Posted by EllieWilkinson
Hey Moz fans! I’m Ellie, and I’m part of the newly formed Customer Success team at Moz. As part of the “S” team, I work to teach customers how to be successful marketers and awesome Moz users.
Whether you’re an old pro or a newb, we want to help you achieve your marketing goals. That’s why the Success Team and the Help Team at Moz decided to put together some tips and tricks to bring your Moz knowledge to the next level. Think of them as “power-ups” for your Moz boss fights!
We recorded several videos to provide step-by-step guides to the Moz tools for you. Be sure to watch the videos in the bottom right-hand corner for a laugh, and see how many video game references you can find!
1. Find the best time to tweet
Learn how to time your tweets to coincide with your Twitter followers’ activity with this
Followerwonk walkthrough, which also shows me in action at my side job as PR specialist at the Death Star.
2. Get the web’s best SERP analysis report… Read the rest
Posted by RobertFisher
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you just want to give up?
What would you do to stop the barrage of emails if you thought the requests were just too overwhelming? How could you make it all go away, or at least the majority of it?
First, a bit of background
We had a new, important client come aboard on April 1, 2013 with a lot of work needed going forward. They had been losing rankings for some time and wanted help. With new clients, we want as much baseline data as possible so that we can measure progress going forward, so we do a lot of monitoring. On April 17th, one of our team members noticed something quite … Read the rest
Posted by Cyrus-Shepard
Late last year we set out to discover the top tools, tactics, and trends of the online marketing world. With the help of our partners, over 3700 participated in this year’s Industry Survey.
Today, Moz is proud to present the results.
Shifting demographics and salaries
This year’s data was analyzed by Dr. Pete Meyers, Moz’s Resident Marketing Scientist.
One area we’ve tracked for several years is the demographic makeup of professionals working in the online marketing industry. Among the shifts the survey has revealed is a rise in the number of women working in the field.
This year’s respondents were 28.3% female, up from 20.7% in 2010, although theses numbers indicate we still have a long way to go.
The survey also examines salaries, as indicated by the graphic below showing the median salary by role of respondents around the world. The full data set (see below) contains even more granular information.
Median Salary by Role
Tools and strategies in 2014
In the age of (not provided), Google’s Hummingbird update and changing practices in the world of link building and content marketing, the survey tracts both shifting tactics and … Read the rest
Posted by MiriamEllis
Today I’m popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I’m grateful for the effort that went into developing these resources that make the life of any hard-working local SEO just a little bit easier and more effective.
Here we go. Open Sesame!
This best of all free local tools shows you where business listings exist for your company on key local platforms and where they don’t. It helps you to determine exactly where you need to list your business next. Over the years, I’ve used this tool for local SEO more than any other. It surfaces five important pieces of data about your business:
First, the tool shows you where you have missing listings. These are places your business should be profiled. Simply click the “create listing” button to be connected to the different platforms and begin rounding out your citations.
Here, the tool has found an unclaimed listing and gives you the ability to claim it via the “claim listing” button. In the yellow box, you’ll note that … Read the rest
Posted by MackenzieFogelson
With new tools introduced so regularly, it’s easy for marketers to spend an inordinate amount of time trying to figure out which ones are most effective for their own work. That focus, though, shifts our attention from what really matters: setting the right goals for our companies. In today’s Whiteboard Friday, Mackenzie Fogelson walks us through the five-stage process she uses to make sure her team’s attention is on what really matters.
For reference, here’s a still of this week’s whiteboard!
Hey there, Moz community! I’m so excited to be here with you today. I wanted to share something with you that has been really powerful for the businesses we’ve been working with in the last year or so about building community. It’s a concept that we call “goals not tools,” and it works in this pyramid format where you start with your goals, you move on to KPIs, you develop a strategy, you execute that strategy, and then you analyze your data. And this is something that has been really powerful and helped businesses really grow. So