In this 3-part blog series about the state of SEO, I set out depict what real SEO is.
What strategies and aspects of SEO are important to your overall inbound strategy? Which tactics are outdated? How has SEO changed? And lastly, what will continue to be more important as the state of SEO evolves?
By now you should be aware that SEO is more than just, “link-building,” andÂ Iâ€™ve hopefully debunked a few SEO rumors such as â€śSEO is dead,â€ť (part 1) and â€śSEO is spamâ€ť (part 2). In the third and final part of the series, weâ€™re finally addressing theÂ disconcertingÂ method of link-building.Â The experts also weigh in on 3 over-looked Â aspects of SEO: digital media, web-development and e-mail marketing. Hereâ€™s what they had to say:
Dustin Heap, SEO Manager, on the state of Link-Building:
Since the beginning itâ€™s been about links. Google became Google due to their ability to rank results in a more advanced way than meta-keywords … Read the rest
What do you think when you hear the acronym, â€śSEOâ€ť?
Do you think something like â€śrank higher in Googleâ€ť? Or maybe youâ€™re one of those industry people who thinks, â€śinbound marketing strategy.â€ť I am fully aware that there are still people out there who have no clue what SEO means, as I constantly have to give the â€śSEO spielâ€ť to my friends and family.
Letâ€™s hope that you at least have gotten past the point of thinking SEO is spam. There are still a few companies out there that game the search engines to increase search engine traffic. They do so in way that puts websites at risk for being banned or penalized. Let it be known, that is NOT SEO, thatâ€™s spam.
True SEO is a culmination of online marketing strategies that send signals to the search engines and let them know youâ€™re relevant, interesting and are worthy of being ranked. In part 1 of this series, experts weighed in … Read the rest
Posted by gfiorelli1
This post wraps up the three-part post series that includes the "The State of SEO" and "The State of Social Media" multi-author interviews. Today, the MozCon speakers share their thoughts, beliefs, and suggestions about an old friend of any marketer that regained its fame over the past few months: Content Marketing.
Out of all the disciplines that make up Web Marketing, Content Marketing is surely the oldest. It was an established discipline before the web as we know it was even invented.
However, thanks to updates like Panda, it seems that SEOs have finally understood the importance of Content Marketing. As with any new idea, they can't stop talking about content of all kinds, from blogging, to video, to data visualization, to gamification, and more…
While this renewed interest in Content Marketing is something I'm absolutely thrilled about, I fear that this craze might open the door for a superficial and not-critical approach to possibly the most difficult web marketing discipline of all: Content Marketing.
Question: The first thing I am going to ask is more of a request than a question: may we all try to avoid using the “Content … Read the rest
Posted by gfiorelli1
The world is changed (Galadriel)
The world has changed a lot. I don't mean compared to last year (while it is true that many things have changed), but compared to ten years ago.
Ten years ago the Internet existed, but it was quite different. Google was still in it's early childhood, WordPress wasn't invented yet, and social was still synonymous with Yahoo! Messanger. IRC, AIM, and Forums existed along with a few experimental social media platforms, but they usually failed due to being too forward-thinking for the time.
In 2003, the first version of WordPress was released, soon followed by a relaunched Blogger which was acquired by Google that same year. Blogging was created, and communities began interacting through the "secrecy" of IRC before it started to become public.
Ten years ago, the now concept of Web 2.0 was a great novelty; people, rather than websites themselves, were what the web was made of. People who loved to share their perspectives, opinions, thoughts, and experiences online. That was the Linkerati Golden Era.
Fast forward a few years and, thanks to technology and a higher penetration of use of the Internet, the world was ready for … Read the rest
Posted by gfiorelli1
The new edition of MozCon is getting closer. It will be three days of pure immersion into everything new in SEO, Social Media, Content Marketing, and CRO and a wonderful occasion of networking, meeting online friends IRL, and, maybe, giving your professional life a twist.
Twenty-eight speakers, an EMCEE, and Roger MozBot are getting ready during these days to make MozCon an unforgettable learning experience.
We decided to introduce the MozCon spirit with a series of interviews, which will try to offer the best exact snapshot of the state of things in SEO, Social Media, and Content Marketing.
The State of SEO in 2012
Since July 29th, the last day of MozCon 2011, many things have changed in the Search Industry and in our profession as SEOs:
- Panda got global (ruining half the world's vacations last August), and actually, we are at its release 3.7;
- A Penguin has been unleashed free to kill any site with an over optimized link profile;
- Google decided that only keywords referrals from organic searches were private;
- Google started an aggressive monetization policy in strong industries' verticals (Flight, Hotels, Cars…), making even thinner the presence of organic results above the