Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

Posted by rMaynes1

The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain.

Sound familiar?

Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic (and therefore customers, sales, and revenue) won’t be easy, but these steps can increase the chances of your program being taken seriously, and getting the budget needed to make it a success.

Before you start: Put yourself in the shoes of the C-Suite and be ready to answer their questions.

While it’s no doubt frustrating that your executives don’t understand the importance of SEO, put yourself in their shoes and consider what is important to them. Have solid answers ready to questions.

CEOs are decision-makers, not problem-solvers. They are going to ask:

  • Why should we invest in SEO vs. [insert another strategy here]?
  • Is this going
  • Read the rest

January 9, 2018  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why I Stopped Selling SEO Services and You Should, Too

Posted by ryanwashere

In my 28 years on this planet, I’ve come to accept two things as fact:

  1. The sun rises every morning.
  2. Marketers screw everything up.

Because of fact No. 2, I had to stop selling SEO.

Why? Here’s an interaction I used to have five times a day.

*Phone rings*

Me: “This is Ryan Stewart with WEBRIS. How can I help you?”

Caller: “I’m looking for SEO for [domain.com]. I want to rank for [keyword terms x, y, and z]. Can you guys handle that?”

Me:

Screen Shot 2015-08-25 at 11.42.47 AM

I’m over it.

I’m tired of explaining to people SEO doesn’t work that way anymore. And I need the rest of you to get on board with me, because we’re driving ourselves out of business.

I mean, come on people. Look around. We need to stop trying to jam websites where they don’t belong. The SERPs have changed.

Google shows search results based on what’s best for the … Read the rest

October 7, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Selling with Integrity: SEO.com Sponsors BYU Marriott School’s Sales Idol Finals

What happens when you gather 12 nervous students, a panel of judges, a customer with high expectations, and a room full of spectators? You get the final round of the Marriott School Sales Idol competition, held at the campus of Brigham Young University in Provo, Utah. Students in the Strategic Account Management class at the Marriott School of Management gathered on Thursday to put their knowledge and skills to the test, and met with a real customer to submit a proposal for services.

Each year the students are taught sales techniques in a curriculum based on the training program of Griffin Hill. This Utah-based company brings employees through a sales and customer service coaching program which focuses on integrity, and that’s exactly what sets this Strategic Account Management class apart from other classes in the same field.

“While this course is grounded in knowledge and sciences of human performance, psychology and marketing we are not satisfied in having students memorize and regurgitate theory.  Instead this course takes the student on a transformative journey where they apply the principles, processes, and skills of professional selling and account management through rigorous role-plays and case studies,”says Dr. Sterling Bone, a marketing professor … Read the rest

April 7, 2012  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Ways to Gain Twitter Followers Without Selling Out

Followers“Whoever dies with the most toys wins.”

Let me preface this blog post by referencing this cliche, and proposing my theory that it’s not about how many followers you have on Twitter.  It’s about relevant followers, and ultimately clicks that can turn into leads!  Try thinking of Twitter, or any social network, as a trade show.  People can wander around all day, but what the merchants are really hoping for is a sale.  If the vendors’ products are eye catching, those products are more likely to stop someone in their tracks.  If they meet the person’s needs, they’re more likely to make a sale.

So, you just signed up for a Twitter account.  What’s next?  You could probably start following as many people as you can, but there’s a better way to acquire followers.  The first thing you should do is get your profile page set up and ready for that first follower.  Your profile picture should be a square version of your company logo, or even a professional headshot.  Your bio needs to be a maximum of 160 characters (like your tweets), but should contain some keywords and a clear call to action.  This is important from a … Read the rest

May 4, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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