Social Authority Helps Marketers

Social Authority is not about bragging rights or merchant discounts. Nor is it something that you check once and then forget about. Our metric is immediately, reliably useful. You can order all active Twitter users by influence, dissect your social graph, or find new followers who are most important — right now.

But it’s more than just exploring your own followers (or those of a competitor): Social Authority is ultimately a measure of influential activity. As such, it highlights content that is successful on Twitter. When you find users with high Social Authority, you’re finding great marketing strategies to analyze and mimic. And we think that this will help you be more successful with Twitter.

Finally, Social Authority is transparent. We could use all sorts of fuzzy words to explain how we compute our score, but we recognize that marketers need to see the “man … Read the rest

February 13, 2013  Tags: Authority, Influence, Measure, Social, Twitter  Posted in: SEO / Traffic / Marketing  No Comments

Introducing New Followerwonk Engagement Metrics for Twitter

Posted by @petebray

At Followerwonk, we're all about helping our customers find, engage, and optimize their Twitter audience. We're relentlessly focused on letting you dig into your followers, do advanced searches to help plumb the depths of Twitter, track your social graph, and more.

We're excited for you to explore some of the new metrics we've rolled out today! This new data goes beyond "simple" (yet useful!) items like follower count, friend count, and so on (things that are easily available for our app to process). Our new metrics require us to deeply crawl Twitter users' timelines (that is, their actual tweets and retweets). With this, we're able to surface data that offers new ways for you to better understand your audience, competitors, and prospects.

 

So, without further ado, let's go to the screenshot…

 

 

As you can see, we now tell you an overall engagement percentage for users. Essentially, this tells you how much that user interacts with others on Twitter. For example, users with 82% engagement means that 82% of sampled items from their timeline are @mentions or retweets of other people.

 

Indeed, this engagement metric is composed of two underlying

… Read the rest

December 20, 2012  Tags: Engagement, Followerwonk, Introducing, Metrics, Twitter  Posted in: SEO / Traffic / Marketing  No Comments

Using Twitter for Link Relationships – Whiteboard Friday

Posted by RuthBurr

Link building outreach can be really difficult and unpleasant. I've always hated the tactic of emailing site owners and asking for links; it feels awkward, doesn't work very well, and requires a lot of time and effort. One of my favorite things about our modern world is that with social media, it's possible to form real relationships with people you don't already know. By the time you ask for a link or a share, you're not just some creeper just emailing out of the blue asking for a favor; you're viewed a friend whom they trust to provide value and not spam them.

I recently spoke at PubCon Las Vegas about my tactics for finding link targets online and building relationships with them using my favorite social media platform, Twitter. This is a strategy that I've been able to use in the past to completely replace sending "link ask" emails. For my very first-ever Whiteboard Friday, I want to share these tactics and the tools I use to do them with you! This is a strategy that takes some time and effort to set up and execute, but it can result in a set of social … Read the rest

November 3, 2012  Tags: Friday, Link, Relationships, Twitter, Using, Whiteboard  Posted in: SEO / Traffic / Marketing  No Comments

Using Followerwonk to Grow Your Twitter Account – Whiteboard Friday

Posted by randfish

Building and analyzing social accounts is a must for SEOs. In this week's Whiteboard Friday, Rand discusses the newest free product for SEOmoz PRO members: Followerwonk! This splendid tool is a great way for SEOs to manage their social accounts through linkbuilding, outreach, adding value to campaigns, growing a social media presence, and more.

Based on four key sections of the Followerwonk site, you'll learn how to search inside Followerwonk for specific users, compare your users for overlaps in follows and followers, analyze your followers for details and stats, and track your followers for wins and losses. Analyzing your social accounts has never been so easy – and so fun!

Video Transcription

Howdy, SEOmoz fans! Welcome to another edition of Whiteboard Friday. This week we're going to talk a little bit about Followerwonk.

 

Now, for those of you who don't know, SEOmoz recently acquired Followerwonk. It's now a completely free product for PRO users. So if you're a SEOmoz Pro customer, you literally just go

… Read the rest

September 7, 2012  Tags: Account, Followerwonk, Friday, Grow, Twitter, Using, Whiteboard  Posted in: SEO / Traffic / Marketing  No Comments

Ten Painless Tactics To Earn Attention On Twitter – Whiteboard Friday

Posted by evolvingSEO

Twitter is similar to passing signs at full speed on the highway. How do you get your signs (tweets) noticed and read? How can your profile stand out from the rest? For many, Twitter can be a fun and exciting, yet illusive and challenging social media platform. This Whiteboard Friday (to be followed by a Whiteboard Plus and Moz YouTube post) includes ten Twitter tactics for you to put to good use.

Watch as Dan Shure explains how to earn Twtitter attention with ten totally-actionable, Twitter-riffic tips you can use to get people to notice you in the most fast-paced social media platform in the world. These can all apply to individuals or brands. Also, don't miss the next two videos (coming soon!) in this series focusing on how to grow your audience and driving action. Each of the following two videos will include ten more Twitter tips for a total of thirty Twitter tactics. Wow!

Look for parts 2 and 3 coming soon!
Part 2 will be … Read the rest

August 31, 2012  Tags: Attention, Earn, Friday, Painless, Tactics, Twitter, Whiteboard  Posted in: SEO / Traffic / Marketing  No Comments

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