What’s it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

Posted by mattround

Before joining Distilled I worked for UsVsTh3m, an experimental Trinity Mirror project, where we created hundreds of games, quizzes and daft “toys.” We had unprecedented freedom to try out new interactive formats, learning a great deal about what works… and what doesn’t.

The key to success was “viral” traffic. You’ve probably heard the term bandied about in reference to something popular, and might even have rolled your eyes; it’s a much-abused buzzword.

The idea is that online word-of-mouth can drive exponential traffic growth and broad media coverage with little or no traditional promotional support, but achieving this requires a certain way of thinking. This article focuses on interactive content, but many of the same principles will apply to other formats.

The viral life cycle

It’s useful to aim for interactive content to be…

  1. Clickable — When someone sees a link and description (on social media or a site), it seems compelling enough to take a look.
  2. Playable — The visitor sticks with it and finds it enjoyable or interesting.
  3. Shareable — There’s a strong urge to tell others, often involving the visitor sharing their individual result/score.

You usually need all three aspects to be strong … Read the rest

February 1, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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