Not Your Dad’s Keyword Tool: Advanced Keyword Research Use Cases

Posted by rjonesx.

Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn’t important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren’t limited to the standard process of “keyword in, keywords out.” In this post, I hope to show how a keyword tool like Keyword Explorer can be used to accomplish far more than page-level keyword targeting, bringing keyword research out of the realm of mere keyword selection.

Know thyself: What can my site rank for?

The Greek philosopher Plato explained in Phaedrus that it would be silly to investigate things external to him without first knowing the truth about himself. This aphorism is especially true when we consider problems in keyword research where the results returned are only meaningful in the context of our own site. A keyword difficulty score of 60 is meaningless without knowing your current state … Read the rest

May 8, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Local Empathy: The New Tool in Your Brand’s Emergency Kit

Posted by MiriamEllis

Implement generosity.

If I could sum up all of the thoughts I’m about to share with local enterprises, it would be with those two words.

Image via Lewis Kelly

Disasters and emergencies are unavoidable challenges faced by all local communities. How businesses respond to these stressful and sometimes devastating events spotlight company policy for cities to see. Once flood waters reside or cyclones trail away, once the dust settles, which of these two brands would you wish to call yours?:

How two brands’ reaction to disaster became a reputation-defining moment

As Hurricane Matthew moved toward the southeastern United States this month (in October 2016), millions of citizens evacuated, many of them not knowing where to find safe shelter. Brand A (a franchise location of an international hotel chain) responded by allegedly quadrupling the prices of its rooms — a practice known as ‘price gouging,’ which is illegal during declared emergencies in 34 states. Brand B (the international accommodations entity Airbnb) responded by sourcing thousands of free local rooms from its hosts for victims of the hurricane.

And then professional and social media responded with news stories, social communications, and reviews, trying both brands in the … Read the rest

October 27, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 New Upgrades Make the Web’s Best Keyword Research Tool Even Better

Posted by randfish

If you know me, you know I’m hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. others used to be to give a rundown of the things I like about the competition and why they’re great, then look down at ground, shuffle my feet in embarrassment, and say “and Moz also has a good tool for that.”

But Keyword Explorer (and the progress Moz Pro & Local have made this year) brings out a different behavior in me. I’m still a little embarrassed to admit it, but admit it I must. KW Explorer is the best keyword research tool in the market, period*.

But we are never satisfied, so today, it’s getting even better with the addition of some killer new functionality.

#1: Rank checking inside KW Explorer lists

First on the list is the ability to easily see whether a given domain (or URL) already ranks on page 1 for any of the keywords on a list. Just enter a domain or page, hit “check rankings,” and the Rank column will fill in with your data.

Why is this crucial?

Because many of us who … Read the rest

October 12, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBar

Posted by Roxana_Nelson

[Estimated read time: 4 minutes]

This is going to be an exciting year for MozBar. I’m happy to announce that we’ve got something new that will help you save a ton of time tuning your on-page SEO.

(New to MozBar? Learn more about our free SEO toolbar extension available in the Chrome store.)

We’ve added Page Optimization to MozBar Premium!

If you want to dive right in, download MozBar for Chrome. To access the Page Optimization feature, you’ll need to be logged in to your Moz Pro account. If you don’t have a Moz Pro account, you can take a free 30-Day trial to check out all the new goodies.

Currently in Moz Pro, you can run a Page Optimization report for any of your tracked keywords and campaigns to get detailed information on how to optimize your page for a keyword, and where you’re getting things right.

MozBar_Blog_Screenshot_MKTG_1529.jpg

We’ve taken this functionality and put it in the MozBar — except now you can check on-page optimization for ANY keyword on ANY page, not just ones you’re tracking. It’s like having Moz Pro on-the-go. As always, the keywords and pages you research via MozBar are limitless — … Read the rest

July 2, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Sweating the Details – Rethinking Google Keyword Tool Volume

Posted by rjonesx.

[Estimated read time: 13 minutes]

I joined Moz in August of 2015 and fell right into the middle of something great. Rand had brought his broad vision of a refined yet comprehensive SEO keyword tool to a talented team of developers, designers, data scientists and project managers… and now, me.

I was hoping to ease in with a project that was right up my wheelhouse, so when the “Volume” metric in Keyword Explorer was pitched as something I could work on, I jumped right on it. In my mind, I was done the second the work was offered to me. I already had a giant keyword volume database at my disposal and a crawling platform ready to fire up. All I had to do was tie some strings together and, voilà.

Peer pressure

It was subtle at first, and never direct, but I quickly began to see something different about the way Moz looked at problems. I’ve always been a bit of a lazy pragmatist — when I need a hammer, I look around for something hard. It’s a useful skill set for quick approximations, but when you have months set aside to do something right, … Read the rest

May 17, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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