Our Readership: Results of the 2017 Moz Blog Reader Survey

Posted by Trevor-Klein

This blog is for all of you. In a notoriously opaque and confusing industry that’s prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve.

About a month ago, we asked you all to take a reader survey, and nearly 600 of you generously gave your time. The results, summarized in this post, were immensely helpful, and were a reminder of how lucky we are to have such a thoughtful community of readers.

I’ve offered as much data as I can, and when possible, I’ve also trended responses against the same questions from our 2015 and 2013 surveys, so you can get a sense for how things have changed. There’s a lot here, so buckle up. =)


Who our readers are

To put all of this great feedback into context, it helps to know a bit about who the people in our audience actually are. Sure, we can … Read the rest

December 6, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Help Us Improve: The 2017 Moz Blog Reader Survey Is Here

Posted by Trevor-Klein

It’s been a couple of years since we last asked you all about what you enjoy most (and least) about the Moz Blog, and to say our company and our industry had changed in those couple of years would be an enormous understatement.

We saw SERPs continue to add new features and far more featured snippets, as well as shifting massively toward HTTPS results.

Here at Moz, we launched Keyword Explorer, rebuilt our Site Crawl, and made a strategic shift to refocus on our core strength of SEO. We added features to Moz Local, too, emphasizing the importance of local SEO to all businesses with a physical presence.

You get the idea.

With so much having changed, we wanted to be sure we’re still living up to the high standards we set for this blog, and that we’re still providing as valuable an experience as we can for you all. That’s where you come in today.

If you’ve got time, please consider going through the survey below, which asks about who you are, what challenges you face, and what you’d like to see more of on the Moz Blog.

We’ll publish the … Read the rest

November 1, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Help Us Improve the Moz Blog: 2015 Reader Survey

Posted by Trevor-Klein

In late 2013, we asked you all about your experience with the Moz Blog. It was the first time we’d collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the pace of change in our line of work (not to mention your schedules and reading habits) we didn’t want to wait that long again, so we’re taking this opportunity to ask you how well we’re keeping up.

Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do you all face? What are your pain points? Your day-to-day frustrations? If you could learn more about one or two (or three) topics, what would those be?

If you’ll help us out by taking this five-minute survey, we can make sure we’re offering the most useful and valuable content we possibly can. When we’re done looking through the responses, we’ll follow up with a post about what we learned.

Thanks, everyone; we’re excited to see what you have to say!

Can’t see the survey? Click here to take it in a new tab.

Sign up Read the rest

June 30, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

An RSS Reader A Week: In Search of a Google Reader Replacement

Posted by Dr-Pete

This post is a bit of an experiment, but I’ll get to that in a minute. As you probably know, Google Reader will be shutting down on July 1st. Like many people, I still use RSS to get information from trusted sources, and I’m looking for alternatives. So, I’m going to try a new RSS reader each week and write about my experiences here. I’ll be writing the post as I go, updating it every Thursday, so that I can get alternatives into your hands as I test them. As I update, the newest week will be pushed to the top.

Get Your Data Out Now!

First things first – don’t find yourself on July 2nd realizing that Google Reader is gone and you have to completely recreate your entire list of feeds. Here’s what you do – open Google Reader and click on the gear icon in the upper-right. Select “Reader Settings” and you’ll see a screen like this:

Google Reader export, step 1

Click on the “Import/Export” tab, and you’ll see “Export your information” at the bottom. That link takes you to Google Takeout, which allows you to download your data from Google products. You could also … Read the rest

June 2, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Introducing Moz Reader!

Posted by Nick Sayers

After the demise of Google Reader, we decided to rise to the challenge. Moz Reader is our answer. We can honestly tell you that this is the best thing to happen for Moz Reader, since Moz Reader. Just call us!

 

Moz never expected to get into the reader business. Ever. That is until one man cornered Rand at the annual “Executives Meet at the Top of a Tower” conference. Behind wafting cigar smoke and the thick stench of brandy, Jon White appeared. Jon (seen in the announcement video) came from British-controlled Colonial Hong Kong with news of an emerging fad: feeds and current events read to customers over the phone. “Bloody genius,” he called it. Rand figured if Hong Kong was doing it, we should, too. The rest is history.

Here we are 25 years later, and finally launching Moz Reader.

On a side note, Jon is only fluent in British and Cantonese, so he hasn’t quite learned how to write American yet. That’s why the Communications Team (Elijah and I) decided … Read the rest

April 1, 2013  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



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