What’s Really Included in An SEO’s Job – Whiteboard Friday

Posted by randfish

The world as we know it is getting bigger. On top of that, Google is continuously changing, changing, changing…

With all of these changes, what's really to be expected from an SEO? What should you consider part of your day-to-day job? In this week's Whiteboard Friday, Rand digs into the ever-changing duties of an SEO in today's fast-paced, volatile world. Enjoy!

Video Transcription

"Howdy SEOmoz fans, and welcome to this edition of Whiteboard Friday. This week, as you can see, I am doing Movember. Hence, I've got my sideburns separated from my chops and no chin on my beard and all these kinds of things. I took the technical rules of Movember and tried to play them out. Hopefully, I think our team is going to raise something like ,000 here at Moz for Movember, so I'm excited about that. Justin Vanning has been leading the effort from our marketing team. It's very cool stuff.

This week I want to talk a little bit

… Read the rest

November 30, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Yes, You Really Can Build Links With Twitter – Whiteboard Friday

Posted by caseyhen

Since Rand discussed a scammy link building tactics last week, he decided to tackle a good method that anyone can do. This week Rand has 8 tips on how you can build links using Twitter, yes Twitter! Rand discusses what methods he sees generating links and how you can use them. We’d also love to hear how you are using Twitter to generate links and what you see the future of linking building on Twitter will be.

 

Video Transcription

Howdy SEOmoz fans! Welcome to another edition of Whiteboard Friday. This week I am super excited. We’re going to be talking about something that a lot of have a big problem with and that is, how do I actually build real, substantive, long-lasting, valuable links for SEO to my website using Twitter?

People are like, "Oh, you know, Twitter is a great way to do SEO, great way to build connections." I hear all these people on the sidelines like, "Yeah, really, I kind of like my article spinning robot, thank you very much. That works for me." To this I am like, if

… Read the rest

September 3, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Easy Ways to Confirm an Ad Agency Really Knows SEO

confused by creativity

The Truth

The truth of the matter is that most ad agencies only added SEO as a service because they were forced to by their demanding clientele. Most traditional agencies are not equipped with the tools and experience to successfully implement a good SEO campaign. Digital marketing, whether it be SEO, PPC, CRO or Social Media is quite different than traditional marketing, and though your agency might be great at the print work and media buying, they don’t have the ability to take on the Web.

These days SEO is becoming as much a catch phrase as it is a vital online marketing strategy. Today, without even fully understanding what it is, companies are demanding an SEO campaign from their traditional ad agencies, even if the agency isn’t prepared.

So before you sign on with your traditional ad agency for SEO, here is a quick checklist to see if they know their SEO. The easiest way to do that is to see if they are doing SEO for themselves. Because if they claim SEO is important for you, then shouldn’t it be important for them?

1) Page Titles

Take a look at the page titles of the … Read the rest

August 11, 2010  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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