Ranking Fluctuations: What to Expect + How to React – Whiteboard Friday

Posted by randfish

Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned.

Ranking Fluctuations

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about rankings fluctuations.

So many of you who monitor your rankings in Google might do so weekly or daily or monthly. For those of you who do it daily, you probably observe something like this. I made this up. This is not actually the keyword I tracked, but these are the numbers that I saw. So, basically, you might see that, over the course of four or five days, you hop around from number one, number two, one, one, one. But as you go down this list to the ranking position four or five or six, you’re seeing things like oh number 5, and then I’m ranking number 21, number 19, 7, 8. Gosh, it’s just going all over the place. This happens … Read the rest

June 2, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Should Marketers React When Google’s Search Results Have Dramatic Changes?

Posted by randfish

Late last month, Google made an update to its search algorithm that caused our MozCast to spike to an all-time high of more than 113 degrees. Our work as web marketers can be frustrating when we’re aiming for a continuously moving target. In today’s Whiteboard Friday, Rand covers how we can keep our cool and learn from those changes when they happen.

For reference, here’s a still image of this week’s whiteboard.

Reference photo of this week's whiteboard!

Video Transcription

Howdy, Moz fans and welcome to another edition of Whiteboard Friday. This week, I want to talk a little bit about how marketers should be reacting when Google makes big, dramatic changes in their rankings and their algorithm. Now, this can be a challenging topic, right?

So we’ve seen, for example in the recent past, MozCast, which is Dr. Pete’s project that monitors several thousand search results and sort of looks at changes in the top ten and what percent of them are churning in and out, and we saw one of the

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July 5, 2013  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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