Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup

Posted by RobertFisher

What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you just want to give up?
What would you do to stop the barrage of emails if you thought the requests were just too overwhelming? How could you make it all go away, or at least the majority of it?

First, a bit of background

We had a new, important client come aboard on April 1, 2013 with a lot of work needed going forward. They had been losing rankings for some time and wanted help. With new clients, we want as much baseline data as possible so that we can measure progress going forward, so we do a lot of monitoring. On April 17th, one of our team members noticed something quite … Read the rest

August 21, 2014  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Comparing Rank-Tracking Methods: Browser vs. Crawler vs. Webmaster Tools

Posted by Dr-Pete

Deep down, we all have the uncomfortable feeling that rank-tracking is unreliable at best, and possibly outright misleading. Then, we walk into our boss’s office, pick up the phone, or open our email, and hear the same question: “Why aren’t we #1 yet?!” Like it or not, rank-tracking is still a fact of life for most SEOs, and ranking will be a useful signal and diagnostic for when things go very wrong (or very right) for the foreseeable future.

Unfortunately, there are many ways to run a search, and once you factor in localization, personalization, data centers, data removal (such as [not provided]), and transparency (or the lack thereof), it’s hard to know how any keyword really ranks. This post is an attempt to compare four common rank-tracking methods:

  1. Browser – Personalized
  2. Browser – Incognito
  3. Crawler
  4. Google Webmaster Tools (GWT)

I’m going to do my best to keep this information unbiased and even academic in tone. Moz builds rank-tracking tools based in part on crawled data, so it would be a lie to say that we have no skin in the game. On the other hand, our main goal is to find and present the most … Read the rest

September 5, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

An Updated Guide to Google Webmaster Tools

Posted by beammeup

With the recent Google Webmaster Tools security bug, I thought a deep dive into what GWT has to offer SEOs might be prudent since many SEOs may have logged in recently.

Google Webmaster Tools was once Google Webmaster Wasteland. But the past year has been a fruitful one as Webmaster Tools has rolled out improvements faster than Facebook does new privacy statements. Google Webmaster Tools (GWT) is now full of insightful data and metrics that you cannot get anywhere else. Some GWT data is useful, some is not. Let's dive in and take a look at each tool in GWT.

Guide to Google Webmaster Tools Index

Webmaster Tools Sections My Favorite Tools
Configuration #1. Download Your Latest Links
Health #2. View Your Website Crawl Stats
Traffic #3. Submit To Index
Optimization #4. Webmaster Tools Data in Google Analytics
Labs #5. Rich Snippets/Structured Data Test Tool

Webmaster Tools Home

When you first login, you'll … Read the rest

December 26, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google Webmaster Guidelines Update: Cracking Down On Rich Snippets

Rich Snippets Get Sent To The Corner

In the past Google has been fairly slow in their response and resolution for spammy approaches to organic marketing. This is not one of those cases. It was just last July (2011) when Google, Bing & Yahoo officially agreed to conform to one form of structured data. The adoption of this markup by websites has been gradual but today in many common queries you will find the results on Google to include elements like author profile pictures, star ratings and other elements not previously delivered as part of the normal search result.

Today Google has updated their webmaster guidelines to explain where, at their discretion they will choose to exclude the elements of microdata that could be delivered as rich snippets. Why? If the web page that houses this structured data is deemed as spammy or the use of the structured data itself is considered spammy Google will likely not deliver your result as an enhanced snippet.

Here is what Google has said for guidelines to understanding what is spammy in this scenario:

If your page is about a band, make sure you mark up concerts being performed by that band,

Read the rest

October 7, 2012  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google Webmaster Guidelines Update: Cracking Down On Rich Snippets

Rich Snippets Get Sent To The Corner

In the past Google has been fairly slow in their response and resolution for spammy approaches to organic marketing. This is not one of those cases. It was just last July (2011) when Google, Bing & Yahoo officially agreed to conform to one form of structured data. The adoption of this markup by websites has been gradual but today in many common queries you will find the results on Google to include elements like author profile pictures, star ratings and other elements not previously delivered as part of the normal search result.

Today Google has updated their webmaster guidelines to explain where, at their discretion they will choose to exclude the elements of microdata that could be delivered as rich snippets. Why? If the web page that houses this structured data is deemed as spammy or the use of the structured data itself is considered spammy Google will likely not deliver your result as an enhanced snippet.

Here is what Google has said for guidelines to understanding what is spammy in this scenario:

If your page is about a band, make sure you mark up concerts being performed by that band,

Read the rest

October 7, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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