Posted by TaraReed_
This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in!
Hey. My name is Tara Reed. I’m the CEO of appswithoutcode.com, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow them through that funnel? I’m going to be giving you a process today to automate a lot of that work that sometimes we do manually.
Before we jump into that, I just want to ask you a quick question. How many of you feel like you have a … Read the rest
Posted by jocameron
Welcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we’ve done it all (but still aren’t ranking). This time around she’s giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read on and level up!
Are you within striking distance of traffic-bumping SERP features?
The content on your freakin’ awesome site better be targeting the intent of the searcher.
People of the world want different types of content depending on what they search. If you get this right, your content will earn the engagement signals that tell search engines youâ€™re fighting the good fight.
The stakes are even higher now. Not only are you battling it out in the organic results, but there are attention-grabbing features that draw clicks away from organic results.
But, hey now, chin up! You can use these features to focus on keywords with higher opportunity and win those bobby-dazzlers to drive even more traffic.
Iâ€™m going to show you how to use the ever-impressive SERP features to check whether youâ€™re targeting intent and whether the entirety of your … Read the rest
Posted by Alex-T
SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isnâ€™t worth it.
Nowadays SEO cannot be effective without well-executed content curation. And thatâ€™s where social media kicks in â€” it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. Itâ€™s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your siteâ€™s visibility in Google? Iâ€™ve been investigating this topic for quite a long time and here’s what Iâ€™ve learned so far:
- Social media signals donâ€™t influence site rankings
- SEO isnâ€™t effective without harnessing social media channels
In this post, I want to highlight the following idea: When you share content on SMM channels youâ€™re not only getting engagement, but also bringing visitors to your site. This in turn helps you boost your siteâ€™s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. My analysis shows that SMM impacts SEO much more than you might think. The truth is that, paradoxically, … Read the rest
Posted by Aleyda
[Estimated read time: 9 minutes]
I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you’ve been doing SEO for a while, I bet you’ve also had a few clients â€” even big ones â€” coming to you after they’ve tried to do structural web changes or migrations of any type without taking SEO best practices into consideration.
Whenever this happens, your new client comes to you for help in an “emergency” type of situation in which there are two characteristics when doing the required SEO analysis:
- You need to prioritize:
Your client is likely very nervous about the situation. You don’t have a lot of time to invest at the beginning to do a full audit right away. You’ll need to focus on identifying what hasn’t been done during the migration to make sure that the fundamental causes of the traffic loss are fixed â€” then you can move on with the rest.
- You might not have all the data:
You might have only the basics â€” like Google Analytics & Google Search Console â€”
Posted by Cyrus-Shepard
Howdy Moz Fans,
After more than 5 years â€” including an 18-month hiatus as a Moz associate â€” tomorrow marks my last day working as a Mozzer.
Make no mistake â€” I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about emotional intelligence and how to treat others than I thought possible of myself. Moz has introduced me to amazing coworkers and industry folk around the world. Iâ€™m truly grateful for this experience.
Since my first YouMoz post was accepted for publication by Jen Lopez before I even worked here, Iâ€™ve done my best to share SEO tips and tactics to help people advance their marketing and improve online visibility. These posts are truly the thing Iâ€™m most proud of.
Time for one last SEO tip, so I hope itâ€™s a good one…
SEO white lies
The beauty of SEO is that, instead of pushing a marketing message onto folks who donâ€™t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right … Read the rest