SEO.com Online Content Collective, July 21, 2014

SEO.com Online Content Collective, July 21, 2014 is a post by SEO expert Megan Fludd. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

marketing

In the SEO industry, we all are here primarily to drive traffic to our clients’ websites. Like us here at SEO.com, you may also be offering a comprehensive marketing experience, maximizing the overall benefits of SEO for your clients. However, marketing and optimization can sometimes only be half the battle when it comes to generating business for clients.

This week, we’ll address some articles we’ve come across that share some key things we can do to keep the traffic coming. These are things that anyone with their own website can do to go beyond marketing tactics and SEO strategy to help boost sales.

Knowing What Users Experience is Key

Everything a visitor sees on a website – what they read, calls to action, menus, links, etc. – they all matter to a user and all play a role in what someone will do once they get to a website.

After visiting the insightful blog over at MOZ, we learned that when hoping to improve the … Read the rest

July 23, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO.com Online Content Collective, July 14, 2014 – SEO

SEO.com Online Content Collective, July 14, 2014 – SEO is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

SEO

There have been a lot of things happening in the last week on the SEO front. Between Google making some fairly significant changes to how they display authorship snippets in its results pages and some interesting studies on the impact search engine optimization really has on your traffic. We also take a look at a great article on how to balance your time between more conventional SEO processes and content marketing.

Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

What does “Direct” traffic really mean, anyway? It’s often just a repository for the traffic that is, for one reason or another, hard to classify. Over the years, there have been a lot of things that have changed the way many analytics programs report this traffic. Everything from Google’s shift to encrypted search to browsers simply not reporting where a user came from can change how direct traffic is reported.

It turns out, though, that a huge portion of this … Read the rest

July 14, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO.Com Online Content Collective, June 23, 2014

SEO.Com Online Content Collective, June 23, 2014 is a post by SEO expert Jon Baty. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

social-media

Well, it’s official: Hell has finally frozen over OR Andy has decided to give me another shot at coming up with this week’s Online Content Collective for the SEO.com blog. I’m going to guess it’s both a little of column A and a bit of column B because I hear that when it’s summer here, it’s winter in Hell. WINTER IS COMING.

With that plug for the fabulous skiing in Hell out of the way, let’s get down to the business of the OCC. I tend to gravitate more towards the social side of things and frankly, I’m fascinated with the continuous outpouring of marketing trends moving towards social media. If you are any type of consumer, then social media has become a regular “habit” of your daily life. If it’s not checking your Facebook or Twitter profiles, then it’s posting your recent vacation pictures on Instagram. So, how do companies take advantage of these social outlets to create a stronger presence online and … Read the rest

June 23, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO.com Online Content Collective – February 18, 2014

SEO.com Online Content Collective – February 18, 2014 is a post by SEO expert Joe Amadon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

ppc (1)

In this week’s installment of the Online Content Collective, we are sharing recent posts centered on creating a community without content, PPC campaign analysis, and social media reporting.

Building a Community without Content

Mack Fogelson answers the questions of whether it’s possible for a company to have a community without having content with an emphatic “No, but…” on the Mack Web Solutions blog. While sharing the content of others is valuable and important, if you aren’t adding your own voice and solutions, you’ll suffer significantly in the all important engagement factor within your community. The “but” however, is that sharing the work of others can be a good bridge while you develop your own valuable content.

PPC Account Audit Guide

PPC account management is all about analyzing past performance and adjusting properly. Nicholas Viggiano shares steps to perform solid account audits on the SEER Interactive blog. While everyone has their own way of auditing accounts, this four step guide makes things simple and quick, … Read the rest

February 20, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO.com Online Content Collective – February 3, 2014

SEO.com Online Content Collective – February 3, 2014 is a post by SEO expert Shemmah Al-Darweesh. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Content Collective Marketing

Current Social Media Trends

If you are not popular then you can look forward to dying at a young age with a wail-inducing bank account. Well your business will anyway, you can continue to live your hermit-like existence if you please.

Business success is much like winning a popularity contest or at least achieving the status of one of the nominees. You need the approval and engagement of the masses, which is why you will have to dust off and proudly display the wings of your social butterfly. If you don’t know how to best manage the social media accounts for your business getting those 23 likes can feel like begging for change in the Wal-Mart diaper aisle. Check out this week’s content collective to learn more about the social media trends of 2014.

Social Media and the Super Bowl

Have you tweeted #Esurancesave30 yet? If not don’t fret about it, one of the millions of other tweeters tweeters will have one less person … Read the rest

February 5, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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