7 Reasons to Remove "Link Building" from Our Vocabulary

Posted by Carson-Ward

Double disclaimer: This really is my own opinion, and may not be the official position of either Moz or Distilled.

“We’ve only built high-quality links.”

I see variations on this theme often; sadly, I see it most commonly in laments composed by those affected by Google’s Penguin update. After years of consulting, dozens of penalty-related questions in Moz’s Q&A, and careful consideration, I am convinced that the idea of “building links” has been heartbreakingly detrimental to our industry and many site owners. I will argue that everyone — marketers and SEOs included — would be better off if we stopped talking about building links altogether.

It may seem insane to many in the industry to speak of discarding “link building” as an action, goal, or job description. I certainly understand the objections, but I only ask that you consider the whole of my argument before coming to a conclusion.

1. Link building isn’t a process or goal

Our goal is almost always direct or indirect profitability. Where organic search marketing is concerned, profitability comes from qualified traffic, and qualified traffic comes largely from favorable search engine positions. Favorable search results are achieved to a … Read the rest

July 15, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  One Comment



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