This Is What They Search For: The Most Popular US Industries & Traffic Shares

Posted by Alex-T

After storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data on the industry traffic distribution across 1,000 top-visited US domains.

The purpose of this research isn’t just to share some general trends and observations that will leave you thinking, “Sounds interesting, but what’s next?” I’ve also included a bunch of actionable ideas based off of the data I went over myself.

For those of you wondering whether it’s worth it to read this article in its entirety, below are the key findings:

  1. Google, Facebook, YouTube, Yahoo, and Amazon own 32.34% of the total US traffic market. These five online giants decide which sites we’re going to visit next and what ads we see.
  2. The top five industries in the US are Internet and Telecom, Arts and Entertainment, News and Media, Shopping, and Adult Entertainment. Altogether, these businesses control 82.55% of the US market share.
  3. In the Internet and Telecom Category, search engines and
  4. Read the rest

July 11, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO

Posted by petewailes

Progressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM.

But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out…

What’s a PWA?

Given as that Google came up with the term, I thought we’d kick off with their definition:

“A Progressive Web App uses modern web capabilities to deliver an app-like user experience.”
Progressive Web Apps

The really exciting thing about PWAs: they could make app development less necessary. Your mobile website becomes your app. Speaking to some of my colleagues at Builtvisible, this seemed to be a point of interesting discussion: do brands need an app and a website, or a PWA?

Fleshing this out a little, this means we’d expect things like push notifications, background sync, the site/app working offline, having a certain look/design to feel like a native application, and being able to be set on the device home screen.

These are things we traditionally haven’t had … Read the rest

September 15, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Building Consumer Awareness: How to Talk to People Who Don’t Know They Need You

Posted by bridget.randolph

As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there. Often the easiest way to do this is by demonstrating your USP; sometimes you can also compete on price. Either way, if your customer is already looking for the product or service you offer, and not attached to any particular brand, all you have to do is convince them that your brand does it best.

Image source.

This is where the old saying comes from: “Build a better mousetrap and the world will beat a path to your door.”

But the reality is, a lot of us don’t sell products that fill an obvious need. Even if your product or service does fill a genuine need or solve a real problem… do people actually realise that they have that problem? And do they know that a solution exists?

The three stages of consumer awareness

A lot of marketers today are facing this conundrum: “How do I sell the benefits of my brand over those of my competitors when my customer … Read the rest

December 8, 2014  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

IPv6, C-Blocks, and How They Affect SEO

Posted by Tom-Anthony

You have probably heard about IPv6, but you might remain a bit confused about the details of what it is, how it works, and what it means for the future of the Internet.
This post gives a quick introduction to IPv6, and discusses the SEO implications that could follow from the IPv6 roll-out (touching specifically on the concept of C-Blocks). A quick caveat: This stuff is hard, so let me know if you spot any missteps!

A very brief intro to IP addresses (v4) & c-blocks

You’re likely familiar with IP addresses; they are usually written in the following format:

 

Example IP address (IPv4).

This format of an IP address is the common format in use everywhere, and is called IPv4. There are four bytes in an IP address like this, with each byte separated by a period (meaning 32 bits in total, for the geeks). Every (sub)-domain resolves to at least one such IP address (it might be several, but lets ignore that for now). Nice and simple.

Now a main SEO concept that comes out of that is the idea of C-Blocks (this shouldn’t be confused with Class C IPs; a different thing people often confuse for C-Blocks), which is a concept that has … Read the rest

June 16, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Penguin Penalties: Do Webmasters Respond the Way They Should?

Posted by russvirante

Penalization has become a regular part of the search engine optimization experience. Hell, it has changed the entire business model of Virante to building tools and services around penalty recovery and not just optimization. While penalties used to be a crude badge of honor worn by those leaning towards the black-hat side of the SEO arts, it is now a regular occurrence that seems to impact those with the best intentions. At Virante, we have learned a lot about penalties over the last few years—discerning between manual and algorithmic, Panda and Penguin, recovery methodologies and risk mitigation—but not much study has been done on the general response of websites to penalizations. We have focused more on what webmasters
ought to do without studying what webmasters actually do in response to various penalties.

How webmasters respond matters

As much as we often feel a communion among other SEOs in our resistance to Google, the reality is that we are engaged in a competitive industry where we fight for customers in a very direct manner. This duality of competition—with Google and with each other—plays out in a very unique way when Google penalizes a competitor. We learn a great deal in the … Read the rest

April 23, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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