Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

Posted by randfish

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Which of my competitor's keyword should I target?

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we’re chatting about your competitors’ keywords and which of those competitive keywords you might want to actually target versus not.

Many folks use tools, like SEMrush and Ahrefs and KeywordSpy and Spyfu and Moz’s Keyword Explorer, which now has this feature too, where they look at: What are the keywords that my competitors rank for, that I may be interested in? This is actually a pretty smart way to do keyword research. Not the only way, but a smart way to do it. But the challenge comes in when you start looking at your competitors’ keywords and then realizing actually which of these should I go … Read the rest

November 24, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Target Multiple Keywords with One Page – Next Level

Posted by BrianChilds

Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up!


For those who have taken any of the Moz Training Bootcamps, you’ll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query.

Example:

Let’s pretend my broad subject is: Why are cats jerks?

Some niche topics within this subject are:

  • Why does my cat keep knocking things off the counter?
  • Why does my cat destroy my furniture?
  • Why did I agree to get this cat?

I can then find variants of these niche topics using Keyword Explorer or another tool, looking for the keywords with the best qualities (Difficulty, Search Volume, Opportunity, etc).

By … Read the rest

June 15, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience – Whiteboard Friday

Posted by randfish

Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader vision.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This one comes to us via submission from email. This is a question from Michael Cassatt. He wanted to know, since he’s working on a content strategy, working on a new blog and having conversations with his manager and his team about, “Hey, should we be writing only extremely focused, narrowly focused content for our specific target audience, or should we be trying to branch out and broaden so that we can reach a bigger audience or a new audience?”

I think this is a fair question, a great question that happens all the time in content strategy and actually in link building strategy discussions around the SEO and content world. So I think it’s actually … Read the rest

September 2, 2016  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

​How to Create Images That Attract & Convince Your Target Niche

Posted by nikkielizabethdemere

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Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.

Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all marketers are looking for.

So don’t just slap some text on a stock photo and call it good. You can do better. Much better. And I’ll show you how.

Understand the symbolic underpinnings

This homepage from Seer Interactive does a lot right. The copy below this central image is golden: “We’re Seer. We pride ourselves on outcaring the competition.” Outcaring? … Read the rest

July 20, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Discovering Which Sites Your Target Audience Visits – Whiteboard Friday

Posted by randfish

[Estimated read time: 8 minutes]

Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today’s Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target community.

Discovering Which Sites Your Target Audience Visits Whiteboard

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about finding sites that your audience visits so that you can better market to them.

Now, this is an awesome tactic to use for link building. It’s great for advertising. It’s great for reaching your community wherever they may go on the Web, but it’s not always obvious how to go about this, and that’s exactly what I want to talk you through.

Step 1 – Identify people who are part of our target audience.

So whoever it is that we are trying to reach, that we’re trying … Read the rest

March 4, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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