8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation

Posted by ronell-smith

Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.

Sounds fairly straightforward, right?

Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat.

“That makes no sense to me,” he said, pushing his chin forward and tilting his head, as if waiting for me to admit that I was pulling his leg. “You mean, there’s all this stuff [an SEO] does on my site? And there is stuff that we — me, my team and [the SEO] — should be doing off our site as well? That’s like telling me, ‘It’s not enough that you live and pay for a nice house in a gated community. You also need to guard the gate to the community and pick up trash along the road leading up to your driveway.’”

His example could not have been more apt.

“Not … Read the rest

May 11, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Twitter’s Bad SEO Affects your Brand Reputation Management

Posted by zen2seo

I'll start with a simple question: have you ever thought that linking to your Twitter profile can be very difficult? Probably your answer is "not really!", and in this case maybe you could find what I'm going to show you useful.

But let's start from the beginning…

A while ago I was re-reading a post by Kristi Hines on SEOgadget about using your Twitter profile for your link building: I had bookmarked it since it contained good and immediate tips to build links just having a Twitter Profile, but in all this months I had forgotten to put them into practice. However, working on it, I also thought that while building links to your website, with those resources you indirectly build links to your Twitter Profile, so you would aspect an important impact on your personal branding management too, particularly for you name/nickname SERP. Is it so? Yes, in most cases … Read the rest

July 5, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  One Comment

How to Start Reputation Management BEFORE You Have Problems

online reputation managementWe get a lot of requests at SEO.com for reputation management services. Truth be told, they aren’t the most fun projects in the world, and often times it takes a few years to really clean up any negative results and keep them away from the first page.

I am a huge believer in starting a reputation management campaign in the initial phases of launching your business, or even launching a simple website selling an affiliate product.

The purpose behind this strategy is twofold: One, it provides you an opportunity to fill the search engine results pages with relevant content about your business, your website, or even your executives, before anyone else can come in and dirty them up. Second, it allows you to take that content and strengthen it via backlinks and other methods so that if you do screw up or have a disgruntled customer posting negative online content, yours is aged, more authoritative, and is harder to outrank.

So, this sounds good right? Sure it does!

But how do you get started?


You need to identify certain properties you would like showing up in the search engine results pages (SERPs) for the names you want to … Read the rest

March 5, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Our Online Reputation Management Playbook

Posted by brianspatterson

We recently completed an interesting reputation management project and I thought it’d be helpful to post our strategy and results to the SEOmoz community. My hope is that you’ll read this and get some ideas, or even better, you’ll point out some areas that we overlooked or things we can do to improve our approach.

The Client’s Problem

Our client approached us with a problem that we are now seeing fairly often for many companies. As you began to type our client’s brand name into Google Search, Google Suggest displayed our client’s brand name + the word ‘scam’ as the second option, directly below their brand name. Talk about damaging your reputation!

We signed a confidentiality agreement, so I can’t say specifically who the client is, but below is a screenshot from another large company, Direct Buy, whom we found experiencing a very similar issue.

scam serp image


Our client believed they were losing a lot … Read the rest

January 7, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

After Cancellation Notice, Offshore SEO Company Threatens Negative Reputation Management Campaign

A company received a smear campaign threat from its outsourced SEO firm because the firm knows Google’s algorithm improperly ranks negative results, which Google claims helps to show an impartial view of the Web.

Reference this e-mail and tell me if you’d rather hire offshore to save a few dollars or go with a reputable SEO company that can provide you with skilled SEO link builders and an on-going professional relationship.

This is in response to a request to cancel services for a month-to-month service offering:

negative online reputation campaign

Click to Enlarge

The legal nature of these tactics is questionable in the United States, but hiring an offshore firm doesn’t provide you the same protection from a “Negative Reputation Campaign.”

It’s unbelievable that an SEO company would put its own reputation on the line with such an e-mail because a client has decided to go with another SEO firm. I’ve seen these tactics for more than a decade in both Web design/development and SEO, and its extremely unfortunate.

A couple weeks ago, Google tweaked their algorithm to penalize DecorMyEyes.com after the NY Times published an article discussing their alleged fraudulent business practices that resulted in supposed increased Google rankings.

Bottom line: … Read the rest

December 17, 2010  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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