Growing Sales Without a Sales Team: The Power of Distribution

Posted by AndrewDumont

Early on, we made the decision not to grow a sales team at Moz. We’re not anti-sales, per se, it’s just that it does’t fit our culture. We believe in practicing what we preach—inbound marketing—not interruption selling.

Consequently, that provides a bit of a problem for a B2B SaaS business like Moz. Growing through traditional inbound channels is immensely powerful, but at a certain scale, maintaining linearity in growth through content, social media, and search becomes difficult. Working with the role of Business Development at Moz, it’s my job to find those channels that will introduce growth at scale in a predictive way.

Which brings me to distribution.

Just over two years ago when I started at Moz, we began to ponder a simple question: If we offered an extended free trial on Moz (45, 60, 90, or 120 days) to select partners, could it move the needle on growth?

Before we’d be able to answer that question, however, we needed a few assets. The first was what we call a “partner page” internally—a lander that factors in a coupon code at check-out and offers a soft entry point from a third-party site. An example of … Read the rest

October 19, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Your New Sales Cycle: Optimizing for the Ultimate Moment of Truth

Posted by briansolis

Search is a natural step in the discovery process. In a web-based world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking.

Search is only part of the story now.

The experiences that people have, and in turn share, have created a powerful collective repository that is indexed and tapped every minute of every day—mostly outside of Google.

The importance of search engine marketing is fundamental to the discovery process. And, this is a world that still thrives today even though popular conversations among businesses and marketers center on social and mobile media as the “next big thing.” There’s notable truth in the hype surrounding social and mobile of course. With over one billion users, for example, many tout Facebook as its own Internet. And with Graph Search now available, a new era of interest and relationship-based content optimization will become a reality for the majority of its users.
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October 1, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Custom Segments to Increase Sales

Posted by CraigBradford

One of the things that I like most about Google Analytics is that it can be as simple or as complex as you like. Out of the box it’s very easy to use. Without much experience, you can quickly see the basics, like the amount of traffic you receive as well as the medium and source of traffic. But: We have a problem. The problem is that that’s where most people stop. Too many people are making bad decisions by looking at Google Analytics data from a 30,000-foot view. With a little more work you can reveal some quick insights that could reveal easy CRO wins. To demonstrate how, I’ll cover a couple of advanced segments that I like to use and explain how to set each of them up using custom variables, event tracking, and filters. Advanced segments are a huge area; you can make almost unlimited variations, so I’ve just picked a few that will hopefully inspire you to create some advanced segments of your own (I’d love to hear about them in the comments).

Attribution

Before doing anything, it’s important to have a data set that you can trust, and that starts with … Read the rest

August 12, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Conquering Pinterest: 10 Ways To Drive Traffic And Increase Sales Through Smart Pinning

Conquering Pinterest: 10 Ways To Drive Traffic And Increase Sales Through Smart Pinning is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

It can be quite a battle to grow your business, with different marketing initiatives pulling you in multiple directions. From paid advertising, SEO and email marketing, to social media and local events, there’s always something to consider. To keep your business heading in the right direction, there are ways to stay ahead … Read more

Conquering Pinterest: 10 Ways To Drive Traffic And Increase Sales Through Smart Pinning is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.


SEO.comRead the rest

January 8, 2013  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Selling with Integrity: SEO.com Sponsors BYU Marriott School’s Sales Idol Finals

What happens when you gather 12 nervous students, a panel of judges, a customer with high expectations, and a room full of spectators? You get the final round of the Marriott School Sales Idol competition, held at the campus of Brigham Young University in Provo, Utah. Students in the Strategic Account Management class at the Marriott School of Management gathered on Thursday to put their knowledge and skills to the test, and met with a real customer to submit a proposal for services.

Each year the students are taught sales techniques in a curriculum based on the training program of Griffin Hill. This Utah-based company brings employees through a sales and customer service coaching program which focuses on integrity, and that’s exactly what sets this Strategic Account Management class apart from other classes in the same field.

“While this course is grounded in knowledge and sciences of human performance, psychology and marketing we are not satisfied in having students memorize and regurgitate theory.  Instead this course takes the student on a transformative journey where they apply the principles, processes, and skills of professional selling and account management through rigorous role-plays and case studies,”says Dr. Sterling Bone, a marketing professor … Read the rest

April 7, 2012  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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