So You Have a Mobile-Friendly Website. What Now?

Posted by bridget.randolph

This post is based on a presentation I gave in October at SearchLove London 2013. The full slide deck is embedded at the end of the post. Also, use this link to watch the video of the presentation for free! :)

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Lots of people can tell you why you need a mobile-friendly website. And lots of people can tell you how to build one. Including me. There have been countless posts and articles and guides written about how to build a mobile-friendly site, and how to optimize it for search, and how to track mobile visitors, and why mobile is important.

So at this point, most people would agree that having a mobile-friendly website is a basic requirement for any online brand:

If you’re just starting to think about it, you’re falling behind. And you don’t need me to convince you. Instead, I want to talk about what happens next. This post will cover some big-picture trends, case studies, examples and tactics, … Read the rest

March 31, 2014  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

New Moz-Builtwith Study Examines Big Website Tech and Google Rankings

Posted by Cyrus-Shepard

BuiltWith knows about your website.

Go ahead. Try it out.

BuiltWith also knows about your competitors’ websites. They’ve cataloged over 5,000 different website technologies on over 190 million sites. Want to know how many sites use your competitor’s analytics software? Or who accepts Bitcoin? Or how many sites run WordPress?

Like BuiltWith, Moz also has a lot of data. Every two years, we run a Search Engine Ranking Factors study where we examine over 180,000 websites in order to better understand how they rank in Google’s search results.

We thought, “Wouldn’t it be fun to combine the two data sets?

That’s exactly what our data science team, led by Dr. Matt Peters, did. We wanted to find out what technologies websites were using, and also see if those technologies correlated with Google rankings.

How we conducted the study

BuiltWith supplied Moz with tech info

Read the rest

December 5, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Improve Your Conversion Rates with a Faster Website

Posted by Zoompf

credit-card-on-computer

Back in August the team at Zoompf published a joint research study with Moz analyzing How Website Speed Actually Impacts Search Ranking. In this research, a surprise result showed no clear correlation between page load time and search ranking. This confounded us, since we expected to see at least some small measure of correlation, especially after Google announced in 2010 that site speed would have a partial impact on search ranking. We did, however, observe a correlation between “Time to First Byte” and search ranking, and we delved into more detail in our follow-up post.

In these two articles, it was noted by our readers that while page load time may not appear to directly impact search ranking, it still has an obvious impact on user experience and will likely have an increasing impact on search ranking in the future. In other words, page load time should still be considered a … Read the rest

November 21, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Website Speed Actually Impacts Search Ranking

Posted by Zoompf

Google uses a multitude of factors to determine how to rank search engine results. Typically, these factors are either related to the content of a webpage itself (the text, its URL, the titles and headers, etc.) or were measurements of the authenticity of the website itself (age of the domain name, number and quality of inbound links, etc.). However, in 2010, Google did something very different. Google announced website speed would begin having an impact on search ranking. Now, the speed at which someone could view the content from a search result would be a factor.

Unfortunately, the exact definition of “site speed” remained open to speculation. The mystery widened further in June, when Google’s Matt Cutts announced that slow-performing mobile sites would soon be penalized in search rankings as well.

Clearly Google is increasingly acting upon what is intuitively obvious: A poor performing website results in a poor user experience, and sites with poor user experiences deserve less promotion in search results. But what is Google measuring? And how does that play into search engine rankings? Matt Peters, data scientist at Moz, asked Zoompf to help find the answers.

Disclaimer

While Google has been intentionally … Read the rest

August 1, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Make Your Website Look Official With Its Own Custom Favicon

Make Your Website Look Official With Its Own Custom Favicon is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

How to Make a Favicon

A favicon is the little custom icon that appears in the browser tab just to the left of the page’s title. It is most often just the logo for a website shrunk down to 16 X 16 pixels. Below is an example of a site that has a favicon and one that does not.

Favicon

When someone bookmarks your site, your favicon will appear with the page title in their list of bookmarks. This is an effective way to stand out and give your website a nice, professional image.

If your website doesn’t have a favicon yet, this simple guide will help you create one and explain how to display it when visitors come to your site. Even if you’re not real tech savvy, creating your own custom favicon is actually much easier than you might think.

Step 1: Create Your Image
If you already have a logo or an image that represents your site, simply open that file with an image editor … Read the rest

June 19, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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