Our Readership: Results of the 2017 Moz Blog Reader Survey

Posted by Trevor-Klein

This blog is for all of you. In a notoriously opaque and confusing industry that’s prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve.

About a month ago, we asked you all to take a reader survey, and nearly 600 of you generously gave your time. The results, summarized in this post, were immensely helpful, and were a reminder of how lucky we are to have such a thoughtful community of readers.

I’ve offered as much data as I can, and when possible, I’ve also trended responses against the same questions from our 2015 and 2013 surveys, so you can get a sense for how things have changed. There’s a lot here, so buckle up. =)


Who our readers are

To put all of this great feedback into context, it helps to know a bit about who the people in our audience actually are. Sure, we can … Read the rest

December 6, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Tactics to Improve Blog Readership – Whiteboard Friday

Posted by randfish

If you’re looking to increase traffic to your blog, there are many tactics that can significantly boost your progress. In today’s Whiteboard Friday, Rand lays a roadmap for the journey, offering 10 of the best tactics for you to keep in mind along the way.

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy, Moz fans and welcome to another edition of Whiteboard Friday. This week, we’re answering the question, “How can I improve the readership and reach, the interactions, sharing, and of course, the links which will all help me get rankings and traffic to my blog?” So a lot of people start investing in blogging, and I actually think a blog is a wonderful thing to invest in, assuming you meet the criteria for what you’re trying to achieve with a blog as opposed to separate content sections. And that means having, you know, a person at least, and potentially, a team of two, three, four people who can contribute content on a regular basis and who have an affinity for and stylistic you know ability to contribute at a very high level because it is tough to blog.

So you

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May 9, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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