How Small Digital Publishers Can Grow Their Network and Save Time

Posted by lydiagilbertson

Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunded. These publications can use content marketing and search marketing concepts within their online distribution strategy to better reach their audiences and to compete with bigger publications.

Platforms as distributors

Somehow, platforms have long been both the saviors and the destroyers of the digital publishing industry. Regardless, they’ve become a necessary evil for the content distribution strategy of almost all online publishing companies. There’s no real harm in trying out different ways to reach your audience, but don’t waste your time on a platform that isn’t growing your audience or enhancing its engagement. The usual contenders being Facebook and Twitter, there are a few more platforms that can be easily utilized towards helping you to reach your audience.

1. AMP

Google’s Accelerated Read the rest

May 7, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time)

Posted by Everett

Quality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be the single most effective and scaleable tactic for improving your site’s overall level of quality in most situations.

Potential Ranking FactorsYou need BOTH quality AND relevance to compete these days.

First, let’s establish what we’re talking about here, which is quality. You can have relevancy (the right topic and keywords) without quality, as shown here:

Highly Relevant. But Very Low Quality.This MFA site is highly relevant for the phrase “Chairs for Baby.” But it also sucks.

“…babies are sensitive, delicate individuals who need cautious. So choosing a right Chairs For Baby is your gentle care.” WTF?

It doesn’t matter how relevant the page is. The only way to get that page to rank these days would be to buy a lot of links, but then you’re dealing with the added risk. After a certain point, it’s just EASIER to build a better site. Yes, Google has won … Read the rest

September 7, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Here’s How to Use Your Daily Habits For Writing Better Content in Less Time

Posted by Lesley_Vos

I write every day for my blog as well as other publications. I’m a big fan of guest posting, and every day I do everything I can to reinforce better writing.

The problem: Content creation is time-consuming.

  • Content marketers deal with multiple tasks: social media content (93%), newsletters (81%), articles for websites (79%), blogs (81%), in-person events (81%), and more.
  • Lack of time is one of top 5 challenges for 51% of content marketers, while 50% face the challenge of producing truly engaging content.

As a result, we have to find and apply different tactics to become more productive and efficient, as well as optimize our work to achieve better results.

Yes, creating content is hard work. Every time I read works of Neil Patel, Rand Fishkin, or Jon Morrow, I wonder, “How do they write so many articles every week, together … Read the rest

August 11, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Twitch Phenomenon: Why Live Streaming Is Worth Your Time

Posted by troy.evans

It’s safe to say that streaming video content online is quickly becoming the most accessible way to consume entertainment. The way we enjoy our favorite movies and television shows has been increasingly shifting towards uninterrupted (and possibly unhealthy) periods of ‘binge watching’. Easy and affordable alternatives like Netflix, Hulu, and HBO Go offer the option to forego traditional cable services altogether.

couple zoning out to streaming tv

Portlandia, “One Moore Episode”

As the online video streaming movement grows, the concept of live streaming is also gaining popularity, and both these trends make a convincing case for considering a video-based content strategy to reach your target market. By far the best example of this is Amazon’s newest acquisition, Twitch.tv.

What is Twitch.tv?

Unless you happen to be an online gamer or addicted to TechCrunch, you may not have had much experience with the site. It is a platform for gamers to broadcast their gameplay live online while others watch and actively participate with chat.

If you haven’t heard about the site’s boast-worthy statistics you may be wondering why you should even care. You’re not wrong to be skeptical; gamers watching other gamers play games online most likely has nothing to do with your … Read the rest

May 4, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

It’s Time to Treat Content as Part of the User Experience

Posted by wrttnwrd

Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It’s not an add-on or a separate thing. It’s an inseparable part of the user experience. Let’s act that way.

Content: the silent epidemic

Your site’s infested.

Most organizations treat content like some kind of horrific disease. They try to shove it as far away as possible from the “real” web site, like a bad case of body lice.

Where do they put it? The blog, of course:

content-its-not-just-for-blogs.png

Don’t worry, this isn’t another put-the-blog-on-the-site-dammit rant. Hopefully, you already understand that
blog.site.com isn’t as good as site.com/blog.

They also incorrectly define “content.” Content isn’t “stuff we write to rank higher” or “infographics” or “longform articles.”

Content is anything that communicates a message to the audience.
Anything.

Product descriptions? Content.

The company story? Content.

Images? Content.

That video of your company picnic that someone posted to your site three years ago and shows everyone dressed as Muppets? Content.

If it says something, shows something, or otherwise communicates, it’s content.

Change your approach

We all need to change our entire approach to content. Treat it as part … Read the rest

October 29, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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