Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO
Posted by Casey_Meraz
The recent Google Pigeon update that affected local search was just another example of why marketer’s should never put all of their eggs in one basket.
Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing.
One of my favorite hobbies is actually hosting and running events. Over the years I have run, marketed, or participated in everything from March of Dimes Volunteer Events, Adventure Sporting Events, all the way to marketing promotions for specialty retail stores.
Hosting events is a great way to increase your offline visibility as well as earn a ton of links, possible news mentions, and build citations. The citations will help your local SEO campaigns by getting listed on locally relevant websites., the links will help your organic rankings increase through earning high quality links, and foot traffic and exposure to … Read the rest
Posted by RoryT11
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
Trying to do SEO for a website without full access to its CMS is like trying to win a sword fight with one hand tied behind your back. You can still use your weapon, but there is always going to be a limit to what you can do.
Before this metaphor gets any further out of hand, I should explain. One year ago, the agency I work for was asked to run an SEO campaign for a client. The catch was, it would be impossible for us to gain full access to the CMS that the website was built on. Initially I was doubtful about the results that could be achieved.
Why no CMS?
The reason we couldnâ€™t access the CMS is that the client was part of a global group. All sites within this group were centrally controlled on a third-party CMS, based in another country. If we did want to make any … Read the rest
Posted by Cyrus-Shepard
This time, it’s about engaged traffic.
While checking our stats here at Moz, we noticed that while visits sent to us from Facebook keep decreasing, traffic from Google+ has started to appear significant by comparison.
While not everyone has an audience active on Google+, the number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million.
What’s different about Google+ is that beyond the direct social visits as seen above, Google offers marketers the opportunity to interact with visitors through many more touch points, including YouTube and directly in search results. This means that for visitors who engage with you through Google+, the potential traffic channels multiply.
For this method to work, it requires that your visitors actually engage.
Facebook and Twitter experts know this and perfected their engagement craft over several years. Engagment with Google+ means a new set tactics and best practices. These are areas that I consistently see otherwise expert brands fall short and miss easy opportunities.
Let’s discuss supercharging our Google+ engagement.
1. Headlines, every time
The more users notice your Google+ posts, the more likely they are to engage. The challenge … Read the rest
Posted by MarieHaynes
Are you familiar with the feeling of dread that comes with seeing this message in Webmaster Tools?
Or perhaps, you haven’t received a message, but have seen something like this in your analytics:
If you’ve received a traffic drop because of a link-based Google penalty, the results can be devastating. There are many articles written on what steps can be taken to recover, but not many on what to expect once you have done the work to get out of the penalty. Will your traffic increase suddenly? Will you see any increase at all? Will you see a decrease in traffic because you have disavowed links?
If you are looking for good information on understanding these penalties and how to do the work to remove them, here are some good articles:
The remainder of this article will talk about what outcome you can expect if you are dealing with one of the following scenarios:
1. Removal of a partial manual action penalty
2. Removal of a … Read the rest
Posted by Cyrus-Shepard
Link building is hard, but it’s not the only way to make traffic gains in Google’s search results.
When I first started SEO, building links wasn’t my strong suit. Writing outreach emails terrified me, and I had little experience creating killer content. Instead, I focused on the easy wins.
While off-page factors like links typically weigh more heavily than on-page efforts in Google’s search results, SEOs today have a number of levers to pull in order to gain increased search traffic without ever building a link.
For experienced SEOs, many of these are established practices, but even the most optimized sites can improve in at least one or more of these areas.
1. In-depth articles
According to the MozCast Feature Graph, 6% of Google search results contain In-depth articles. While this doesn’t seem like a huge numbers, the articles that qualify can see a significant increase in traffic. Anecdotally, we’ve heard reports of traffic increasing up to 10% after inclusion.
By adding a few signals to your HTML, your high quality content could qualify to appear. The markup suggested by Google includes:
- Schema.org Article markup Ã¢Â€Â“ NewsArticle works too)
- Google+ Authorship
- Pagination and canonicalization best