Mobile SERPS & Usability
Posted by Suzzicks
So here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically.
All One Index Soon?
Why does this happen?
Well, Google has said that they really don’t want to index two versions of the web – one mobile and one traditional. Even though they do have different mobile-specific bots, they want those their bots all to feed into one index. Hmmmm….Is it just an interesting coincidence that they just launched the multi-format site mapping in Google, where you can combine all the different types of sitemaps that we previously had to submit separately? Possibly. At least it that could indicate a shift away from multiple indexes.
Did anyone notice that this shift happened pretty soon after Caffeine, as did the re-launch of Google Images, and some significant changes in Google Places?
Hmmmm…..It seems that Google might be moving away… Read the rest
September 5, 2010
Tags: &, Mobile, SERPS, Usability
Posted in: SEO / Traffic / Marketing
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