How Small Digital Publishers Can Grow Their Network and Save Time

Posted by lydiagilbertson

Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunded. These publications can use content marketing and search marketing concepts within their online distribution strategy to better reach their audiences and to compete with bigger publications.

Platforms as distributors

Somehow, platforms have long been both the saviors and the destroyers of the digital publishing industry. Regardless, they’ve become a necessary evil for the content distribution strategy of almost all online publishing companies. There’s no real harm in trying out different ways to reach your audience, but don’t waste your time on a platform that isn’t growing your audience or enhancing its engagement. The usual contenders being Facebook and Twitter, there are a few more platforms that can be easily utilized towards helping you to reach your audience.

1. AMP

Google’s Accelerated Read the rest

May 7, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?

Posted by willcritchlow

What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year).

If you work in that kind of environment, there’s a good chance you’re not surprised, and if you’ve worked as a consultant and your experience is anything like mine, you might even be asking yourself “is that all?” It’s such a common challenge, and it’s so core to our fundamental goal of making a real difference for our clients, that the ability to effect change has even made it into Distilled’s core values.

Challenges in this area are a growing problem for big companies. As startups in particular come to grips with continuous deployment and similar approaches that bring agility to their processes, big companies risk being left behind on an aging technology stack.

Fred Wilson deploys code at Etsy

Board member Fred Wilson deploys code at Etsy. Photo credit.

The stats I opened with came from surveying a range of SEOs at big companies — a couple of dozen people responsible … Read the rest

May 16, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Where & How do Top Startups Get Their Links?

Posted by dohertyjf

[Estimated read time: 7 minutes]

As a startup founder myself, it feels weird to talk about startups through the lens of backlinks. After all, there are so many other things to worry about — how’s my cash flow? Are my employees getting paid? How does the deal flow look? Are we going to hit our targets for this month/quarter? Why is the website/app so slow? Did that vendor pay us that huge amount they owe?

What if I told you that I’ve seen (and helped) companies land funding off the back of solid SEO practices, including link acquisition and content creation? By integrating SEO into PR, outreach, and content initiatives, one specific startup has gone on to do great things.

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Startups need to care about marketing

Startups should care about marketing, too. While the SF Bay Area, where I live, is all aflutter over “growth hacking” and some well-known investors are telling startups to not focus on marketing, I tend to disagree with them. (Of course, I’m a marketer!)

Whether or not startups should be doing PR and paid acquisition (I’d argue they should be doing a bit of both), SEO is beautiful in that it … Read the rest

March 13, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday

Posted by randfish

There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Friday, Rand walks us through those ongoing parts of the job.

For reference, here’s a still of this week’s whiteboard!

What Does and SEO do in Their Day-to-Day Work boardRead the rest

March 27, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Local Centroids are Now Individual Users: How Can We Optimize for Their Searches?

Posted by MiriamEllis

“Google is getting better at detecting location at a more granular level—even on the desktop.
The user is the new centroid.” - 
David Mihm

The history of the centroid

The above quote succinctly summarizes the current state of affairs for local business owners and their customers. The concept of a centroid—
a central point of relevance—is almost as old as local search. In 2008, people like Mike Blumenthal and Google Maps Manager Carter Maslan were sharing statistics like this:

“…research indicates that up to 80% of the variation in rank can be explained by distance from the centroid on certain searches.”

At that time, businesses located near town hall or a similar central hub appeared to be experiencing a ranking advantage.

Fast forward to 2013, and Mike weighed in again with 
an updated definition of “industry centroids”

“If you read their (Google’s) patents, they actually deal with the center of the industries … as defining the center of the search. So if all the lawyers are on the corner of Main and State, that typically defines the center of the search, rather than the center of the city… it isn’t even the

Read the rest

March 2, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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