Posted by KelseyLibert
In October 2013, Fractl published a study on viral emotions on the Harvard Business Review. The research was picked up by several high-authority publishers, catapulted our brand’s authority, increased our brand awareness, and drove dozens of qualified leads. To our expectation, we proved that our client-facing, research-driven content marketing strategy could have the same long-term impact on our own brand. Then, we were off to the races.
In early 2014, we launched a survey of more than
500 top-tier publishers. Then, we released a study analyzing 2.6 billion social shares. By November 2014, we joined forces with influencer marketing tool BuzzStream. To date, we’ve launched more than 10 industry researchâ€“driven marketing campaigns, earning more than 180 pickups and 45,000 social shares.
The bottom-line impact? Fractl’s
referral traffic grew 6,718%, its total site traffic grew 4,396%, and its contact list grew 1,900%.
Of course, this strategy wasn’t launched without lessons along the way; here is what I learned:
I. Don’t limit large-scale campaigns with narrow-scope ideas
Content marketing can be leveraged in every stage of the buying cycle.
The biggest mistake most marketers make is choosing a single idea that is too narrow and therefore limits their reach. The second mistake marketers make is thinking … Read the rest
Posted by randfish
Facebook sends a remarkable amount of traffic, but there’s a lot of confusion around both just how much and (perhaps more importantly for our work) how we can optimize our work to take advantage of it. In today’s Whiteboard Friday, Rand clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic.
For reference, here’s a still of this week’s whiteboard!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today we’re going to talk a little bit about Facebook. Facebook has been growing massively. It sends out a tremendous amount of traffic, and as a result, more and more of us in the field of web marketing as a whole, and because it’s so interesting as a correlated factor with things that tend to perform well in Google, are interested in the traffic that Facebook can drive and in potentially growing that.
So I’m going to start out with a few stats. I think it is actually very important that marketers like us understand how statistics work, especially as they’re represented. I hear from folks all the time like, “Oh, my boss emailed me the new
Posted by GaryMoyle
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
Search behavior is fundamentally changing, as users become more savvy and increasingly familiar with search technology. Googleâ€™s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph.
We also know there are an increasing amount of touchpoints in a customer journey involving different channels and devices. Googleâ€™s
Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search is involved on the path to a conversion to get higher and higher.
Understanding how people interact with Google and other search engines will always be important. Organic click curves show how many clicks you might expect from search engine results and are one way of evaluating the impact of our … Read the rest
Posted by neilpatel
I used to perform keyword research in the typical, perfunctory wayâ€”go to the Keyword Tool, type in some words, and punch out a list of terms.
Easy. Quick. Simple.
The rules have changed, and so have the ways of playing the game. I still use the
Keyword Planner, but I’ve also discovered a medley of not-so-obvious ways to get keywords that improve my organic traffic.
Do you think of Wikipedia as just a massive encyclopedia? Think again.
I use Wikipedia for keyword research.
My process is pretty simple.
Step 1: Google inurl:Wikipedia and my topic. Or just Google the topic or head term. Wikipedia is often the first organic result.
Step 2: Look at the SERP to identify the most relevant terms and possible keywords within a Wikipedia entry.
Step 3: Open the entry in Wikipedia and identify the most relevant terms from the first few paragraphs, morphing them into longail iterations.
Step 4: Identify other relevant … Read the rest
Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO
Posted by Casey_Meraz
The recent Google Pigeon update that affected local search was just another example of why marketer’s should never put all of their eggs in one basket.
Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing.
One of my favorite hobbies is actually hosting and running events. Over the years I have run, marketed, or participated in everything from March of Dimes Volunteer Events, Adventure Sporting Events, all the way to marketing promotions for specialty retail stores.
Hosting events is a great way to increase your offline visibility as well as earn a ton of links, possible news mentions, and build citations. The citations will help your local SEO campaigns by getting listed on locally relevant websites., the links will help your organic rankings increase through earning high quality links, and foot traffic and exposure to … Read the rest