Recovering Your Organic Search Traffic from a Web Migration Gone Wrong

Posted by Aleyda

[Estimated read time: 9 minutes]

I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you’ve been doing SEO for a while, I bet you’ve also had a few clients — even big ones — coming to you after they’ve tried to do structural web changes or migrations of any type without taking SEO best practices into consideration.

Whenever this happens, your new client comes to you for help in an “emergency” type of situation in which there are two characteristics when doing the required SEO analysis:

  1. You need to prioritize:
    Your client is likely very nervous about the situation. You don’t have a lot of time to invest at the beginning to do a full audit right away. You’ll need to focus on identifying what hasn’t been done during the migration to make sure that the fundamental causes of the traffic loss are fixed — then you can move on with the rest.
  2. You might not have all the data:
    You might have only the basics — like Google Analytics & Google Search Console —
  3. Read the rest

May 22, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

My Single Best SEO Tip for Improved Web Traffic

Posted by Cyrus-Shepard

Howdy Moz Fans,

After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer.

Make no mistake — I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about emotional intelligence and how to treat others than I thought possible of myself. Moz has introduced me to amazing coworkers and industry folk around the world. I’m truly grateful for this experience.

Since my first YouMoz post was accepted for publication by Jen Lopez before I even worked here, I’ve done my best to share SEO tips and tactics to help people advance their marketing and improve online visibility. These posts are truly the thing I’m most proud of.

Time for one last SEO tip, so I hope it’s a good one…

SEO white lies

The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right … Read the rest

January 28, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Posted by jamiejpress

Many of us have known for a while that Google Autocomplete can be a useful tool for identifying keyword opportunities. But did you know it is also an extremely powerful tool for content ideation?

And by pushing the envelope a little further, you can turn an Autocomplete topic from a good content idea into a link-building, traffic-generating powerhouse for your website.

Here’s how I did it for one of my clients. They are in the diesel power generator industry in the Australian market, but you can use this same process for businesses in literally any industry and market you can think of.

Step 1: Find the spark of an idea using Google Autocomplete

I start by seeking out long-tail keyword ideas from Autocomplete. By typing in some of my client’s core keywords, I come across one that sparked my interest in particular—diesel generator fuel consumption.

auto_suggestions.png

What’s more, the Google AdWords Keyword Planner says it … Read the rest

July 18, 2015  Tags: , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%

Posted by KelseyLibert

In October 2013, Fractl published a study on viral emotions on the Harvard Business Review. The research was picked up by several high-authority publishers, catapulted our brand’s authority, increased our brand awareness, and drove dozens of qualified leads. To our expectation, we proved that our client-facing, research-driven content marketing strategy could have the same long-term impact on our own brand. Then, we were off to the races. 

link velocity graph

In early 2014, we launched a survey of more than
500 top-tier publishers. Then, we released a study analyzing 2.6 billion social shares. By November 2014, we joined forces with influencer marketing tool BuzzStream. To date, we’ve launched more than 10 industry research–driven marketing campaigns, earning more than 180 pickups and 45,000 social shares.

social media dashboard

The bottom-line impact? Fractl’s 
referral traffic grew 6,718%, its total site traffic grew 4,396%, and its contact list grew 1,900%.

traffic referral data

Of course, this strategy wasn’t launched without lessons along the way; here is what I learned:

I. Don’t limit large-scale campaigns with narrow-scope ideas

Content marketing can be leveraged in every stage of the buying cycle.
The biggest mistake most marketers make is choosing a single idea that is too narrow and therefore limits their reach. The second mistake marketers make is thinking … Read the rest

April 16, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Driving Traffic from Facebook – Whiteboard Friday

Posted by randfish

Facebook sends a remarkable amount of traffic, but there’s a lot of confusion around both just how much and (perhaps more importantly for our work) how we can optimize our work to take advantage of it. In today’s Whiteboard Friday, Rand clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic.

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today we’re going to talk a little bit about Facebook. Facebook has been growing massively. It sends out a tremendous amount of traffic, and as a result, more and more of us in the field of web marketing as a whole, and because it’s so interesting as a correlated factor with things that tend to perform well in Google, are interested in the traffic that Facebook can drive and in potentially growing that.

So I’m going to start out with a few stats. I think it is actually very important that marketers like us understand how statistics work, especially as they’re represented. I hear from folks all the time like, “Oh, my boss emailed me the new

Read the rest

February 20, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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