We (Mostly) Told You So: A Look Back at Our 2013 Predictions

We (Mostly) Told You So: A Look Back at Our 2013 Predictions is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

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At the beginning of the year, we took a look back at 2012 and made a few predictions about what the online marketing landscape would look like throughout 2013. Now, as the year draws to a close, it’s time to look back at those predictions and see what we got right, where we went wrong, and what we couldn’t have predicted with a crystal ball, quantum mathematics, and our own personal Nostradamus tied up in the server room.
Here’s Ash Buckles taking us through the list of predictions:

Now let’s examine them one at a time.

1.  Author Rank

Authorship proved to be extremely important for online marketers. By including authorship in your content marketing strategy, you could start making your content stand out from others, increase exposure, drive more clicks, and receive higher rankings. Google showed that they really want authors to claim their content, and they’re willing to reward you for doing so.

2.  Co-Occurrence

Google continues … Read the rest

December 10, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Predictions for Inbound Marketing in 2013

Posted by randfish

As is tradition here at Moz, I'm conducting my annual analysis of my predictions from 2012, and if I score high enough, predicting what will happen in 2013. I like to use this process because it keeps me honest – if I suck at predicting what will happen in a 12-month span, should you really listen to me for the next 12 months?

This year, I'm also broadening my focus beyond just SEO to all of inbound marketing – search, social, content, PR, CRO, and email. Hence, if my predictions from last year do well, I'll be making a few more guesses about the year to come than usual.

Here's how scoring works:

  • Spot On (+2) - when a prediction hits the nail on the head and the primary criteria are fulfilled
  • Partially Accurate (+1) - predictions that are in the area, but are somewhat different than reality
  • Not Completely Wrong (-1) - those that landed near the truth, but couldn't be called "correct" in any real sense
  • Off the Mark (-2) - guesses which didn't come close

The rules state that if the score is lower than +1, I'm not allowed to make … Read the rest

January 2, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Local Search Dream Team – Tips, Tools & Predictions


In addition to the infamous Panda and Penguin updates, locally-focused business are going through a lot with constant changes to Google Places (now Google+ Local).  Not only is the platform often broken, leaving very little support to small businesses, the local search industry is quickly growing and evolving.  The majority of local businesses don’t have the time, patience or experience to keep up.

Fortunately for small businesses and those interested in local search, some of the most talented SEOs in the industry share their thoughts and findings through their blogs and social media outlets.

So in honor of another gold medal for the USA men’s basketball team (my favorite Olympic sport), I present the Local Search Dream Team.  If you weren’t familiar with the 1992 Men’s Basketball Team (nicknamed the Dream Team), all you need to know is that it was the greatest team ever assembled in professional sports. Period.

The Local Search Dream Team

David Mihm – Best known for publishing the Local Search Ranking Factors on DavidMihm.com, as the founder of GetListed.org and a frequent speaker at industry events.

Follow David on Twitter and Google+


Mike Ramsey – founder of Nifty Read the rest

August 26, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

8 Predictions for SEO in 2012

Posted by randfish

It's 2012, and that means we get to revisit our expectations for 2011 and prognosticate for the year ahead. In keeping with tradition, I'm first going to evaluate my predictions from last December before determining if I've got the cred to make some for 2012. Here's the rules:

For each prediction, we'll grade using the following points system:

  • Spot On (+2) - when a prediction hits the nail on the head and the primary criteria are fulfilled
  • Partially Accurate (+1) - predictions that are in the area, but are somewhat different than reality
  • Not Completely Wrong (-1) - those that landed near the truth, but couldn't be called "correct" in any real sense
  • Off the Mark (-2) - guesses which didn't come close

The rule is – if the score is lower than +1, I'm not allowed to make predictions for the coming year. Cross your fingers for me!

Last year, I made 7 predictions:

  1. Someone proves (or a search engine confirms) that clicks/visits influence rankings +2
    Both Google and Bing confirmed in 2011 that they use searcher behavior, including clicks, as ranking signals. This prediction was spot on (though, to be fair, some felt that
  2. Read the rest

January 8, 2012  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

Summary of 2011 Online Marketing Predictions — Cast Your Vote!

—Vote For Your Predictions—

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

Can you forecast 2011’s Web changes? What could be expected from Google, Bing, and Facebook? To succeed online, you should have a fair idea of technologies, trends, and events that will alter how we do things.

Predictions are closely related to uncertainty, and should be taken with a big grain of salt. After coming across a few 2011 SEO prediction posts, I started to see some similarities. In hopes of collaborating with a mass of minds, I put together the most commonly discussed trends below.

To get a better idea of what 2011 holds, we’d like your opinion to count, too. So vote here ——————-


11 Most Most Predicted Online Trends for 2011:

1. Social will become more integrated into search

As the Web is humming with Facebook and Twitter comments, what are people saying about your company and products? We’ve already seen social results show in the search engine results pages, but many predict larger algorithmic changes around social. Matt Lawson of SearchEngineLand said, “This new, more social search algorithm will allow users to rate … Read the rest

January 22, 2011  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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