4 Ways Copywriting Can Boost Your E-commerce Conversion Rates

Posted by ksaleh

[Estimated read time: 8 minutes]

Your website’s copy is far more important than you realize.

Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic, quirky, or cute depends largely on your copy.

Web copy is also crucial for conveying product information. Your customers want to know how your product works and how it will change their lives.

Unfortunately, far too many e-commerce stores spend hours optimizing their website’s design and layout but completely skip over the copy.

The result? Poor conversion rates.

The relationship between copy and conversion rates

If you’re running an e-commerce store, a SaaS startup, or a marketing agency, the three of your biggest challenges are:

  1. Informing visitors about the store’s products and their unique features and benefits
  2. Evoking emotions that drive action and persuade the visitor
  3. Fostering
  4. Read the rest

June 5, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Learn to Love Your Existing Content – 5 Ways to Get More Visibility

Posted by JamesAgate

[Estimated read time: 9 minutes]

For the most part, articles on content promotion focus on launching new content.

Today I want to focus on getting the most out of (and in some cases, breathing new life into) existing content.

We frequently see clients that have a variety of content assets already. Where possible, I always advocate using what’s on hand over indiscriminately pumping out new content.

For the following exercise, we need to start by identifying the content assets; we’ll be looking for unloved and underloved assets.

  • Unloved = content that exists but nobody has even noticed it. It has very few links, social shares, and little to no traffic.
  • Underloved = content that exists, was launched, and did okay, but never reached its full potential. (I can count on one hand the number of times we’ve found a piece that we couldn’t squeeze at least one campaign out of.)

It’s important to note that, in many cases, we’ve been alerted to content that’s unloved because it’s essentially invisible but potentially very valuable. One good example of this would be an internal knowledge base that your sales team maintains.

Identifying pages with potential

Often it’s easier … Read the rest

May 18, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations

Posted by AndreaLehr

With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action.

We’re in the midst of a generational shift, with
Millennials expected to surpass Baby Boomers in 2015 as the largest living generation. In order to be competitive, marketers need to realize where key distinctions and similarities lie in terms of how these different generations consume content and share it with with others.

To better understand the habits of each generation,
BuzzStream and Fractl surveyed over 1,200 individuals and segmented their responses into three groups: Millennials (born between 1977–1995), Generation X (born between 1965–1976), and Baby Boomers (born between 1946–1964). [Eds note: The … Read the rest

May 31, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

11 Ways for Local Businesses to Get Links

Posted by Casey_Meraz

Let’s face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website’s success in search engines. 

If you’re new to link building and want to develop a more in-depth understanding, check out this great resource from MOZ on link building
here

In this guide we will look at
11 practical ways you can start earning links for your local business, which will make an impact on your bottom line today. 

Who should care about local link building?

When I talk about local link building I don’t mean that these links are for local businesses exclusively. If you’re trying to boost the authority of your website, one good way is to get links from locally relevant sources.
This guide is for all types of businesses who want to increase their site’s link authority. 

Since local business types vary from fast food restaurants, to ski rental shops, to law firms, and everything in-between, the tactics below are applicable across the spectrum.  

About these links

Some of these links are harder to get than others. While it’s easy to start … Read the rest

March 24, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Ways to Destroy Business Credibility in Less Than One Minute

5 Ways to Destroy Business Credibility in Less Than One Minute is a post by SEO expert Melissa McGibbon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Melissa McGibbon - Ways To Destroy Your Online Credibility

Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media marketing are more likely to suffer from poor online conversion.

Is your website slow? Not mobile-friendly? Unsecure? Beware of these digital follies—they will lead to poor user experience and destroy your business credibility faster than you can click refresh.

1) Lacking Social Media Presence

If you think not having a strong social media presence doesn’t negatively impact your bottom line, you’re wrong. Though measuring ROI for social media marketing and brand promotion can be ambiguous, there is a strong correlation between social signals and conversions.

Customers are becoming increasingly reliant on social proof, i.e. testimonials from their trusted circles, as well as general public opinion from aggregate review ratings on sites … Read the rest

February 9, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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