Moz Ranking Factors Preview

Posted by EricEnge

How do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Today I am going to share some of what I found.

In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). What makes this so interesting is that the Moz data is based on commercial queries across 165,177 pages and the STC data is based on informational queries over 182,340 pages (for a total of 347,517 result pages). Let’s dive in!

Mobile-friendliness

Google rolled out their Mobile-Friendly Update on April 21 to much fanfare. We published our study results on how big that impact was here, and in that test, we tracked a set of 15,235 SERPs both before and after the SERPs.

The following chart shows the percentage of the top 10 results in the SERPs that are mobile friendly for the Moz (commercial) queries, and the STC informational queries before and after the mobile update:

Clearly, the commercial queries are returning a much larger … Read the rest

August 10, 2015  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Sneak Preview of #MozCon 2015

Posted by EricaMcGillivray

Considering coming to MozCon, July 13-15 in Seattle this year? Maybe you’re on the fence because you’re not sure what’s going on, and most importantly, what our amazing speakers are talking about? I hear you, MozCon fans! While the agenda is still being finalized, we wanted to give you a sneak preview.

If you’re like “oh, shit, I forgot to buy my MozCon ticket!,” do so now:

Buy your ticket!

We’re still finalizing a couple more speakers and topics, and of course, community speakers submissions are fast approaching. Keep your eye out here on April 2nd for more info!


Read the rest

Adam Singer
Analytics Advocate at
Google
@AdamSinger

Adam Singer is Analytics Advocate at Google, startup adviser, investor, and blogger. He previously was director for a global consulting team and has provided digital strategy for brands in a variety of industries including marketing, technology, healthcare, and more.


Topic: Digital Analytics: People, Process, Platform

In a data-driven world, Adam will pull you back to think again about your analytics, best practices, and how you report.

Adam Singer


Cindy Krum
Founder and CEO at
MobileMoxie LLC.
Twitter:
@Suzzicks

Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile

March 26, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

New Title Tag Guidelines & Preview Tool

Posted by Dr-Pete

Google’s recent SERP redesign may not seem like a big deal to the casual observer, but at least one change could have a real impact on SEOs. This post will explore the impact of the redesign on title tags, and define a new, data-driven length limit, but first, a new tool…


Title tag preview tool (2014 edition)

Pardon the reverse order of this post, but we wanted to put the tool first for repeat visitors. Just enter your title and the search query keywords (for highlighting) below to preview your result in the redesign:

Enter Your Full Title Text:
Enter Search Phrase (optional):
I’m really happy for you, and Imma let you finish, but Beyonce has one of the best
www.example.com/example
This is your page description. The font and size of the description has not changed in the latest redesign. Descriptions get cut

Read the rest

March 20, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

New Title Tag Guidelines & Preview Tool

Posted by Dr-Pete

Google’s recent SERP redesign may not seem like a big deal to the casual observer, but at least one change could have a real impact on SEOs. This post will explore the impact of the redesign on title tags, and define a new, data-driven length limit, but first, a new tool…


Title tag preview tool (2014 edition)

Pardon the reverse order of this post, but we wanted to put the tool first for repeat visitors. Just enter your title and the search query keywords (for highlighting) below to preview your result in the redesign:

Enter Your Full Title Text:
Enter Search Phrase (optional):
I’m really happy for you, and Imma let you finish, but Beyonce has one of the best
www.example.com/example
This is your page description. The font and size of the description has not changed in the latest redesign. Descriptions get cut

Read the rest

March 20, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEOmoz Feature Preview: The SERP Analysis Report (Please Share Your Feedback!)

Posted by adamf

First of all, thanks to everyone who played along with our little April Fool’s prank a couple of weeks back. I apologize if we made our fake Future Rank tool seem a little too real. As penance, I thought I would offer a sneak peek at an actual upcoming feature that is still in the advanced planning stages.

So, What Is It?

The SERP Analysis report is a deep and detailed report that shows the top ten ranking URLs for a particular keyword, retrieves a breadth of potential ranking signals, and presents them in a format that is easy to analyze at a glance. The tool is meant to help SEOs better compare and analyze the factors that may lie behind why particular sites rank in the top ten for certain keywords.

The selection of metrics and format for this report is largely based on the SERPs analysis worksheets that we shared as part of Rand’s December post 6 New Tools Every SEO Should Check Out.

Which Metrics Do We Plan to Include?

At the moment, the plan for V1 is to include the following metrics:

  • URL Link Metrics
    • Page Authority
    • mozRank
    • mozTrust
    • mozTrust / mozRank
  • Read the rest

April 11, 2011  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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