Case Study: How Switching Tools Increased Email Reply Rates by 187% in 1 Month

Posted by kelseyreaves

The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works best. Our outreach team at Modernize recently found ourselves in this position. In need of a new email automation service, we were eager to explore and test out new tools to see what improved our overall outreach system.

Modernize is in the home improvement space, and we focus heavily on energy efficiency and green living — thus, we target lots of green blogs, solar websites, etc. Our aim at Modernize is to be a resource for homeowners and provide quality content so homeowners can make informed decisions when it comes any home improvement project.

When faced with this task of changing our email automation service, we were pleasantly surprised to come across a more effective tool. This recent switch drastically increased response rates and ultimately our number of attainable back links. In an effort to help other link builders increase reply rates, I wanted to detail our process of switching from Get Response to Pitchbox, and how we eventually increased our response rate by 187% in only one … Read the rest

December 28, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Conquer Your Competition with these Three Moz Tools – Next Level

Posted by EllieWilkinson

Welcome to the second edition of Next Level! In the first Next Level blog post, the Success Team and Help Team here at Moz created 10 video walkthroughs to help you “power up” your knowledge of the Moz tools. We’re continuing the educational series with a new video and a workflow showing you how to take on your competitors using Moz. Read on and level up!


For SEOs, the battle to rank highest in the search results often comes down to survival of the fittest. But if you know how to size up your competition, you can gain the upper hand and become king of the jungle! Come on a SERP-fari in this Next Level video and try these three ways to use the Moz tools to out-hunt all the other lions.

Workflow summary

To review, here’s an outline of the three steps to scoping out the competition!

(You’ll need a Moz Pro subscription to use Keyword Difficulty and Fresh Web Explorer. If you aren’t yet a Moz Pro subscriber, you can always try out the tools with a 30-day free trial.)

  1. After you’ve entered three competitors in your Moz Analytics campaign settings,
  2. Read the rest

November 20, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Tips to Take the Moz Tools to the Next Level

Posted by EllieWilkinson

Hey Moz fans! I’m Ellie, and I’m part of the newly formed Customer Success team at Moz. As part of the “S” team, I work to teach customers how to be successful marketers and awesome Moz users.

Whether you’re an old pro or a newb, we want to help you achieve your marketing goals. That’s why the Success Team and the Help Team at Moz decided to put together some tips and tricks to bring your Moz knowledge to the next level. Think of them as “power-ups” for your Moz boss fights!

We recorded several videos to provide step-by-step guides to the Moz tools for you. Be sure to watch the videos in the bottom right-hand corner for a laugh, and see how many video game references you can find!


1. Find the best time to tweet

Learn how to time your tweets to coincide with your Twitter followers’ activity with this 
Followerwonk walkthrough, which also shows me in action at my side job as PR specialist at the Death Star.

Tweet this: Find the best time to tweet: One of 10 video tips to take @Moz tools to the next level


2. Get the web’s best SERP analysis reportRead the rest

August 25, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup

Posted by RobertFisher

What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you just want to give up?
What would you do to stop the barrage of emails if you thought the requests were just too overwhelming? How could you make it all go away, or at least the majority of it?

First, a bit of background

We had a new, important client come aboard on April 1, 2013 with a lot of work needed going forward. They had been losing rankings for some time and wanted help. With new clients, we want as much baseline data as possible so that we can measure progress going forward, so we do a lot of monitoring. On April 17th, one of our team members noticed something quite … Read the rest

August 21, 2014  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

New Top Strategies, Salaries and Tools: Announcing the 2014 Industry Survey Results

Posted by Cyrus-Shepard

Late last year we set out to discover the top tools, tactics, and trends of the online marketing world. With the help of our partners, over 3700 participated in this year’s Industry Survey.

Today, Moz is proud to present the results.

Read the Industry Survey 2014 Results

Shifting demographics and salaries

This year’s data was analyzed by Dr. Pete Meyers, Moz’s Resident Marketing Scientist.

One area we’ve tracked for several years is the demographic makeup of professionals working in the online marketing industry. Among the shifts the survey has revealed is a rise in the number of women working in the field.

This year’s respondents were 28.3% female, up from 20.7% in 2010, although theses numbers indicate we still have a long way to go.

The survey also examines salaries, as indicated by the graphic below showing the median salary by role of respondents around the world. The full data set (see below) contains even more granular information.

Median Salary by Role

Tools and strategies in 2014

In the age of (not provided), Google’s Hummingbird update and changing practices in the world of link building and content marketing, the survey tracts both shifting tactics and … Read the rest

January 28, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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