Posted by EricaMcGillivray
At the MozPlex, we’re all still coming down from the incredible energy, excitement, and new ideas that MozCon brings every year. Thank you again to all of you who joined us to make this year’s MozCon the best ever. For those of you who couldn’t join us, we wanted to share some of the best slide decks from MozCon (videos coming next month!) and also share downloads for all the decks from MozCon.
Additionally, for those planning ahead, make sure to buy your early bird ticket for MozCon 2015. We expect to sell out again, so grab this great deal now!
Mad Science Experiments in SEO & Social Media
by Rand Fishkin
Rand’s put on his lab coat, literally, and dived into SEO and social media experiments. He looked at the correlations and causations for everything from how rapid tweeting of photos affects follower gains/losses to how clicks might influence SERPs.
You are So Much More than an SEO
by Wil Reynolds
Wil once again brought his A-game and his push that SEO is a growing field and we SEOs must grow with it. He brings us all together in a presentation exploring how with our colleagues in … Read the rest
Posted by Nick Sayers
Whiteboard presentations are a great way to easily communicate advanced ideas and engage your audience. Sure kid, but what isn’t so great is lighting for whiteboard presentations. No bulls-eyeing womp rats here. In fact, sometimes filming a presentation on a whiteboard can be like listening to a self-entitled princess micromanaging your ship. Needless to say, we get a lot of people writing in and asking about our WBF gear, so here it is!
(One caveat: I cannot take credit for the current WBF setup. The lighting was already professionally set up before I joined the Moz team.) Let's dive right in!
Lighting is the most important aspect of our setup. The mission of our lighting setup is threefold:
- Light the presenter
- Light the whiteboard
- Eiminate shadows
Sounds easy enough, right? Whoa! Don’t get ahead of yourself, kid. Too much light directly on the Whiteboard will create glare; too little light and the actor will cast a distracting shadow over their content. The best way to get even light is by using lights with softboxes.
Most people ask Rand what camera we use for WBF, but they really should be asking about … Read the rest
Posted by randfish
In last week's Whiteboard Friday, we talked about how you can leverage the power slide decks to boost your SEO. This week, we are going to be following up on that same theme with, 8 rules that you can use to make exceptional slide decks. Here you will find some of tips and tricks I have learned over my many years of creating slide presentations.
Please share your own thoughts on developing the perfect slide presentation in the comments below. Happy Friday everyone!
No Whiteboard Friday about creating slide presentations is complete without a slide presentation on creating slide presentations. Say that three times fast The slide deck below is from last year, but has some other handy tips included. I wouldn't necessarily recommend taking all the advice included in the process section (waiting until the last minute, etc). This is merely how I do slides and presentations and may not work for everyone.
Transcription coming soon! Our apologies for any inconveniences.
Another great SLCSEM (Salt Lake City SEM professional organization) event has come and gone and left us with a ton of great information from one of the countryâ€™s leading experts in local search, David Mihm.Â The timing for a local search meetup and having David as a speaker couldnâ€™t have been more perfect as the local search landscape is preparing for a major shakeup in the near future.Â With Apple dropping Google and launching its own maps product, Google Places changing to Google+ Local and Yelp making big moves to embed itself in major search platforms, there was a lot of great information and speculation on preparing for whatâ€™s coming next.
I was invited to speak following David to give the attendees an agencyâ€™s perspective on fulfilling local search campaigns for small businesses.Â Both presentations are available at the bottom of this post.Â However, I want to highlight what I thought were some of the most interesting takeaways from Davidâ€™s presentation and the Q&A session that followed.
7 Local Search Takeaways From SLC|SEM
- Website Criteria â€“ In Davidâ€™ recently released 2012 Local Search Ranking Factors, he noted that Website criteria dropped from #1 to #3 in
Posted by willcritchlow
Has anyone else noticed that Rand’s presentations are getting better and better recently? Obviously he’s been a great presenter for a long time, but I’ve noticed him upping his game recently particularly in the quality of the decks themselves.
I obviously have a vested interest in watching how Rand does things. I am once again going head to head with him in Boston at our upcoming conference and again in Seattle at Mozcon in July. (Tickets are still available for both and you can read more at the end of this post about why I think you all should join us there!)
When we’re prepping for the conference, we do really detailed prep calls with all our speakers. This time around, I’ve found myself explaining how I want everyone’s decks to be a bit more like Rand’s. It occurred to me that this wasn’t particularly actionable and so I wanted to put together some of the things I’ve been trying to integrate into my own presentation style in the hope that it’ll serve as a good guide for others.
Of course, what’s missing from this list is any of the "behind the scenes" methodologies Rand … Read the rest