What to Do When You Need Boring Content to Rank Well in Competitive SERPs – Whiteboard Friday
Posted by randfish
What happens when you have a page that ranks very well, but it isn't the page that pulls in the sales that you need? Often times the page that does convert very well is "boring" and subsequently ranks poorly.
In this weeks Whiteboard Friday, we are going to go over some strategies you can use to get those classically "boring" pages to rank well. Don't forget to leave your comments below. Enjoy!
Video Transcription
Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we're talking about a particularly vexing problem that plagues many folks in the inbound marketing industry, and that is the challenge of having a different sort of content that you want to rank to help you earn sales, to help you sell your product or your service, your idea, versus the content you create that performs well in the link and social sharing graph of the web, the one that everyone's tweeting about, the one that everyone's putting on Facebook and Google+, the one that everyone's linking to. This is a big frustration because the problem becomes
January 20, 2012
Tags: Boring, Competitive, Content, Friday, Need, Rank, SERPS, Well, Whiteboard
Posted in: SEO / Traffic / Marketing
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Eye-Tracking Google SERPs – 5 Tales of Pizza
Posted by Dr. Pete
A while back, we got an offer we couldn’t refuse. The good folks at Mirametrix asked if we were interested in custom eye-tracking data (which traditionally costs a small fortune) for any Google searches. Um, does Matt Cutts like cats?
Since I once worked down the hall from an eye-tracking lab, I was the obvious choice to lead this shopping spree at the nerd candy store. So, we picked 5 different Google SERPs, representing the diversity Google has created in the past couple of years, including the newly expanded site-links. This is the story of those SERPs. They’re all about pizza, because I’m from Chicago and was apparently hungry when I made the list.
The Equipment & Methodology
First, a little bit of background. Mirametrix produces affordable, portable eye-tracking systems for researchers. Our data was collected using an S2 Eye Tracker (shown to the right), which looks a little bit like an Xbox Kinect. Each SERP was shown to 8 subjects between the ages of 18 and 30 for 30 seconds. Subjects were told the search term of interest and then were allowed… Read the rest
October 5, 2011
Tags: EyeTracking, Google, Pizza, SERPS, Tales
Posted in: SEO / Traffic / Marketing
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Early Launch of SERPs Analysis Tool + June Linkscape Update
Posted by randfish
If you’re anything like me, you spend several hours each month (maybe more often) preparing elaborate worksheets of ranking analyses to help uncover why a particular site/page is outranking another and what it will take to reach top rankings. Which is why the screenshot below has me pretty excited.
That’s the first version of the new SERPs Analysis Tool, and, even in this early form, it’s a thing of beauty. There’s data on nearly every point I’d put in a worksheet comparing search results (social data and more sophisticated on-page analysis is coming soon). It’s exportable to CSV so I can put the data into Excel and make cool charts and graphs, and it automatically generates based on any keyword set in a matter of 10-90 minutes (might be a bit longer this week since it just launched). Here’s some more views:
Ever since Adam tossed out that awesome preview last month, I’ve been dying to play around with this. Now that it’s finally here, I can almost feel… Read the rest
June 8, 2011
Tags: Analysis, Early, June, Launch, Linkscape, SERPS, Tool, Update
Posted in: SEO / Traffic / Marketing
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Changing Landscape in Google’s SERPs May Indicate a Shift in Relevancy
During Pubcon last November, Matt Cutts asked in his keynote how many SEOs where focusing on the snippet found in the search results and doing Click-Through-Rate optimization. Not too many people raised their hand. Matt grinned and said something to the effect that CTR optimization might be worth looking at.
Fact: Google’s search results are what separate it from all other search engines.
Google’s goal is to continually provide better, more relevant search results to answer visitors’ questions quicker. Some of the biggest enhancements Google is making to accomplish this goal are subtle-but-important changes to their results pages. None of them are new and mind blowing, but the common thread that runs through them can indicate – and maybe predict – where SEO is going.
Changes in the SERP
Site Previews: The Site Previews feature was launched in November last year, and even though they aren’t the biggest hit in the SERPs, I think it is the most telling change that Google has made. As shown in the screenshot below, the Site Preview shows a searcher the page before clicking it. One of the features highlighted by Cutts… Read the rest
February 24, 2011
Tags: Changing, Google’s, Indicate, Landscape, Relevancy, SERPS, Shift
Posted in: SEO / Traffic / Marketing
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5 Ways To Rank Better TODAY In The Localized SERPs
Date: Tuesday, February 8
About two months ago, Google rocked the SEO world with one of their biggest “local” algorithm changes to date. From this algorithm change, it is easy to see that Google is working really hard to win the battle against map spam and also working hard to stress the importance of having a strong presence everywhere online, not just the local search arena (Google Places).
This change in the algorithm has negatively impacted many local businesses with little or no online presence except their Place Pages. Many of these businesses thrived on the search traffic driven to their Place Pages, which resulted in phone calls or foot traffic, which in turn increased sales. Today, many of them are left scrambling for a solution that will help them get their revenue from local search back to where it was a few months ago.
Don’t fret small businesses who have been… Read the rest
February 6, 2011
Tags: Better, Localized, Rank, SERPS, Today, Ways
Posted in: SEO / Traffic / Marketing
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