5 Tips to Help Show ROI from Local SEO

Posted by JoyHawkins

Earlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they’d like more training on. The biggest topic I got as a result was related to tracking and reporting value to small business owners.

My clients will often forward me reports from their prior SEO company, expressing that they have no idea what they were getting for their money. Some of the most common complaints I see with these reports are:

  • Too much use of marketing lingo (“Bounce Rate,” “CTR,” etc.)
  • Way too much data
  • No representation of what impact the work done had on the business itself (did it get them more customers?)

If a small business owner is giving you hundreds or thousands of dollars every month, how do you prove to them they’re getting value from it? There’s a lot to dig into with this topic — I included a full six pages on it in my training. Today I wanted to share some of the most successful tips that I use with my own clients.


1. Stop sending automated Google Analytics reports … Read the rest

August 15, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO for Copywriters: Tips on Measuring SEO Impact – Next Level

Posted by BrianChilds

Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he’s back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up!

Understanding how to write web content for SEO is important. But equally important is knowing how to measure the SEO impact of your content after it’s published. In this article I’ll describe how to use Google Analytics to create reports that evaluate the performance of articles or the writers creating those articles.

Let’s start with some definitions.

What is SEO content?

Search engine optimized content is the strategic process of researching and writing website copy with the goal of maximizing its impact in the SERPs. This requires having a keyword strategy, the ability to conduct competitive analyses, and knowledge of current ranking factors.

If you’re a copywriter, you’ve likely already been asked by your clients to create content “written for SEO.” Translating this into action often means the writer needs to have a greater role in both strategy and research. Words matter in … Read the rest

July 17, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

6 Tips to Make Your Brand an Email Response Rockstar

Posted by ronell-smith

Are you ready to create emails that get replies? Well, it’s time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn.

If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other side of the screen before those of your brand.

By doing so, you not only earn clicks, eyeballs, and responses, you can also increase the number of conversions for your product or services, which likely won’t go unnoticed.

For the skeptical among you, I’ll use a personal example, one that involved me sitting at my desk when my former vice president stormed out of the executive team meeting, yelling my name as he walked down the corridor toward my office.

“Ronell! Where’s Ronell?!” he implored as I stuck my head out my office door to greet him. “I need you to … Read the rest

July 4, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Helpful Tips for Doing Search in a Low-Volume Niche

Posted by Jeremy_Gottlieb

SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a realm where there’s plenty of search volume to chase, featured snippets to occupy, and answer boxes to solve. But what about those who work in the low-search volume niches typically seen in B2B, or with companies pioneering a new product or service that no one really knows about yet (so they obviously can’t be searching for it)?

This blog post is for you, the digital marketer who toils and struggles to drive search visibility where there hardly is any. Let’s get to work.

Search, as I’ll refer to it here, includes both paid and organic. Neither of these may ultimately be the best channel for your organization, but after reading this post, hopefully you’ll be able to verify whether your search channels are humming along … Read the rest

March 20, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love

Posted by ronell-smith

(Original image source)

The young man at the back of the ballroom in the Santa Monica, Calif., Loews hotel has a question he’s been burning to ask, having held it for more than an hour as I delivered a presentation on why content marketing is invaluable for search.

When the time comes for Q&A, he nearly leaps out of his chair before announcing that he’s asking a question for pretty much the entire room.

“How do I know what content I should create?” he asks. “I work at a small company. We have a team of content people, but we’re typically told what to write without having any idea if it’s what people want to read from us.”

When asked what the results of their two blog posts per week was, his answer told a tale I hear I often: “No one reads it. We don’t know if that’s because of the message or because [it's the] wrong audience for the content we’re sharing.”

In fishing and hunting circles, there’s a saying that rings true today, tomorrow, and everyday: “If you want to land trophy animals, you have to hunt in places where trophy … Read the rest

November 8, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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