Not Your Dad’s Keyword Tool: Advanced Keyword Research Use Cases

Posted by rjonesx.

Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn’t important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren’t limited to the standard process of “keyword in, keywords out.” In this post, I hope to show how a keyword tool like Keyword Explorer can be used to accomplish far more than page-level keyword targeting, bringing keyword research out of the realm of mere keyword selection.

Know thyself: What can my site rank for?

The Greek philosopher Plato explained in Phaedrus that it would be silly to investigate things external to him without first knowing the truth about himself. This aphorism is especially true when we consider problems in keyword research where the results returned are only meaningful in the context of our own site. A keyword difficulty score of 60 is meaningless without knowing your current state … Read the rest

May 8, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Your Daily SEO Fix: The Keyword Research Edition

Posted by FeliciaCrawford

Back in 2015, we had an epiphany. Every day, via every channel, you — our readers, subscribers, community members, and social followers — would ask us really good questions. (You’re an incredibly intelligent, friendly, inquisitive bunch, you know that? It’s humbling.) A lot of those questions were about how to accomplish your SEO goals, and it got us thinking.

Moz is an educational resource, it’s true, but we also offer a suite of tools (both free and paid) that can help you achieve those goals. Why not provide a space for those two things to converge? And thus, the idea of the Daily SEO Fix was born: quick 1–3 minute videos shared throughout the week that feature Mozzers describing how to solve problems using the tools we know best.

It’s two years later now, and both our tools and our industry have evolved. Time to revisit this idea, no?

Today’s series of Daily SEO Fixes feature our keyword research tool, Keyword Explorer. Perhaps you’ve heard us mention it a couple times — we sure like it, and we think it could help you, too. And you don’t have to be a subscriber to check this … Read the rest

March 9, 2017  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Infinite ‘People Also Ask’ Boxes: Research and SEO Opportunities

Posted by BritneyMuller

A glimpse into Google’s machine learning?

You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search… maybe you’re interested in exploring these too? Kick off your shoes, stay a while!”

However, few people have come across infinite PAAs. These occur when you expand a PAA question box to see 2 or 3 other related questions appear at the bottom. These infinite PAA lists can continue into the hundreds, and I’ve been lucky enough to come across 75+ of these gems!

So, grab a coffee and buckle up! I’d like to take you on a journey of my infinite PAA research, discoveries, machine learning hypothesis, and how you can find PAA opportunities.

Why PAAs should matter to you

PAAs have seen a 1,723% growth in SERPs since 7/31/15 via Mozcast! ← Tweet this stat!

Compare that to featured snippets, which have seen only a 328% growth since that timeframe.

Research has also shown that a single PAA can show up in 21 unique SERPs! How ’bout dem apples?! PAA opportunities can … Read the rest

March 6, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Tactical Keyword Research in a RankBrain World

Posted by Dr-Pete

Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?

This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seemed like a gimmick, but in hindsight it was a signal that Google was taking natural language search seriously. Just a few months later the Hummingbird update rewrote Google’s core engine, and much of that rewrite was dedicated to dealing with natural language searches.

Why should you care about voice? For most sites, voice is still a relatively small percentage of searches, and you’ve got other priorities. Here’s the problem, illustrated by the most simplistic Google algorithm diagram I’ve ever created…

If there were two algorithms – one for text search and one for voice search – then, yes, maybe you could drag your feet. The reality, though, is that both text and voice search are powered by the same core algorithm. Every single change Google has made to adapt … Read the rest

December 6, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 New Upgrades Make the Web’s Best Keyword Research Tool Even Better

Posted by randfish

If you know me, you know I’m hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. others used to be to give a rundown of the things I like about the competition and why they’re great, then look down at ground, shuffle my feet in embarrassment, and say “and Moz also has a good tool for that.”

But Keyword Explorer (and the progress Moz Pro & Local have made this year) brings out a different behavior in me. I’m still a little embarrassed to admit it, but admit it I must. KW Explorer is the best keyword research tool in the market, period*.

But we are never satisfied, so today, it’s getting even better with the addition of some killer new functionality.

#1: Rank checking inside KW Explorer lists

First on the list is the ability to easily see whether a given domain (or URL) already ranks on page 1 for any of the keywords on a list. Just enter a domain or page, hit “check rankings,” and the Rank column will fill in with your data.

Why is this crucial?

Because many of us who … Read the rest

October 12, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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