How I Use SEOmoz for Local Optimization Today

Posted by David Mihm

Hard to believe it’s already been two months since I’ve been a part of the SEOmoz team! We’ve made some great progress on syncing up our codebase with the SEOmoz development environment. Once that process is complete, the fun part REALLY begins, and we will start to build out additional Local functionality over the course of 2013 and beyond. I can’t wait to write Version Two of this post once we’ve got more of that functionality built.

As an SEOmoz PRO customer since the service launched in February 2007, I thought I’d give a quick little tour of how I’ve used SEOmoz’s existing tools for Local optimization in my consulting role at David Mihm, Inc. over the past six years.

Throughout the last 18 months, I’ve been helping my cousin Tracy with her small business Group Insurance PDX, which I'll use as an example for this post.

Keyword Difficulty Tool

My Goals:

  • Determine how realistic it is for an SMB site to rank
  • Assess optimization efforts to-date
  • Identify SMB competition
  • Identify large, fixed objects for “Barnacle SEO

Process:

  1. Launch the Keyword Difficulty Tool
  2. Enter the keywords you want to analyze
  3. View report for

    4. … Read the rest

January 17, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The SEOmoz YouTube Contest – Winners!

Posted by RuthBurr

Earlier this month we launched our YouTube channel. To celebrate, we announced the “One Tool or Tactic, Two Minutes” contest, challenging the SEOmoz community to create a two-minute video highlighting their favorite tool or tactic.

For those who might have missed it, here’s the original YouTube contest post.

The Videos

We were thrilled with the response we got. You guys got creative: we had everything from simple Whiteboard-Friday-style standups to screencasts of tool use to cartoons and fully produced mini-movies.

We also learned a lot about what everyone's focusing on these days. We received a ton of submissions in the Content Marketing and Social Media categories, just a few in the Email/Outreach category, and none at all in the APIs or Google Updates categories (I guess everyone’s finally tired of talking about Panda and Penguin?).

When we first launched the contest, we decided that if there were no submissions in a category, we would name more than one winner in another category so there would still be 9 winners. Even with the ability to have a “tie” in a category, we had so many great submissions that we couldn’t keep the winners to 9.

So without … Read the rest

August 21, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEOmoz PRO Member? You Now Get Followerwonk Free! (because we’ve joined forces)

Posted by randfish

Yes, you read that right. Today, I'm proud to say that the Followerwonk team is now part of SEOmoz and that a brand new version of Followerwonk has officially launched!

Followerwonk + SEOmoz PRO = Magic

If you've been in the SEO community for more than a few months, you've almost certainly heard of the remarkable tool for Twitter search, analysis and discovery called Followerwonk. We've loved and recommended their product for years and today, thanks to the merging of our companies, I'm excited to announce that Followerwonk is now included in SEOmoz PRO membership.

SEOmoz PRO Members Now Get Followerwonk Free!

If you need no more details, head over to Followerwonk.com and connect your SEOmoz account through the link shown above. You'll instantly get access to the PRO version of Wonk's featureset.

Details on the Acquisition

After our funding from Foundry earlier this year, I reached out to Peter Bray, Followerwonk's founder and CEO, to talk about a potential acquisition. Peter and his team, Marc & Galen, are awesome guys – the kind we'd want to work with even if they didn't have this amazing product. After many late night emails, a few great in-person meetings and a bunch … Read the rest

August 18, 2012  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

New Contest – Get Your Video on the New SEOmoz YouTube Channel!

Posted by RuthBurr

Howdy Mozzers!

We're excited to announce the new SEOmoz YouTube channel!  Check it out at http://www.youtube.com/moz. We'll be adding a bunch of our video content from the last couple of years, including Whiteboard Friday and our just-for-fun videos like Aaron's First Day. Going forward, you'll be able to view SEOmoz videos on the YouTube channel a few days after they debut here on the site. We'll also be doing special YouTube-only content, presentations, and contests – like this one!

The SEOmoz YouTube Contest: "1 Tool/Tactic, 2 Minutes"

A few words from Rand on the contest:

 

Here's the rundown:

Create a 2-minute video on your favorite inbound marketing tool or tactic. You've got 2 minutes to tell the SEOmoz community why this one thing is awesome and how to use it to get real marketing results. Your video can be as simple as you talking into your webcam ZeFrank-style, or as complicated and special-effects-y as you care to make it, but it can't be longer than 2 minutes! … Read the rest

July 31, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

#MozCation 2012 – Nominate Your City For an SEOmoz Meetup!

Posted by jennita

Hello again friends! It's been a while since our last MozCation conversation. I'm sure you thought we'd forgotten about it, but not to worry, it's time again for another round of MozCation meetups!

 

MozCation

Last year when we introduced MozCation, we never imagined we'd end up traveling all around the world to meet fellow mozzers. We had an amazing time meeting the community and learning about inbound marketing and getting to know some new cities and countries. We've been planning some fun new projects and have been a bit heads down so far this year. But we're finally ready to get our MozCation on!

But what exactly is a MozCation you ask? It's a meetup in your city with several MozStaff and a few hundred (or 20) of your local marketers. The events are free and we usually have 3-4 speakers including some local experts. There will be drinks, food, networking and lots to learn! But before we can make it happen, you need to tell us why we should pick your city. Take a peek at the nominations from last year to get an idea of what we're looking for.

But here's the thing, obviously … Read the rest

July 12, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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