Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

Posted by randfish

Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep up.

Searcher Task Accomplishment

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re chatting about a new Google ranking factor.

Now, I want to be clear. This is not something that’s directly in Google’s algorithm for sure. It’s just that they’re measuring a lot of things that lead us to this conclusion. This is essentially what Google is optimizing toward with all of their ranking signals, and therefore it’s what SEOs nowadays have to think about optimizing for with our content. And that is searcher task accomplishment.

So what do I mean by this? Well, look, when someone does a search like “disinfect a cut,” they’re trying … Read the rest

July 21, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

An Essential Training Task List for Junior SEOs

Posted by DaveSottimano

Let’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer.

I’m really pleased with the results of various bits of training I’ve put together for successful juniors over the years, so I think it’s time to share.

This is a Junior SEO task list designed to help new starters in the field get the right skills by doing hands-on jobs, and possibly to help find a specialism in SEO or digital marketing.

How long should this take? Let’s ballpark at 60–90 days.

Before anything, here’s some prerequisite reading:

Project 1 – Technical Fundamentals:

Master the lingo and have a decent idea of how the Internet works before they Read the rest

August 10, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

An Essential Training Task List for Junior SEOs

Posted by DaveSottimano

Let’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer.

I’m really pleased with the results of various bits of training I’ve put together for successful juniors over the years, so I think it’s time to share.

This is a Junior SEO task list designed to help new starters in the field get the right skills by doing hands-on jobs, and possibly to help find a specialism in SEO or digital marketing.

How long should this take? Let’s ballpark at 60–90 days.

Before anything, here’s some prerequisite reading:

Project 1 – Technical Fundamentals:

Master the lingo and have a decent idea of how the Internet works before they Read the rest

August 10, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Linkscape Updates and Wireframes/Feedback on New Task List PRO Feature

Posted by randfish

As you may have seen, Linkscape has just updated with a brand new index crawled primarily in early August. This means there’s new data in the web app, in Open Site Explorer, the Link Intersect tool and the mozBar (note: the new Firefox 6 caused a bunch of issues w/ our toolbar displays, so it will be another week or so before it’s re-compatible with this version).

In Linkscape’s previous index, we focused a bit more on crawling large, powerful, important domains more deeply at the expense of some smaller, low mozRank sites on the fringes of the web. This time, we’re trying to compromise a bit with an index that’s a bit more balanced – it’s still quite large; 51 billion URLs (vs. prior index sizes in the 38-42 billion URL range), but contains more unique root domains – 98 million vs. 91 million in the prior index.

As always, we’d love your feedback on this index’s quality and value for competitive analysis / link building. Oh, and BTW, for those of you interested in link building with Linkscape data / Open Site Explorer, I’m giving a webinar on that topic this … Read the rest

August 23, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



TechNetSource on Facebook




TechNetSource » Task