How Small Digital Publishers Can Grow Their Network and Save Time

Posted by lydiagilbertson

Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunded. These publications can use content marketing and search marketing concepts within their online distribution strategy to better reach their audiences and to compete with bigger publications.

Platforms as distributors

Somehow, platforms have long been both the saviors and the destroyers of the digital publishing industry. Regardless, they’ve become a necessary evil for the content distribution strategy of almost all online publishing companies. There’s no real harm in trying out different ways to reach your audience, but don’t waste your time on a platform that isn’t growing your audience or enhancing its engagement. The usual contenders being Facebook and Twitter, there are a few more platforms that can be easily utilized towards helping you to reach your audience.

1. AMP

Google’s Accelerated Read the rest

May 7, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Can Small Businesses/Websites Compete with Big Players in SEO? – Whiteboard Friday

Posted by randfish

It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today’s Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can’t, in spite of their natural advantages.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how you, as a small site, could compete against big sites.

Big site advantages

Now look, big sites in SEO have some big advantages. Those include things like:

  • Domain authority
  • Quantity and diversity of the links that are coming to them, which bias engines to generally rank their content higher than they ordinarily might if it were on a brand-new site or a smaller site that they didn’t recognize.
  • Trustworthiness. They’ve built brand associations in the space through advertising and through their size and scale and their reputation over time and over years that means that people have these

Read the rest

November 4, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Building Online Marketing Strategies for Small Businesses

Posted by MorganChessman

Building marketing strategies for small businesses is one of my favorite things. In my first marketing role, I worked in the marketing department for a small company before moving on to Distilled, where I’ve been lucky enough to continue working with small businesses that have enormous potential. Despite the various industries, locales, and personalities, one of the prevailing similarities between them is that small businesses often don’t position their company or use the web as effectively as they could. While this is partially due to the time and resource crunch small business owners feel, it’s also because, beyond building a website, they don’t know where to begin. 

It doesn’t have to be so overwhelming though. I’ll walk you through the preliminary steps I take my small business clients through.

1. Define the brand

Brand Images

A number of the small companies I’ve worked with didn’t have a brand. That’s not to say that they didn’t have a name, a website, and a logo. It’s that they didn’t stand for something. 

For example, what comes to mind when you think of Apple? Innovative and well-designed products? Exactly. So many small businesses are built from an individual wanting to … Read the rest

February 23, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Local Online Marketing Tips For Small Businesses

10 Local Online Marketing Tips For Small Businesses is a post by SEO expert Jonathan Goudy. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Small Business Digital MarketingMarketing is not easy, and if you’re a small local business with a small budget, it can be even more difficult.  However, in the “new” age of the internet – small budgets can still be effective, efficient, and profitable.  Small businesses should never count internet marketing out, even if their product isn’t sold online. The greatest mistake today that small retail business shops make is that they ignore online marketing, when most of their local audience is online. There are many other online marketing mistakes that small businesses make every day. Here are some tips on how to rise above this challenge.

Tip #1 – Always Have a Presence Online

The first great mistake that small retail businesses make is they assume that just because they’re not selling their product online, means they shouldn’t be actively online. It’s vital that people have the opportunity to learn about your business and product(s) online. The customer’s purchase decision is often times mentally made outside of … Read the rest

March 16, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

15 Small Budget Marketing Ideas

15 Small Budget Marketing Ideas is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

15-Small-Budget-Marketing-Ideas

Everyone knows that you need a successful marketing campaign to enable your business to succeed. When you are small business you don’t have an unlimited budget to spend on advertising. Every dollar needs to be spent wisely with as much value for money as possible. It is hard to know where to start and how to get the best results on your small budget.

The ability to market your business is important to its success, and we want you to succeed. It can be hard to know which way to turn, but there are answers out there for you. Some of these tips won’t cost you a cent, apart from a bit of your time, but the exposure you receive will be well worth it.

It is difficult to decide where you should spend your budget. You want any money that you spend on marketing to have a big impact, and there are some big solutions with small price tags available that won’t send your budget out the … Read the rest

October 29, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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