Posted by Cyrus-Shepard
BuiltWith knows about your website.
Go ahead. Try it out.
BuiltWith also knows about your competitors’ websites. They’ve cataloged over 5,000 different website technologies on over 190 million sites. Want to know how many sites use your competitor’s analytics software? Or who accepts Bitcoin? Or how many sites run WordPress?
Like BuiltWith, Moz also has a lot of data. Every two years, we run a Search Engine Ranking Factors study where we examine over 180,000 websites in order to better understand how they rank in Google’s search results.
We thought, “Wouldn’t it be fun to combine the two data sets?”
That’s exactly what our data science team, led by Dr. Matt Peters, did. We wanted to find out what technologies websites were using, and also see if those technologies correlated with Google rankings.
How we conducted the study
BuiltWith supplied Moz with tech info
Posted by Zoompf
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
Back in August the team at Zoompf published a joint research study with Moz analyzing How Website Speed Actually Impacts Search Ranking. In this research, a surprise result showed no clear correlation between page load time and search ranking. This confounded us, since we expected to see at least some small measure of correlation, especially after Google announced in 2010 that site speed would have a partial impact on search ranking. We did, however, observe a correlation between “Time to First Byte” and search ranking, and we delved into more detail in our follow-up post.
In these two articles, it was noted by our readers that while page load time may not appear to directly impact search ranking, it still has an obvious impact on user experience and will likely have an increasing impact on search ranking in the future. In other words, page load time should still be considered a … Read the rest
Posted by Zoompf
Google uses a multitude of factors to determine how to rank search engine results. Typically, these factors are either related to the content of a webpage itself (the text, its URL, the titles and headers, etc.) or were measurements of the authenticity of the website itself (age of the domain name, number and quality of inbound links, etc.). However, in 2010, Google did something very different. Google announced website speed would begin having an impact on search ranking. Now, the speed at which someone could view the content from a search result would be a factor.
Unfortunately, the exact definition of “site speed” remained open to speculation. The mystery widened further in June, when Google’s Matt Cutts announced that slow-performing mobile sites would soon be penalized in search rankings as well.
Clearly Google is increasingly acting upon what is intuitively obvious: A poor performing website results in a poor user experience, and sites with poor user experiences deserve less promotion in search results. But what is Google measuring? And how does that play into search engine rankings? Matt Peters, data scientist at Moz, asked Zoompf to help find the answers.
While Google has been intentionally … Read the rest
Make Your Website Look Official With Its Own Custom Favicon is a post by SEO expert Shay Wright. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
A favicon is the little custom icon that appears in the browser tab just to the left of the pageâ€™s title. It is most often just the logo for a website shrunk down to 16 X 16 pixels. Below is an example of a site that has a favicon and one that does not.
When someone bookmarks your site, your favicon will appear with the page title in their list of bookmarks. This is an effective way to stand out and give your website a nice, professional image.
If your website doesnâ€™t have a favicon yet, this simple guide will help you create one and explain how to display it when visitors come to your site. Even if youâ€™re not real tech savvy, creating your own custom favicon is actually much easier than you might think.
Step 1: Create Your Image
If you already have a logo or an image that represents your site, simply open that file with an image editor … Read the rest
Posted by Cyrus Shepard
Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down?
When done right, 301 redirects have awesome power to
clean up messy architecture, solve outdated content problems and improve
user experience Ă˘Â€Â” all while preserving link equity and your ranking
When done wrong, the results can be disastrous.
In the past year, because Google cracked down hard on low quality links, the potential damage from 301 mistakes increased dramatically. There’s also evidence that Google has slightly changed how they handle non-relevant redirects, which makes proper implementation more important than ever.
From Dr. Pete’s post - An SEO’s Guide to HTTP Status Codes
Semantic relevance 101: anatomy of a “perfect” redirect
perfect 301 redirect works as a simple Ă˘Â€Âśchange of addressĂ˘Â€Âť for your
content. Ideally, this means everything about the page except the URL
stays the same including content, title tag, images, and layout.
done properly, we know from testing and statements from Google that a
301 redirect passes somewhere around 85% of its original link equity.
new page doesnĂ˘Â€Â™t have to be a perfect match for the 301 … Read the rest