The Best Kept Secret in the SEOmoz Toolset

Posted by randfish

I’m embarrassed to say that sometimes, I really don’t do a good job of putting SEOmoz’s best foot forward. Case-in-point: this past week, our SERPs Analysis Tool, one of the most requested, most exciting and most useful projects we’ve ever crafted had a new release that now includes social data in the report. Thomas and Evan, two remarkable engineers at Moz, have done some kickass work to make sure this product can scale, handle high load requests and (usually) returns with a full report in under 24 hours (it’s been returning in less than 30 minutes for me!).

At the fundamental level, every SEO has been in this situation:

Why Do These Sites Rank Here?

In trying to understand Google’s ranking algorithm for a specific query, we often create hacked-together Excel spreadsheets of data from numerous sources in an attempt to identify a pattern, and hopefully, find the answer to the next question – "How Can I Get My Site Ranking Here?"

The SERPs Analysis Tool saves hours of time, and pulls metrics that would be incredibly hard to collect in one place. It makes… Read the rest

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July 16, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

LDA – Is On-Page Optimization the SEO Secret?

Posted by Dana Lookadoo

How do I recap the SEOmoz PRO Seminar session on Uncovering a Hidden Technique for SEO? The title is so attractive that it produces Pavlonian symptoms as we salivate at the thought of uncovering a hidden SEO treasure. Ben Hendrickson of SEOmoz presented a model which appears to show how Google may assigning relevance to keyword terms based on context – topical relevance.

Is Latent Dirichlet Allocation (LDA) that hidden jackpot?

1st – LDA is not new nor something SEOmoz invented. The Information Retrieval model has been around for 7 or 8 years, and IR geeks have talked about it before. There are a number of resources, as well as nay saying, about LDA and Google’s possible use of it.

2nd – What is newRead the rest

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September 4, 2010  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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