I be trying to get those?” I’m going to try and make the case to you today that you absolutely should.

Recently, I got … Read the rest

August 26, 2016  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Do Website Engagement Rates Impact Organic Rankings?

Posted by larry.kim

[Estimated read time: 11 minutes]

Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that’s even part of Google’s core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you should see your rankings and conversions improve.

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Although having a high organic CTR is crucial, having positive website engagement metrics is even more critical. What value is there in getting hundreds or thousands of people to click on your brilliant headlines if those people don’t stick around for more than a few seconds?

If Google values dwell time, is there a way to see it? YES! Today I’ll share some data that shows the relationship between engagement rates (such as bounce rate and time on site) and rankings.

One important note before we get started: Please don’t focus too much on the absolute bounce rate and time on site figures discussed in this article. We are only looking at figures for one particular vertical. The minimum expected engagement will vary by industry and query type.

Does Google measure dwell time? How is that different from bounce rate & … Read the rest

June 9, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The 8 Things You Need To Do For Every Image on Your WordPress Website

The 8 Things You Need To Do For Every Image on Your WordPress Website is a post by SEO expert Melissa McGibbon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Eiffel Tower at Sunrise from Trocadero

The 8 Things You Need To Do For Every Image on Your WordPress Website

Adding an image to your website is not as simple as just uploading and clicking the publish button. Of course, that is an option–you can do it the lazy way–but if you want a perfectly optimized website and favored search results, there are a few things you need to do to make sure that the images are optimized before you publish them. You may find it tedious and annoying, and time consuming, but taking the time to do this right will be worth it when you see your A+ grade on Google and Bing Webmaster Tools and are rewarded with stellar search rankings.

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If you don’t own an Adobe Photoshop license, don’t worry, there are plenty of free online photo editing tools that can help you get the job done. Using high quality photos on your website is as important as using proper Read the rest

December 18, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Remarketing to People That Have Already Visited Your Website – Whiteboard Friday

Posted by randfish

Someone visits your website once, doesn’t convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven’t discussed for a while: remarketing.

In today’s Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.

Remarketing to People That Have Already Visited Your Website Whiteboard

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about remarketing to people who’ve already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else.

This is actually pretty interesting. A lot of times when we talk about the organic marketing funnel—someone performs a search, they follow you on a social network or they see a tweet from you, a Facebook update and they come to your website—well, we focus a lot on trying to convert that person either to a customer or convert them to signing … Read the rest

October 9, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?

Posted by randfish

It’s a near-universal experience for consultants and in-house SEOs who’ve worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices.

The beautiful part of SEO is that, once completed, these efforts can have ongoing and compounding benefits for months or years to come. The newly accessible and optimized pages start earning rankings and traffic, which beget more links, more personalization-biasing, more exposure, more sharing, and more business. If you’ve got competent content & dev teams continually checking items off the list (and not creating many new ones), slowly the list of actionable, low-hanging fruit dwindles. I like to call this “the SEO plateau.”

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The existing parts of the site have been optimized. The processes for content creation are now efficient and up to SEO standards. That immense task-list of SEO to-dos is now a stable, manageable group of regularly addressed items. Don’t get me wrong—it’s an AMAZING … Read the rest

October 6, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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