10 Tips For Writing High Quality, Engaging Website Copy is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
Today we have our second guest post from Julia McCoy, CEOÂ of Express Writers.
Youâ€™ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors, but they seem to leave your site quickly without looking around. Whatâ€™s the big deal? Obviously they canâ€™t smell your breath or something like that, and, all-in-all, your website looks pretty awesome, so what could it be?
It is quite possible that your copy needs to be ten times as engaging or that you need to put a little more elbow grease into the written content. As Digital Journal points out, a nice looking website isnâ€™t all you need â€“ you need some excellent content too. If this is where youâ€™re at then this blog is perfect for you! This blog is going to take a look at the different steps that you … Read the rest
Posted by Cyrus-Shepard
It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives
announced they would reward sites using HTTPS encryption with a boost in search results.
HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include
increased security, better referral data, and a possible boost in rankings.
Google’s push for HTTPS adoption appears to be working. A recent Moz Poll found
24% of webmasters planning to make the switch.
SEO advantages of switching to HTTPS
In addition to the security offered by HTTPS (which we’ll discuss below) there are additional SEO benefits for marketers to take advantage of.
1. More referrer data
Whenever traffic passes from a secure HTTPS site to a non-secure HTTP site, the
referral data gets stripped away. This traffic shows up in your analytics report as ‘Direct.’ This is a problem because you don’t know where the traffic actually comes from.
If you use HTTP, traffic from sites like
Hacker News shows up as ‘direct’, because Hacker News uses HTTPS.
Fortunately, there’s a
simple solution: when traffic passes to an HTTPS site, the … Read the rest
Posted by Cyrus-Shepard
The folks at Groupon surprised us earlier this summer when they reported the
results of an experiment that showed that up to 60% of direct traffic is organic.
In order to accomplish this, Groupon de-indexed their site, effectively removing themselves from Google search results. That’s crazy talk!
Of course, we knew we had to try this ourselves.
We rolled up our sleeves and chose to de-index
Followerwonk, both for its consistent Google traffic and its good analytics setupâ€”that way we could properly measure everything. We were also confident we could quickly bring the site back into Google’s results, which minimized the business risks.
(We discussed de-indexing our main site moz.com, but… no soup for you!)
We wanted to measure and test several things:
- How quickly will Google remove a site from its index?
- How much of our organic traffic is actually attributed as direct traffic?
- How quickly can you bring a site back into search results using the URL removal tool?
Here’s what happened.
How to completely remove a site from Google
We are obsessed with instant response. In a world full of devices that can access the Internet at the touch of a button or the flick of a finger, weâ€™ve become more reliant on fast connections and responsive websites. If a website doesnâ€™t load properly on our smartphone or tablet, you better believe weâ€™re already on our way to a website that will.
A responsive website has a different connotation than you might think. When we think responsive, we usually think only about working right. There are many websites that work right on our smartphones and tablets, but for some reason, they donâ€™t fit the smaller-sized screen. It can quickly get annoying when a user has to scroll back and forth and up and down to get the full content of the site.
A webpage is considered responsive when it automatically fits to the screen, regardless of what device you are using to view it. This means that you wonâ€™t have to worry about developing different … Read the rest
Posted by randfish
By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today’s Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!
For reference, here’s a still of this week’s whiteboard!
Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we’re going to talk about running some SEO tests. So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there’s great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy. But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.
So let’s say, for example, that I’ve got this recipes website, and I