Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) – Whiteboard Friday

Posted by randfish

This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today’s smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them.

Link strategies that stand the test of time

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Video Transcription

Howdy, Moz fans, and welcome to a special edition of Whiteboard Friday. This week we are paying an honorary tribute to our friend, lost but not forgotten, Eric Ward.

Eric was one of the pioneers of the SEO industry. In fact, he was a link strategist and a creator of links for websites before search engines even valued links on the internet. He was the very first link marketer that Amazon.com hired. He had a testimonial from Jeff Bezos on his website, from Google’s Matt Cutts from many years ago, and worked with hundreds, if not thousands, of organizations to improve their link strategies.

Beyond that, Eric was a remarkable contributor to the field of SEO through conferences and events, through webinars, through his blog and his … Read the rest

November 3, 2017  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Small Digital Publishers Can Grow Their Network and Save Time

Posted by lydiagilbertson

Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunded. These publications can use content marketing and search marketing concepts within their online distribution strategy to better reach their audiences and to compete with bigger publications.

Platforms as distributors

Somehow, platforms have long been both the saviors and the destroyers of the digital publishing industry. Regardless, they’ve become a necessary evil for the content distribution strategy of almost all online publishing companies. There’s no real harm in trying out different ways to reach your audience, but don’t waste your time on a platform that isn’t growing your audience or enhancing its engagement. The usual contenders being Facebook and Twitter, there are a few more platforms that can be easily utilized towards helping you to reach your audience.

1. AMP

Google’s Accelerated Read the rest

May 7, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time)

Posted by Everett

Quality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be the single most effective and scaleable tactic for improving your site’s overall level of quality in most situations.

Potential Ranking FactorsYou need BOTH quality AND relevance to compete these days.

First, let’s establish what we’re talking about here, which is quality. You can have relevancy (the right topic and keywords) without quality, as shown here:

Highly Relevant. But Very Low Quality.This MFA site is highly relevant for the phrase “Chairs for Baby.” But it also sucks.

“…babies are sensitive, delicate individuals who need cautious. So choosing a right Chairs For Baby is your gentle care.” WTF?

It doesn’t matter how relevant the page is. The only way to get that page to rank these days would be to buy a lot of links, but then you’re dealing with the added risk. After a certain point, it’s just EASIER to build a better site. Yes, Google has won … Read the rest

September 7, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Here’s How to Use Your Daily Habits For Writing Better Content in Less Time

Posted by Lesley_Vos

I write every day for my blog as well as other publications. I’m a big fan of guest posting, and every day I do everything I can to reinforce better writing.

The problem: Content creation is time-consuming.

  • Content marketers deal with multiple tasks: social media content (93%), newsletters (81%), articles for websites (79%), blogs (81%), in-person events (81%), and more.
  • Lack of time is one of top 5 challenges for 51% of content marketers, while 50% face the challenge of producing truly engaging content.

As a result, we have to find and apply different tactics to become more productive and efficient, as well as optimize our work to achieve better results.

Yes, creating content is hard work. Every time I read works of Neil Patel, Rand Fishkin, or Jon Morrow, I wonder, “How do they write so many articles every week, together … Read the rest

August 11, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Twitch Phenomenon: Why Live Streaming Is Worth Your Time

Posted by troy.evans

It’s safe to say that streaming video content online is quickly becoming the most accessible way to consume entertainment. The way we enjoy our favorite movies and television shows has been increasingly shifting towards uninterrupted (and possibly unhealthy) periods of ‘binge watching’. Easy and affordable alternatives like Netflix, Hulu, and HBO Go offer the option to forego traditional cable services altogether.

couple zoning out to streaming tv

Portlandia, “One Moore Episode”

As the online video streaming movement grows, the concept of live streaming is also gaining popularity, and both these trends make a convincing case for considering a video-based content strategy to reach your target market. By far the best example of this is Amazon’s newest acquisition, Twitch.tv.

What is Twitch.tv?

Unless you happen to be an online gamer or addicted to TechCrunch, you may not have had much experience with the site. It is a platform for gamers to broadcast their gameplay live online while others watch and actively participate with chat.

If you haven’t heard about the site’s boast-worthy statistics you may be wondering why you should even care. You’re not wrong to be skeptical; gamers watching other gamers play games online most likely has nothing to do with your … Read the rest

May 4, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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