Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

Posted by randfish

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Which of my competitor's keyword should I target?

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we’re chatting about your competitors’ keywords and which of those competitive keywords you might want to actually target versus not.

Many folks use tools, like SEMrush and Ahrefs and KeywordSpy and Spyfu and Moz’s Keyword Explorer, which now has this feature too, where they look at: What are the keywords that my competitors rank for, that I may be interested in? This is actually a pretty smart way to do keyword research. Not the only way, but a smart way to do it. But the challenge comes in when you start looking at your competitors’ keywords and then realizing actually which of these should I go … Read the rest

November 24, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why You Shouldn’t Have a Mobile Marketing Strategy

Posted by willcritchlow

Before I start, I should address the irony of writing this post on a site that isn’t yet designed for mobile. I don’t make those decisions, nor have the insight into the development backlog. I still think this is the community to have this discussion with, so I’ll just have to put up with the irony.

This post isn’t really about responsive websites, though. I wanted to address a broader question. There are a few marketing topics that seem to make it into board rooms sooner than others. Social media was one – I’ve heard a lot of senior people ask “what’s our social strategy?” over the years and now I’m hearing “what’s our mobile marketing strategy?”. That’s why I picked mobile as my topic for our upcoming
SearchLove conference in London.

But I don’t want to give another talk on responsive design, mobile user-agent server headers and googlebot mobile. Those things have their place, but they are inherently tactics. Instead, I want to ask myself the question “what does a true mobile marketing strategy look like?”. Before I get to that, some background:

The changing mobile landscape

I’ve been closely involved in mobile since … Read the rest

September 29, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO Dos and Don’ts, or Why You Shouldn’t Link Build and What to Do Instead

SEO Dos and Don’ts, or Why You Shouldn’t Link Build and What to Do Instead is a post by SEO expert Holly Cordner. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.


Algorithm updates. Manual penalties. Unclear guidelines. Contradictory statements. If you’re just starting out in the SEO world (or even if you’ve been around a while), it can be hard to know exactly what Google approves of and what they don’t. How can you be sure that you’re getting the most bang for your SEO buck while still playing by the search giant’s rules?

This post will go over some SEO strategies that you should definitely avoid as well as some sustainable practices that you should put into place. Neither list is meant to be comprehensive—you should instead use them to consider your own marketing approach and make changes as necessary.

2007 Called. It Wants Its Link Building Strategies Back.Depositphotos_34260665_l

The short of it is this: if you’re still doing “easy” link building—anything automated, massively scalable, manipulative, or low quality—you need to stop. It’s not a matter of if you get penalized by Google, but when. That rules … Read the rest

July 8, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Your Brand Shouldn’t Fear Assigning Authorship

Posted by MarkTraphagen

Over the past two years I’ve spoken at numerous conferences and written articles beyond counting (including one here at Moz) on the subject of Google Authorship and author authority online. By far the most frequently asked questions I get on the topic are from brands fretting over whether or not to allow individuals to become brand representative authorities.

Typical forms of these questions include:

  • Wouldn’t it be better for our content to be branded with our company name/logo?
  • Will individual author authority really translate into better exposure, trust, and (bottom line) new customers for our brand?
  • What if the employee author leaves our company?

The brand-content paradox

While the issues of brand representation by individuals bleed over into many areas (such as social media, conference speeches, etc.), I’m going to focus on what I think is the “hottest” and most important area right now: brand content marketing. In other words, the issue of who or what “authors” your brand’s content.

Let me start by saying to brands, “I feel your pain.” Or perhaps more accurately, I understand your fears.

The Internet age has created an odd paradox. At the same time that brands have more … Read the rest

February 18, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why You Shouldn’t Ignore Long-Tail Clients (Small Business Owners)

Posted by David Mihm

Hopefully most of you have already read the news, but in case you haven’t, I am very excited to be a full-time member of the SEOmoz staff! The announcement came out as I was en route from Blueglass X in Tampa to BIA Kelsey’s ILM West show in Los Angeles. In fact, and I’m still trying to catch up on thanking everyone in my Twitter stream and on the original blog post.

Both conferences were excellent, but if you’ve never attended a BIA Kelsey show, it’s a completely different animal from conferences and seminars in the search industry. The conference contains very few “actionable tips that you can implement on Monday morning,” but that’s not the reason you attend. BIA Kelsey recruits executives from the major digital marketing technology and service providers to small businesses for extended 1:1 or 1:2 discussions with their analysts. By and large, these executives are surprisingly open about challenges they face, and although some sessions turn into sales pitches, the best ones give you real insight into the online marketing pain points and opportunities for small businesses across the country.

So, keeping that background in mind, I want to focus … Read the rest

December 12, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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