Dusting The Website For Spring: Optimization and SEO Cleaning
Posted by scottwyden
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Spring is here, so why not put some spring cleaning actions through on your website?
With that said, I'm going to get straight to the action items. Below is a list of many things you can look for on your site to adjust, add or remove.
On-site dusting
The following are things that you can do on your website to improve the presence on the web.
Authorship: Extremely important SEO action item. Google authorship's role in your website's rankings is more important than ever. In addition to being a SEO tactic, it also acts as a conversion tactic. You see, it is estimated that SERPs with authorship enabled receive around 120% more clicks.
+1 button: Going along with the Google Plus topic, make sure that you have a +1 button somewhere on your pages and/or posts. Why? Well, Google's Author Rank is using +1 data as part of ranking. So in … Read the rest
April 25, 2013
Tags: Cleaning, Dusting, Optimization, Spring, Website
Posted in: SEO / Traffic / Marketing
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The Definitive Guide for Mobile Website Optimization
The Definitive Guide for Mobile Website Optimization is a post by SEO expert Andrew Johnson. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
Mobile search is becoming more mainstream, and the numbers speak for themselves.
According to research from the Pew Internet & American Life Project, 45-percent of American adults have a smartphone, and 55-percent of adult cell owners use the internet on their phones. That’s almost double from what it was three years ago.
Another April 2012 study by Pew finds that 70-percent of all mobile phone owners have used their devices in the previous 30 days to decide whether to visit a business.
Analysts from BIA/Kelsey even go as far as saying that mobile local search volume will overtake desktop local search by 2015.
“Among the drivers of mobile local search is the fact that it happens further down the purchase funnel, compared with desktop search,” said Michael Boland, senior analyst and program director, Mobile Local Media, BIA/Kelsey. “We’re seeing that play out in the growth of local query volume, and in performance metrics like click through rates.”
With those numbers on the forefront of your … Read the rest
February 19, 2013
Tags: Definitive, Guide, Mobile, Optimization, Website
Posted in: SEO / Traffic / Marketing
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3 Ways To Make Your Website Visitors Bounce
3 Ways To Make Your Website Visitors Bounce is a post by SEO expert Paul Cartwright. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
What Is The First Thing You Notice About A Blog Or Website When You Arrive?
I would bet my first born child the majority of you would say, “the appearance.”
Whenever we surf the Internet—among the clutter and fluff of information and spectacle—we are consistently drawn to what we see first. What our eyes distinguish as aesthetic appeal is what entices us to delve deeper into a website. Therefore, wouldn’t it seem relevant— and almost respectively common knowledge—that a website’s structure should be based on aesthetic arousal and visual stimulation?
Yet so many sites miss the mark completely and not only smash together images and bodies of text onto a page—hoping the masses will sift through the jungle of lexicon, but they plaster the page with unnecessary, unrelated imagery. They forget that simple is better. Simple graphics, text (including proper spelling and grammar), and images will solidify a website’s ranking as dependable, trusted, and viewer friendly.
With That Being Said, Here Are 3 Ways To … Read the rest
November 30, 2012
Tags: Bounce, Visitors, Ways, Website
Posted in: SEO / Traffic / Marketing
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5 Monthly Website Maintenance Tips for Small Businesses
5 Monthly Website Maintenance Tips for Small Businesses is a post by SEO expert Bryan Phelps. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
As a small to medium sized business, it’s pretty common that your or someone on your staff has the responsibility of managing your website in addition to many other tasks. It can often fall to the bottom of your to-do list as seemingly more important things come along.
However, as you invest more and more in online marketing channels like local SEO, paid search or others, many of your potential customers’ first interaction with you will be your website. Think of it as your digital storefront. Just like you tidy your office, decorate your store or other ways to impress new customers, your website requires regular upkeep to impress your site visitors to take the action you want them to.
While the list could go on and on and may vary by industry, here are 5 quick website maintenance tips to put on your monthly website maintenance checklist:
1. Contact Information and Forms
There are actually many surprising stats about how many small business … Read the rest
November 9, 2012
Tags: Businesses, Maintenance, Monthly, Small, Tips, Website
Posted in: SEO / Traffic / Marketing
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The Best Way To Develop an Optimized Mobile Website
The Best Way To Develop an Optimized Mobile Website is a post by SEO expert Preston Van Dyke. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
The mobile search market is fast rising. Google searches that come from mobile devices now make up 15% of total Google search volume. This rate of growth is expected to continue, and Google continues to maintain the lion share (95%) of all mobile queries.
Source:Â http://www.seo.com/blog/using-mobile-search-on-vacation-infographic/
These two factors alone are incentive enough make an optimized mobile website a priority for your business.
A mobile website design can be delivered a number of different ways. The most common and accepted approaches are through responsive (or flexible) design, device specific HTML, or the use of a subfolder or subdomain—essentially a separate website altogether.
Let’s find out which is best…
1. Responsive Design for a Mobile Website
Responsive design is a succinct format for delivering mobile ready content in one website.
This is done through the creation of varying style sheets that are called based on the device and screen size used by the visitor browsing the website. Each style sheet uses the same HTML … Read the rest
October 31, 2012
Tags: Best, Develop, Mobile, Optimized, Website
Posted in: SEO / Traffic / Marketing
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