How to Turn Low-Value Content Into Neatly Organized Opportunities – Next Level

Posted by jocameron

Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor’s backlinks. Today, we’re welcoming back Next Level veteran Jo Cameron to show you how to find low-quality pages on your site and decide their new fate. Read on and level up!


With an almost endless succession of Google updates fluctuating the search results, it’s pretty clear that substandard content just won’t cut it.

I know, I know — we can’t all keep up with the latest algorithm updates. We’ve got businesses to run, clients to impress, and a strong social media presence to maintain. After all, you haven’t seen a huge drop in your traffic. It’s probably OK, right?

So what’s with the nagging sensation down in the pit of your stomach? It’s not just that giant chili taco you had earlier. Maybe it’s that feeling that your content might be treading on thin ice. Maybe you watched Rand’s recent Whiteboard Friday (How to Determine if a Page is “Low Quality” in Google’s Eyes) and just don’t know where to start.

In this edition of Next … Read the rest

October 10, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

It’s Your Turn: Now Accepting Community Speaker Pitches for MozCon 2015

Posted by EricaMcGillivray

Yep, it’s that time of year, friends. Time to submit your online marketing talk pitch for MozCon 2015. I’m super excited this year as we’ll have 6 community speaker slots! That’s right—you all are so amazing that we want to see more from you.

The basic details:

  • To submit, just fill out the form below.
  • Please only submit one talk! We want the one you’re most excited about.
  • Talks must be about online marketing and are only 15 minutes in length.
  • Submissions close on Sunday, April 12 at 5pm PDT.
  • Final decisions are final and will be made in late April.
  • All presentations must adhere to the MozCon Code of Conduct.
  • You must attend MozCon in person, July 13-15 in Seattle.


If you are selected, you will get the following:

  • 15 minutes on the MozCon stage to share with our audience, plus 5 minutes of Q&A.
  • A free ticket to MozCon. (If you already purchased yours, we’ll either refund or transfer the ticket to someone else.)
  • Four nights of lodging covered by us at our partner hotel.
  • A reimbursement for your travel (flight, train, car, etc.), up to 0 domestic and 0 international.
  • A

Read the rest

April 2, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Is Your Social Media Strategy a Supreme Turn off?

Is Your Social Media Strategy a Supreme Turn off? is a post by SEO expert Shemmah Al-Darweesh. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Do you enjoy being barked at by glinty-eyed sales associates? Neither do your customers. One-way promotional messages have taken a hard fall thanks to the interactive nature of the internet. This is especially prevalent with social media, which has made it possible for consumers to rapidly connect online and speak directly to businesses.

In order to enhance customer engagement through social media, businesses need to shift their tactics to focus on a conversational marketing approach. When customers had no forum to talk back to companies, marketers tended to promote their products and services by blasting ads at them. The internet has not only provided a channel for businesses to connect with their consumers but for their customers to pass those messages to other customers as well as the general public. This makes it even more essential to appropriately manage the social media channels that your business is using as marketing tools.

The Significance of Social Media Marketing

Even if your business doesn’t engage … Read the rest

October 21, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Is Your Social Media Strategy a Supreme Turn off?

Is Your Social Media Strategy a Supreme Turn off? is a post by SEO expert Shemmah Al-Darweesh. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Do you enjoy being barked at by glinty-eyed sales associates? Neither do your customers. One-way promotional messages have taken a hard fall thanks to the interactive nature of the internet. This is especially prevalent with social media, which has made it possible for consumers to rapidly connect online and speak directly to businesses.

In order to enhance customer engagement through social media, businesses need to shift their tactics to focus on a conversational marketing approach. When customers had no forum to talk back to companies, marketers tended to promote their products and services by blasting ads at them. The internet has not only provided a channel for businesses to connect with their consumers but for their customers to pass those messages to other customers as well as the general public. This makes it even more essential to appropriately manage the social media channels that your business is using as marketing tools.

The Significance of Social Media Marketing

Even if your business doesn’t engage … Read the rest

August 7, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Ways To Turn Social Media Feedback Into Valuable Business Data

Social networking sites are important tools for Internet marketers. These sites are a way for companies to connect with fans of their products and services, and this is becoming apparent as more and more people spread the word through social media. Through Facebook Likes, Tweets, Pinterest Pins, and social bookmarks, companies can get an amazing return on investment for social efforts. But how do you tap into the power of social feedback from your customers?

Not every social interaction can be directly tied to ROI, but there is no value in ignoring your customers. Many companies have Facebook fan pages and Twitter accounts, but only a small percentage of these companies are using these tools to their full potential.  According to a recent post on Mashable Social Media, 85% of marketers believe customer insight is the greatest potential advantage of social media, but only 6% of businesses are actually using social media to collect social feedback.

There are several advantages to social media marketing over traditional marketing methods. Social insights are real and organic, helping marketers escape from potentially contrived feedback methods. In the social world, there is direct access to honest opinions and criticism. Individual users can be … Read the rest

March 14, 2012  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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