The 2015 Moz Annual Report: All the Facts and Then Some

Posted by SarahBird

Longstanding insomnia sufferers, rejoice! My Moz 2015 Annual Report is here. Check out 2012, 2013, and 2014 if you’re a glutton for punishment.

So much happens in a year — fantastic and terrible things — distilling it into one blog post is my annual albatross.

david bowie tumbler goblin king labrunth game of thrones.gif

Here’s me agonizing over what to write. It’s not always good to be king.

Alright. Enough wallowing in self pity.

Here’s how I’m organizing this post so you can jump around to whatever strikes your fancy:

Part 1: tl;dr 2015 was a strengthening year!

Part 2: Two 2015 strategic shifts

Part 3: Two invisible achievements

Part 4: The tough stuff

Part 5: Inside Moz HQ

Part 6: Performance (metrics vomit)

Part 7: The Series C and looking ahead

[Part 1]

tl;dr: 2015 was a strengthening year!

2015 was a strengthening year. We grew customers, revenue, and product offerings. We also began some major tech investments that will continue to pay off in the years ahead.

With all the product launches comes increased opportunity in 2016, and also increased complexity. In the year ahead, you’ll see Moz delivering much more personalized onboarding, re-working the brand to accommodate our product … Read the rest

February 11, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday

Posted by randfish

It’s easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today’s Whiteboard Friday, Rand explains a few of the reasons that people we thought were new customers often decide to leave.

For reference, here’s a still of this week’s whiteboard!

Read the rest

September 26, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Posted by petebray

What factors go into determining how many Twitter followers you gain (and lose) each day?

I was driven in part by Rand Fishkin’s recent “mad scientist” experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses.

Do they? And what other behaviors result in more (or fewer) followers?


I’ve found some interesting gems.

Of course, it’s worth noting that aggregate, general trends don’t necessarily speak to your specific situation. In fact, as you’ll see, they’re often exactly the opposite! To that end, I want you to play along at home…

You’ve got new data!

If you’re a Moz subscriber who has had their Twitter account connected to Followerwonk for three or more months, then chances are you’ll find a new complimentary report there. (I also only computed these reports for those who have more than 50 Twitter followers, and who tweeted in at least 10% of the days analyzed.)

Once you’ve downloaded the report, please clean up the data. Look for any days with zero gains/losses that look wonky (i.e. something should be there but isn’t). These are either Twitter or Followerwonk outages. Delete them AND the day immediately following outage. This is important, as … Read the rest

August 27, 2014  Tags: , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too)

Posted by Marie Haynes

Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well…you're not alone! I have spent a good amount of time answering questions and learning from others in the SEOmoz Q&A and I see a lot of site owners and even SEOs who are unsure about the answers to these questions.

Recently, a YouMoz article (that was promoted to the main blog) was written in which the author showed an image of the unnatural links warning that his site received and then stated:

"We straight away knew that we had been hit by Google's Panda 3.9.1 update!"

Oh dear. An unnatural links warning is NOT indication that you have been affected by Panda! Now, this article, and the comments below it have some great information on unnatural links recovery, so I don't want to … Read the rest

April 18, 2013  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Drive Failures Affecting Some Customers’ Rankings and Reports

Posted by Thomas McElroy

Late Sunday night through Monday, the harddrives responsible for most of our rankings system failed. These failures have resulted in slower rankings collection, but has not resulted in lost data.


Update for 5/3/2012-
Monday's rankings are collected and Tuesday's are progressing as expected.
We have started reprocessing the custom reports, and we expect them to be completed and back to normal by Saturday.

We will update this post again tomorrow morning.


What does this mean for customers?

The main features that have been affected are Web App Rankings and Reports. In the Web App, rankings may not update on the same day that they’ve historically updated. You’ll know when your rankings were last updated by going to the “Rankings” tab and looking underneath the “Keyword Rankings” subtitle.

 

Keyword rankings

If you’ve set up a customized report, you might not have received your report as soon as you expected to receive it. If you did receive a report and it included a rankings section, one or more of the subsections might have been blank:

blank reports

These features were intermittently failing because the data was on the affected drives, but as of right now, these should now be functioning, … Read the rest

May 3, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



TechNetSource on Facebook




TechNetSource » Some