New Top Strategies, Salaries and Tools: Announcing the 2014 Industry Survey Results

Posted by Cyrus-Shepard

Late last year we set out to discover the top tools, tactics, and trends of the online marketing world. With the help of our partners, over 3700 participated in this year’s Industry Survey.

Today, Moz is proud to present the results.

Read the Industry Survey 2014 Results

Shifting demographics and salaries

This year’s data was analyzed by Dr. Pete Meyers, Moz’s Resident Marketing Scientist.

One area we’ve tracked for several years is the demographic makeup of professionals working in the online marketing industry. Among the shifts the survey has revealed is a rise in the number of women working in the field.

This year’s respondents were 28.3% female, up from 20.7% in 2010, although theses numbers indicate we still have a long way to go.

The survey also examines salaries, as indicated by the graphic below showing the median salary by role of respondents around the world. The full data set (see below) contains even more granular information.

Median Salary by Role

Tools and strategies in 2014

In the age of (not provided), Google’s Hummingbird update and changing practices in the world of link building and content marketing, the survey tracts both shifting tactics and … Read the rest

January 28, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Free Local SEO Tools that Belong in Your Kit

Posted by MiriamEllis

Today I’m popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I’m grateful for the effort that went into developing these resources that make the life of any hard-working local SEO just a little bit easier and more effective.

Here we go. Open Sesame!


GetListed

This best of all free local tools shows you where business listings exist for your company on key local platforms and where they don’t. It helps you to determine exactly where you need to list your business next. Over the years, I’ve used this tool for local SEO more than any other. It surfaces five important pieces of data about your business:

First, the tool shows you where you have missing listings. These are places your business should be profiled. Simply click the “create listing” button to be connected to the different platforms and begin rounding out your citations.

Here, the tool has found an unclaimed listing and gives you the ability to claim it via the “claim listing” button. In the yellow box, you’ll note that … Read the rest

January 14, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Setting Goals (Not Tools) as the Foundation of Your Marketing – Whiteboard Friday

Posted by MackenzieFogelson

With new tools introduced so regularly, it’s easy for marketers to spend an inordinate amount of time trying to figure out which ones are most effective for their own work. That focus, though, shifts our attention from what really matters: setting the right goals for our companies. In today’s Whiteboard Friday, Mackenzie Fogelson walks us through the five-stage process she uses to make sure her team’s attention is on what really matters.










For reference, here’s a still of this week’s whiteboard!

Video Transcription


Hey there, Moz community! I’m so excited to be here with you today. I wanted to share something with you that has been really powerful for the businesses we’ve been working with in the last year or so about building community. It’s a concept that we call “goals not tools,” and it works in this pyramid format where you start with your goals, you move on to KPIs, you develop a strategy, you execute that strategy, and then you analyze your data. And this is something that has been really powerful and helped businesses really grow. So

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September 28, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 Methods Fueled by Data and Tools to Earn More (and Better) Links – Whiteboard Friday

Posted by randfish

Most conversations about links today involve terms like “better links,” or “high-quality links.” Those are the kinds we all hope to earn, but what exactly defines a “better link?” How do we know whether a link qualifies, or is only so-so?

In today’s Whiteboard Friday, Rand clears up the confusion and offers a few clear attributes of better links, walking us through three great ways to find them.









PRO Tip: Learn more about reclaiming links at Moz Academy.

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I’m going to talk a little bit about some data and tools-fueled methodologies to acquire more and better links and, in fact, some links that you may not have been able to find in other ways. So I’ll start by saying what does it mean to have a better link? Well, I mean really three things.

(A) Editorially given. By that I mean not a link that you go buy. Not a link that you go, sort

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September 21, 2013  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume

Posted by Ruth_Burr

While far from a perfect tool (seriously skewed toward “commercial intent,” not always inclusive of trend data, difficult to drill down into local terms), the Google Keyword Tool was one of the best keyword research tools available. The keyword volume numbers were more trustworthy than other keyword tools, simply because they came right from the source—who better to know what kind of search volume keywords get than Google itself?

With Google’s recent announcement that their free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: “What do we do now?”

Google Keyword Planner pros and cons

With the advent of the Keyword Planner, Google is making a strong statement that they’ll continue to focus on supporting PPC advertisers rather than organic search marketers. To that end, the Keyword Planner is heavily focused on PPC ads; you even have to sign up for an AdWords account to use it (although you don’t have to enter any payment information, and would only end up paying for the tool if you created and launched an ad). That said, the tool definitely retains some SEO utility.

Pros Read the rest

September 14, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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