Let’s Give It Up for the Community Speakers of MozCon 2017!

Posted by ronell-smith

Whew!

That’s the collective expression shared by the committee who perused this year’s community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.

Let’s just say, the entire group brought it.

There were more than 120 people vying for six speaking slots.

We’ve written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)

After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.

In general, during the final stages of the process, we’re looking for/at three elements with regards to the submission alone:

  • Strength of the pitch (e.g., value, relevance to the audience, etc.),
  • Whether or not the info can reasonably be delivered in the time allotted, and
  • Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it
  • Read the rest

May 10, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

​The Finalized MozCon 2016 Agenda & Congratulations MozCon Ignite Speakers!

Posted by EricaMcGillivray

All the puzzle pieces have come together, and MozCon 2016 is ready to rock! Over the past week, I’ve had the pleasure of peeking at our speakers’ outlines, and I cannot wait. Whether you’re looking to for the latest SEO information, ready to tackle mobile’s biggest issues, wanting to push your content to 10x, or generally wanting to absorb everything online marketing, it’s going to be so good.

If you’re reading this post and remembering you haven’t bought your ticket yet, I’ll pause:

Buy your MozCon 2016 ticket!

Now let’s get to the good stuff:

The MozCon 2016 Agenda

Monday


08:00–09:00am
Breakfast


Rand Fishkin

09:00–09:20am
Welcome to MozCon 2016! with Rand Fishkin

Wizard of Moz
@randfish

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an un-save-able addict of all things content, search, and social on the web.


Cara Harshman

09:25–10:10am
Uplevel Your A/B Testing Skills with Cara Harshman

Content Marketer and Storyteller at caraharshman.me
@caraharshman

A/B testing is bread and butter for anyone who aspires to be a data-driven marketer. Cara will share stories about how testers, from one-person agencies to dedicated testing teams, are … Read the rest

August 8, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

​The MozCon 2016 Community Speakers Have Landed!

Posted by EricaMcGillivray

[Estimated read time: 6 minutes]

That’s right! Please join us in congratulating the four community speakers for MozCon 2016 — September 12–14 in Seattle.

This year, we received 140 submissions. And while the overall number of submissions were down, the quality of submissions has gone up. Typically, we’ve been able to eliminate ~100 submissions for not meeting the minimum bar, but this year, it was more like ~20. Which only means competition for these four slots was harder than ever before.

For those wondering more about what makes a great MozCon pitch, I’ve included the pitches, plus a comment from a committee member. (With a bit of the information redacted, because surprises on stage are good.)

Please congratulate…clapping hands


Alex SteinAlex Stein

SEO Manager at Wayfair
@sonofadiplomat

Alex Stein is currently SEO Manager at Wayfair.com, an online home goods store. Follow him on Twitter @sonofadiplomat for all things SEO, and he is, in fact, the son of a diplomat.

Alex’s pitch:

Boost Rankings by Removing Internal Links

A majority of SEO advice covers gaining high volumes of external links, but many site owners fail to pursue the low-hanging fruit by reducing the number of internal links to drive … Read the rest

July 5, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Give It Up for Our MozCon 2015 Community Speakers

Posted by EricaMcGillivray

Super thrilled that we’re able to announce this year’s community speakers for MozCon, July 13-15th in Seattle!

Wow. Each year I feel that I say the pool keeps getting more and more talented, but it’s the truth! We had more quality pitches this year than in the past, and quantity-wise, there were 241, around 100 more entries than years previously. Let me tell you, many of the review committee members filled our email thread with amazement at this.

And even though we had an unprecedented six slots, the choices seemed even tougher!

241 pitches
Let that number sink in for a little while.

Because we get numerous questions about what makes a great pitch, I wanted to share both information about the speakers and their great pitches—with some details removed for spoilers. (We’re still working with each speaker to polish and finalize their topic.) I’ve also included my or Matt Roney‘s own notes on each one from when we read them without knowing who the authors were.

Please congratulate our MozCon 2015 community speakers!

Adrian VenderAdrian Vender

Adrian is the Director of Analytics at IMI and a general enthusiast of coding and digital marketing. He’s … Read the rest

May 6, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Announcing the MozCon 2014 Community Speakers

Posted by EricaMcGillivray

Get ready to give some high fives, because I have some great news to share today: The four community speakers for MozCon 2014, July 14-16th in Seattle!

First, I want to thank everyone who tossed in their hat. It’s an incredibly brave thing to do, so pat yourselves on the back. We had 146 submissions this year—about 10 more than last year—during the week and a half that they were open. There were tons of amazing ideas, incredibly thoughtful sharing, and all around excitement. The selection committee all agreed that 2014′s pitches were the best yet. Though, of course, that makes the decision the hardest one.

Our four Community Speakers for 2014

In the order that they’ll be presenting at MozCon:

Mark Traphagen

Mark Traphagen


Google+ Game of Thrones: Claiming Your Kingdom for Brand Dominance

Be the ruler of your vertical by claiming uncharted ground in Google+ to dragon-power your brand’s Google influence.

Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting and a sought-after speaker and writer on Google+ marketing and Google Authorship. He runs the largest Google Authorship community on the web, and offline, he competes in story slams, but never, ever slams … Read the rest

May 17, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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