SEO Rankings Drop: A Step-by-Step Guide to Recovery

Posted by KristinaKledzik

A few weeks ago, rankings for pages on a key section of my site dropped an average of a full position in one day. I’ve been an SEO for 7 years now, but I still ran around like a chicken with my head cut off, panicked that I wouldn’t be able to figure out my mistake. There are so many things that could’ve gone wrong: Did I or my team unintentionally mess with internal link equity? Did we lose links? Did one of Google’s now-constant algorithm updates screw me over?

Since the drop happened to a group of pages, I made the assumption it had to do with our site or page structure (it didn’t). I wasted a good day focused on technical SEO. Once I realized my error, I decided to put together a guide to make sure that next time, I’ll do my research effectively. And you, my friends, will reap the rewards.

First, make sure there’s actually a rankings change

Okay, I have to start with this: before you go down this rabbit hole of rankings changes, make sure there was actually a rankings change. Your rankings tracker may not have localized properly, … Read the rest

March 8, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Case Study: One Site’s Recovery from an Ugly SEO Mess

Posted by AlanBleiweiss

This past March, I was contacted by a prospective client:

My site has been up since 2004. I had good traffic growth up to 2012 (doubling each year to around a million page views a month), then suffered a 40% drop in mid Feb 2012. I’ve been working on everything that I can think of since, but the traffic has never recovered.

Since my primary business is performing strategic site audits, this is something I hear often. Site appears to be doing quite well, then gets slammed. Site owner struggles for years to fix it, but repeatedly comes up empty.

It can be devastating when that happens. And now more than ever, site owners need real solutions to serious problems.

SEO Traffic Loss

As this chart shows, when separating out the “expected” roller coaster effect, Google organic traffic took a nose-dive in early February of 2012.

First step: check and correlate with known updates

When this happens, the first thing I do is jump to Moz’s
Google Algorithm Change History charts to see if I can pinpoint a known Google update that correlates to a drop.

Except in this case, there was no direct “same day” update listed.

A … Read the rest

January 7, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Panda Pummels Press Release Websites: The Road to Recovery

Posted by russvirante

Many of us in the search industry were caught off guard by the release of Panda 4.0. It had become common knowledge that Panda was essentially “baked into” the algorithm now several times a month, so a pronounced refresh was a surprise. While the impact seemed reduced given that it coincided with other releases including a
payday loans update and a potential manual penalty on Ebay, there were notable victims of the Panda 4.0 update which included major press release sites. Both Search Engine Land and Seer Interactive independently verified a profound traffic loss on major press release sites following the Panda 4.0 update. While we can’t be certain that Google did not, perhaps, roll out a handful of simultaneous manual actions or perhaps these sites were impacted by the payday loans algo update, Panda remains the inference to the best explanation for their traffic losses.


So, what happened?
Can we tease out … Read the rest

July 3, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Accidental Noindexation Recovery Strategy and Results

Posted by chadburgess

"I know before the cards are even turned over…" – Mike McDermott, Rounders

When Mike McD was called by Teddy KGB in a huge No-Limit Hold’em poker pot, he didn’t have to see his opponents hand to know that KGB had two aces, the only hand in the deck that could beat his nines full of aces (if you have seen Rounders, feel free to skip over the video below, if not, you probably should get on that). This was the same feeling I had when we got "SERP a DERPd" via accidental noindexation of 9,000 of our most important pages….

 

Contents:

  1. What happens when pages are accidentally noindexed
  2. Tactics for getting pages into the Google index quickly
  3. How noindex impacts SERP rankings

(note that I am focusing on Google in this post) 

Background:

I am an in-house SEO and customer acquisition marketer at SeatGeek.com, a NYC tech startup. Our site is … Read the rest

September 28, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  One Comment



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