Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

Posted by TaraReed_

This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in!

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey. My name is Tara Reed. I’m the CEO of appswithoutcode.com, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow them through that funnel? I’m going to be giving you a process today to automate a lot of that work that sometimes we do manually.

Before we jump into that, I just want to ask you a quick question. How many of you feel like you have a … Read the rest

December 29, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Battle for Traffic: Organic SEO vs. Social Media Marketing

Posted by Alex-T

SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.

Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here’s what I’ve learned so far:

  1. Social media signals don’t influence site rankings
  2. SEO isn’t effective without harnessing social media channels

In this post, I want to highlight the following idea: When you share content on SMM channels you’re not only getting engagement, but also bringing visitors to your site. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. My analysis shows that SMM impacts SEO much more than you might think. The truth is that, paradoxically, … Read the rest

November 15, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think)

Posted by larry.kim

One of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings.

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But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation out there about why high share counts correlate with high organic search rankings.

Well, that is exactly what we’re going to research in this post.

Are social shares a ranking signal?

People have noticed the connection between social shares and ranking going back to 2010. But correlating rankings and social signals has been a bit of a cat-and-mouse game.

If you’ve done any SEO at all, you’ve probably noticed that the stories that rank well tend to have high social share counts.

These are your unicorns – the extremely popular magical pieces of content that drive a ridiculous amount of traffic to your site. These types of elite “unicorn” content drive 10-1000x better results than all your other content (the donkeys).

Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations?
Read the rest

September 6, 2016  Tags: , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Leverage This Social Network Mind Trick for More Effective Influencer Marketing

Posted by KelseyLibert

Did it feel like everyone you knew was watching “Making a Murderer” at the same time? It may have just been an illusion, thanks to a few key members of your social network.

Researchers at the University of Southern California recently uncovered that when something appears more popular than it actually is, it can create the right conditions for it to be widely spread. They named this social network phenomenon the majority illusion, which happens due to highly-connected individuals within a social network skewing the group’s perception. These findings explain something we already knew — well-connected individuals can wield extraordinary influence. The majority illusion may also explain why it can take only a handful of the right influencers to make something go viral.

Marketers can leverage the majority illusion to create the tipping point needed to drive action or spread a message far and wide. It starts with identifying influencers who have the potential to create the majority illusion among your target demographic, and then encouraging those influencers to help amplify your message.

How social influencers can create the illusion of popularity

Are you surprised when your non-marketer friends are completely unaware of something … Read the rest

January 24, 2016  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

7 Tips for Social Media Optimization

7 Tips for Social Media Optimization is a post by SEO expert Raquelle Dickerson. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Social Media Optimization Tips

SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings.

In social media, there are two important search engines you have to optimize for:

  1. The search function within each social network
  2. Google search

When you optimize for either search environment, there are some direct and indirect benefits. The direct benefit is simply more people finding your profile and connecting with you and visiting your website. The indirect benefit is from an extra link pointing to your website from your profile.

Here are some quick tips on how to make the most of your SMO efforts.

  1. Integrate Social into your Website

Social sharing tools should be integrated in your site architecture. Include direct web links to your social media channels from your website and from your social profiles back to your website. You can also add social media sharing buttons to individual blog posts.… Read the rest

December 21, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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