All About App Search: Indexing, Ranking Factors, Universal Links, and More – Whiteboard Friday

Posted by Tom-Anthony

App search is growing and changing, and there’s more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today’s special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant.

App Search Whiteboard

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Tom: Howdy, and welcome to another British Whiteboard Friday. I’m Tom Anthony, head of the R&D Department here at Distilled. This is Will Critchlow, founder and CEO. Today we’re going to be talking about app search. App search is really, really important at the moment because research shows that the average user is spending 85% of their time in apps on their mobile phone.
Will, tell us a bit about app search.

Will: When we say “app search,” we could potentially mean three things. The first is App Store Optimization or ASO, which is not what we’re going to be talking about today. It’s an important area, and it’s got its own quirks … Read the rest

May 20, 2016  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday

Posted by randfish

When it comes to building an SEO strategy, many marketers (especially those who don’t spend a significant amount of time with SEO) start off by asking a few key questions. That’s a good start, but only if you’re asking the right questions. In today’s Whiteboard Friday, Rand puts the usual suspects on the chopping block, showing us the five things we should really be looking into when formulating our SEO strategy.







For reference, here’s a still of this week’s whiteboard!

Universal SEO Strategy Audit WhiteboardRead the rest

January 30, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Winning the Video Thumbnail in Google Universal Search

Posted by mybinding1

Have you noticed that more and more video results are showing up in Google search results? Everywhere I turn, it seems that Google is providing me with options of videos to watch on the first page of their search results. As a user, I appreciate the video content and will often click on the video results. As a marketer, I am incredibly jealous of those placements and am constantly searching for ways to capture that traffic for my site. This post highlights the five most important factors I've found that play the largest role in when and where a thumbnail is awarded.

1. Index Status

This may seem like a no-brainer, but if your videos are not included in the video index, then you will not be eligible for the video thumbnail. That makes getting the video content on your site indexed your first priority.

If you want to check to see if your videos are included in the index, simply do a site search for your domain and click the Videos tab in Google. Below is an example of the list of videos included in the index for SEOmoz. As you know, the site feature … Read the rest

August 7, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Hot Off The Press: More Universal Results Included with Your Campaign Rankings

Posted by adamf

When last I wrote, we had added the ability to see local universal search results along with your campaign rankings. I'm happy to let you know that we just launched an update that adds sitelinks, video, and photo results as well. Now you can get even better visibility into exactly how good that organic link position is, and see how well your universal and enhanced search results are helping you improve your presence and visibility in a SERP (search engine results page). Here's a quick walkthrough of this update.

Universal Overview Module

The first change you might notice on your ranking overview pages is a new module in the report header. Within this module, each universal result type is represented by an icon. This icon is followed by the number of times you appeared in a universal result block of that type and the total number of times that type of universal result was included for the keywords you track.

Below, in your rankings overview, you will now see these icons show up along with rankings in SERPs that include these types of universal results:

Image Results

Depending on your business, image results can be a … Read the rest

April 9, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Hot Off The Press: More Universal Results Included with Your Campaign Rankings

Posted by adamf

When last I wrote, we had added the ability to see local universal search results along with your campaign rankings. I'm happy to let you know that we just launched an update that adds sitelinks, video, and photo results as well. Now you can get even better visibility into exactly how good that organic link position is, and see how well your universal and enhanced search results are helping you improve your presence and visibility in a SERP (search engine results page). Here's a quick walkthrough of this update.

Universal Overview Module

The first change you might notice on your ranking overview pages is a new module in the report header. Within this module, each universal result type is represented by an icon. This icon is followed by the number of times you appeared in a universal result block of that type and the total number of times that type of universal result was included for the keywords you track.

Below, in your rankings overview, you will now see these icons show up along with rankings in SERPs that include these types of universal results:

Image Results

Depending on your business, image results can be a … Read the rest

April 9, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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