Do iPhone Users Spend More Online Than Android Users?

Posted by MartyMeany

Apple has just launched their latest flagship phones to market and later this year they’ll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool 9. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else?

At Wolfgang Digital, we love a bit of data, so we’ve trawled through a massive dataset of 31 million iPhone and Android sessions to finally answer this question. Of course, we’ve got some actionable nuggets of digital marketing strategy at the end, too!

Why am I asking this question?

Way back when, before joining the online marketing world, I sold mobile phones. I couldn’t get my head around why people bought iPhones. They’re more expensive than their Android counterparts, which usually offer the same, if not increased, functionality (though you could argue the latter is subjective).

When I moved into the e-commerce department of the same phone retailer, my team would regularly grab a coffee and share little nuggets of interesting e-commerce trends we’d found. My personal favorite was a tale about Apple users spending more … Read the rest

October 11, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Every Business Should Spend at Least $1 per Day on Facebook Ads

Posted by briancarter

For the last three years I’ve constantly recommended Facebook ads. I recommend them to both B2C or B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they’re doing.

How advertising has changed since the 20th century

Before the Internet, it was unlikely that the average person would advertise. Many businesses used the Yellow Pages or radio, but not all. Even in the first decade of the 21st century, only a percentage of companies used search advertising. Many found that pay-per-click was too expensive or too complicated for them.

Why Facebook Ads are the biggest marketing opportunity ever

With Facebook ads, we have a totally unique opportunity. There are several things about them never before seen together:

  • They can reach as many people or more people as radio or TV, and in whatever country.
  • They have sophisticated targeting
  • Read the rest

February 19, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend

Posted by

Last week, I analyzed a Billion dollars of annualized AdWords Spend.

Woot! No kidding. Over a billion dollars (USD). That's a lot of clicks!

Earlier last week, I published my findings in an infographic. In my article today, I’ll share with you my top five SEO insights and strategies from having poured over all this paid search data for nearly an entire week.

Why should you care? By understanding what’s happening on the paid search side of the Google SERP, you can better understand and anticipate trends in organic search. Kind of like how that Sun Tzu guy says to keep your enemies closer in his art of war thing! (Not that paid search is the enemy or anything – but you know what I mean – it's just good to know.)

So without further delay, drum roll, please …             

5.Global Average Cost per Click Data by Industry

Most SEOs will inevitably be asked, at some … Read the rest

November 4, 2012  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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