10 Smart Tips to Leverage Google+ for Increased Web Traffic

Posted by Cyrus-Shepard

This time, it’s about engaged traffic.

While checking our stats here at Moz, we noticed that while visits sent to us from Facebook keep decreasing, traffic from Google+ has started to appear significant by comparison.

While not everyone has an audience active on Google+, the number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million.

What’s different about Google+ is that beyond the direct social visits as seen above, Google offers marketers the opportunity to interact with visitors through many more touch points, including YouTube and directly in search results. This means that for visitors who engage with you through Google+, the potential traffic channels multiply

For this method to work, it requires that your visitors actually engage

Facebook and Twitter experts know this and perfected their engagement craft over several years. Engagment with Google+ means a new set tactics and best practices. These are areas that I consistently see otherwise expert brands fall short and miss easy opportunities.

Let’s discuss supercharging our Google+ engagement.

1. Headlines, every time

The more users notice your Google+ posts, the more likely they are to engage. The challenge … Read the rest

April 15, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

After a Link-Based Penalty is Removed, Will Your Traffic Increase?

Posted by MarieHaynes

Are you familiar with the feeling of dread that comes with seeing this message in Webmaster Tools?

manual spam action message

Or perhaps, you haven’t received a message, but have seen something like this in your analytics:

Penguin hit

If you’ve received a traffic drop because of a link-based Google penalty, the results can be devastating. There are many articles written on what steps can be taken to recover, but not many on what to expect once you have done the work to get out of the penalty. Will your traffic increase suddenly? Will you see any increase at all? Will you see a decrease in traffic because you have disavowed links?

If you are looking for good information on understanding these penalties and how to do the work to remove them, here are some good articles:

The Difference Between Penguin and an Unnatural Links Penalty

Lifting a Manual Penalty Given by Google

Penguins, Pandas and Panic at the Zoo

How WMPU Recovered from the Penguin Update

The remainder of this article will talk about what outcome you can expect if you are dealing with one of the following scenarios:

1. Removal of a partial manual action penalty

2. Removal of a … Read the rest

March 27, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

12 Ways to Increase Traffic From Google Without Building Links

Posted by Cyrus-Shepard

Link building is hard, but it’s not the only way to make traffic gains in Google’s search results.

When I first started SEO, building links wasn’t my strong suit. Writing outreach emails terrified me, and I had little experience creating killer content. Instead, I focused on the easy wins.

While off-page factors like links typically weigh more heavily than on-page efforts in Google’s search results, SEOs today have a number of levers to pull in order to gain increased search traffic without ever building a link.

For experienced SEOs, many of these are established practices, but even the most optimized sites can improve in at least one or more of these areas.

1. In-depth articles

According to the MozCast Feature Graph, 6% of Google search results contain In-depth articles. While this doesn’t seem like a huge numbers, the articles that qualify can see a significant increase in traffic. Anecdotally, we’ve heard reports of traffic increasing up to 10% after inclusion.

By adding a few signals to your HTML, your high quality content could qualify to appear. The markup suggested by Google includes:

March 11, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Solving the Sub-Domain Equation: Predicting Traffic and Value when Merging Sub-Domains

Posted by russvirante

To sub-domain or not to sub-domain, that is the question. Should you keep your content on separate sub-domains or the same domain? If I do merge my sub-domains, will I gain or lose traffic? How much?

Since my first days in SEO back in 2004, the sub-folder vs. sub-domain debate has echoed through nearly every site architecture discussion in which I have participated. It seems trivial in many respects that we would focus so intently on what essentially boils down to the ordering of words in a URL, especially given that www. itself is a sub-domain. However, for a long time, there has been good reason to consider the question vary carefully. Today I am writing about the problem in general, and I propose a programmatic strategy for answering the sub-domain/sub-folder debate.

For the purposes of this article, let’s assume there is a company named Example Business that sells baseball cards, baseball jerseysRead the rest

September 27, 2013  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Forget Google’s Games – Make Social a Primary Traffic Source

Posted by simonpenson

For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the life and soul of the party.

But things are changing. A recent Forrester survey unlocked some startling stats about how we are all discovering things online.

Discovery is Google’s heartland. The very thing it has built its empire upon and yet it seems that a seismic shift is occurring. According to the research piece almost 50% of those in the 18 to 23 bracket used social as their primary discovery engine in the last year.

Those stats should make Google think very carefully indeed about its future strategy and how to keep its users, and advertisers, happy.

For a marketer such information should be impetus to think very seriously about strategy, and where to invest that budget … Read the rest

September 10, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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