Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

Posted by randfish

Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what’s an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network algos, or do you go against it and continue to promote your own content? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand’s recommendations on how to balance your efforts going forward.

Should SEOs and content marketers play to the social networks "stay-on-our-site" algorithms?

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about whether SEOs and content marketers, for that matter, should play to what the social networks are developing in their visibility and engagement algorithms, or whether we should say, “No. You know what? Forget about what you guys are doing. We’re going to try and do things on social networks that benefit us.” I’ll show you what I’m … Read the rest

January 19, 2018  Tags: , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Long Should Your Meta Description Be? (2018 Edition)

Posted by Dr-Pete

Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description limit of 300 characters.

Back in spring of 2015, we reported that Google search snippets seemed to be breaking the 155-character limit, but our data suggested that these cases were fairly rare. At the end of November, RankRanger’s tools reported a sizable jump in the average search snippet length (to around 230 characters). Anecdotally, we’re seeing many long snippets in the wild, such as this 386-character one on a search for “non compete agreement”:

Search Engine Land was able to get confirmation from Google of a change in how they handle snippets, but we don’t have a lot of details. Is it time to revisit our guidelines on meta descriptions limits heading into 2018? We dug into our daily 10,000-keyword tracking data to find out…

The trouble with averages

In our 10K tracking data for December 15th, which consisted of 89,909 page-one organic … Read the rest

December 19, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

Posted by randfish

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Which of my competitor's keyword should I target?

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we’re chatting about your competitors’ keywords and which of those competitive keywords you might want to actually target versus not.

Many folks use tools, like SEMrush and Ahrefs and KeywordSpy and Spyfu and Moz’s Keyword Explorer, which now has this feature too, where they look at: What are the keywords that my competitors rank for, that I may be interested in? This is actually a pretty smart way to do keyword research. Not the only way, but a smart way to do it. But the challenge comes in when you start looking at your competitors’ keywords and then realizing actually which of these should I go … Read the rest

November 24, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

MozCon: Why You Should Attend & How to Get the Most Out of It

Posted by ronell-smith

MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself

I remember my first MozCon like it was yesterday.

It’s the place where I would hear the quote that would forever change the arc of my career.

“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”

Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).

Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.

Once settled in, I sat back and enjoyed the music as lights danced along the walls.

Who Read the rest

June 28, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Should SEOs Care About Internal Links? – Whiteboard Friday

Posted by randfish

Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday.

Should SEOs Care About Internl Links?

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about internal links and internal link structures. Now, it is not the most exciting thing in the SEO world, but it’s something that you have to get right and getting it wrong can actually cause lots of problems.

Attributes of internal links

So let’s start by talking about some of the things that are true about internal links. Internal links, when I say that phrase, what I mean is a link that exists on a website, let’s say ABC.com here, that is linking to a page on the same website, so over here, linking to another page on ABC.com. We’ll do /A and /B. This is actually … Read the rest

May 26, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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