12 Common Reasons Reconsideration Requests Fail

Posted by Modestos

There are several reasons a reconsideration request might fail. But some of the most common mistakes site owners and inexperienced SEOs make when trying to lift a link-related Google penalty are entirely avoidable. 

Here’s a list of the top 12 most common mistakes made when submitting reconsideration requests, and how you can prevent them.

1. Insufficient link data

This is one of the most common reasons why reconsideration requests fail. This mistake is readily evident each time a reconsideration request gets rejected and the example URLs provided by Google are unknown to the webmaster. Relying only on Webmaster Tools data isn’t enough, as Google has repeatedly said. You need to combine data from as many different sources as possible. 

A good starting point is to collate backlink data, at the very least:

  • Google Webmaster Tools (both latest and sample links)
  • Bing Webmaster Tools
  • Majestic SEO (Fresh Index)
  • Ahrefs
  • Open Site Explorer

If you use any toxic link-detection services (e.g., Linkrisk and Link Detox), … Read the rest

January 8, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why You Should Attend LocalUp: 5 Reasons to Help You Make Your Case

Posted by David-Mihm

Hopefully most of you already saw the announcement of our one-day conference coming in February: LocalUp Advanced. If not, here are the details:

LocalUp Advanced
Presented by Local U and Moz
Saturday, February 7, 2015
The MozPlex, Seattle, WA

9 for Local U and Moz subscribers
9 general admission
Tickets available here

With so many great conferences on the calendar for the first part of 2015, I’m sure many of you are deciding which ones are going to be most worth your time and budget to attend. In my best Jerry Maguire, “help me help you” make the case to include LocalUp in your conference itinerary to your boss or finance team.

Reason 1: Local U’s Track Record

In 2014, Local U hosted three events geared towards professional marketers (in addition to a half-dozen events aimed at beginners and typical small businesses).

100% of 2014 attendees who responded to the survey question “Do you feel like you received good value from the event?” said “Yes” following these events.

This kind of feedback is one of the reasons I wanted to make sure Local U was integral in Moz’s first Local-focused event. While it’s true LocalUp … Read the rest

December 1, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

7 Reasons to Remove "Link Building" from Our Vocabulary

Posted by Carson-Ward

Double disclaimer: This really is my own opinion, and may not be the official position of either Moz or Distilled.

“We’ve only built high-quality links.”

I see variations on this theme often; sadly, I see it most commonly in laments composed by those affected by Google’s Penguin update. After years of consulting, dozens of penalty-related questions in Moz’s Q&A, and careful consideration, I am convinced that the idea of “building links” has been heartbreakingly detrimental to our industry and many site owners. I will argue that everyone — marketers and SEOs included — would be better off if we stopped talking about building links altogether.

It may seem insane to many in the industry to speak of discarding “link building” as an action, goal, or job description. I certainly understand the objections, but I only ask that you consider the whole of my argument before coming to a conclusion.

1. Link building isn’t a process or goal

Our goal is almost always direct or indirect profitability. Where organic search marketing is concerned, profitability comes from qualified traffic, and qualified traffic comes largely from favorable search engine positions. Favorable search results are achieved to a … Read the rest

July 15, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  One Comment

5 Reasons Your Small Business Should Be Using Quora

5 Reasons Your Small Business Should Be Using Quora.fw

5 Reasons Your Small Business Should Be Using Quora is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

If you’re looking for a platform that will help broaden your online visibility, Quora is a great place to invest some time.

Quora is a Q&A community that’s highly underrated and underused in my opinion. This platform is all about building your authority on a specific topic and building relationships by answering questions with people who share similar ideas and interests.

As a small business owner, you need a well rounded inbound marketing strategy that encourages people to discover your product or service online. Quora can help you build your online reputation and guide prospects to discover you.

There’s a conversation happening right now on Quora with or without you. Joining that conversation can only benefit you. Here are 5 reasons why your small business should be active on Quora:

1.       Quora is a great inbound marketing tool

Customers inhabit different spaces online. They’re looking for reliable information from people they can trust. The developers of Quora understand this, and that’s why they’ve … Read the rest

March 27, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 Reasons To Get Your In-House Experts Blogging Right Now

3 Reasons To Get Your In-House Experts Blogging Right Now is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

At SEO.com, our Holy Grail of content marketing is to get our clients to actually start blogging. See, it’s our clients who are the true experts on their industry, and the content they write themselves is often the most relevant and likely to attract readers, who then convert to customers. But our … Read more

3 Reasons To Get Your In-House Experts Blogging Right Now is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

SEO.comRead the rest

December 12, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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