This is not your parents Foursquare.
Nor is this another rendition of Kick-The-Can!
This, ladies and gentlemen, is one of my favorite SoLoMo (Social Local Mobile) apps out there, and as a business it should be one of yours too! Let me ask you something…
Do you have a local business that thrives on needing new walk-in customers, and a business that values, more than life itself, repeat customers?
If you answered yes, and you better have, Foursquare is an application that you should deploy and use to help market your business immediately.
I keep hearing from business owners, looking for easy and inexpensive ways to get the word out about their business, and one of my go-to answers is always Foursquare.
They often look at me as if they have no clue as to what I am talking about, so I educate them on the value and opportunity, and in the end … Read the rest
Posted by Jayson DeMers
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
As a fan of video games, I often compare real-life scenarios to similar elements in games. These elements offer a parallel way to approach many of the same types of challenges that we face in everyday life in a fun, unique way. After all, real life challenges shouldn’t necessarily be unpleasant; if they can be stimulating and entertaining, productivity will improve, and improved productivity usually translates to higher revenue.
Growing up, the first genre of video games I fell in love with was the RTS (real-time strategy). While RTS games usually pit warring factions against each other with an assortment of units involving infantry, armored vehicles, and air and sea-borne vessels, to me, SEO is actually a lot like an RTS; it even has its own versions of those classes of units. Let’s take a deeper look at why SEO is like an RTS game and how you can leverage this idea to … Read the rest
5 Reasons Your Small Business Should Be Using Quora is a post by SEO expert Rebecca Babicz. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
If youâ€™re looking for a platform that will help broaden your online visibility, Quora is a great place to invest some time.
Quora is a Q&A community thatâ€™s highly underrated and underused in my opinion. This platform is all about building your authority on a specific topic and building relationships by answering questions with people who share similar ideas and interests.
As a small business owner, you need a well rounded inbound marketing strategy that encourages people to discover your product or service online. Quora can help you build your online reputation and guide prospects to discover you.
Thereâ€™s a conversation happening right now on Quora with or without you. Joining that conversation can only benefit you. Here are 5 reasons why your small business should be active on Quora:
1.Â Â Â Â Â Â Quora is a great inbound marketing tool
Customers inhabit different spaces online. Theyâ€™re looking for reliable information from people they can trust. The developers of Quora understand this, and thatâ€™s why theyâ€™ve … Read the rest
As an SEO specialist, I have heard some pretty outrageous andÂ far fetchedÂ things about what my family, friends and even clients actually think I do every day. People have a lot of misconceptions about what an SEO Expert does on a day to day basis. Since a lot of SEO is very technical, … Read more
Posted by Jamie
There's been a lot of talk of roles like growth hackers, marketing ninjas, and technical marketing in the past year. Regardless of whether or not you subscribe to these labels, technical skills are becoming a requirement for success in online marketing. The marketers who know SQL, can write code, leverage APIs, and perform quantitative analysis will be the most desirable and productive individuals in our industry. Those without these skills will find it increasingly difficult to find ideal career opportunities.
I've prepared this guide as an overview to the technical skills that are most helpful in online marketing and included a directory of resources to help you get there.
Growth hacker, growth cracker; the labels don't matter, but the skills do!
There's been plenty of discussion in the past year on the importance of growth hacking, who is and isn't a growth hacker, and if growth hacking is really just marketing. Although I appreciate this conversation, I think we're overlooking what's most important.
Instead of focusing on what those who do technical marketing call themselves, I'd rather we explore what it means to be technical and help each other develop those skills. Refer to … Read the rest