The Very Best of the Moz Blog 2017: Our Top 50 Posts

Posted by FeliciaCrawford

Now, I know we technically have a few days left in 2017, but I’m ready to dive head-first into a fond, full-blown retrospective. Each year we look back on what we’ve published, compiling and sharing the pieces you liked best. Normally we divvy it up via various metrics: traffic, 1Metric score, total thumbs up, total comments, the best of YouMoz, and so on and so forth. This year, however, we’re doing things just a little differently.

A lot has changed in the past year…

The way we run the blog has changed in a few significant ways from the days of yesteryear. YouMoz, our user-generated content blog, was retired in the autumn of 2016 (though we hope to resurrect it in another form someday). We reduced our publishing frequency a bit, and refocused our content on core SEO topics after spending 2015 and 2016 branching out into other marketing subjects (like social media and content marketing). We also made some big changes with regards to commenting: we closed comments on posts older than 30 days (they became veritable spam factories), and implemented stricter moderation filters to better catch spammy comments fishing for either a … Read the rest

December 28, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day

Posted by Dr-Pete

After a period of relative quiet, MozCast detected a major “temperature” spike in Google’s algorithm at some point on Monday, May 19th. This occurred after some historic lows, including the 3rd coldest day on record (May 11th).

Tuesday afternoon, Google confirmed two updates, Panda 4.0 and Payday Loan 2.0. Matt Cutts tweeted the Panda 4.0 announcement:

Less than an hour earlier, Search Engine Land confirmed the 
Payday Loan 2.0 update. This ended a weekend of wild speculation (including many predictions of a Penguin update), but didn’t leave us with many details about the timeframe or the impact.

Which update was which?

For the moment, we’re going to have to speculate a bit. If the latest iteration of the Payday Loan update is like the first, it hit hard but fairly narrowly. Google laser-targeted some very spammy verticals with Payday Loan 1.0 (back on June 11, 2013), but the overall impact was moderate. That update was also very query-specific. My gut reaction is that it was unlikely that the May 19th update was Payday Loan 2.0 – that update was probably smaller and rolled out over the weekend (possibly May 16th). There was heavy flux around … Read the rest

May 21, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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