9 Predictions for SEO in 2018

Posted by randfish

For the last decade, I’ve made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today’s the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead.

In keeping with tradition, my predictions will be graded on the following scale:

  • Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled
  • Partially Accurate (+1) – Predictions that are in the ballpark, but are somewhat different than reality
  • Not Completely Wrong (-1) – Those that got near the truth, but are more “incorrect” than “correct”
  • Way Off (-2) – Guesses which didn’t come close

Breakeven or better means I make new predictions for the year ahead, and under that total means my predicting days are over. Let’s see how this shakes out… I’m not nervous… You’re nervous! This sweat on my brow… It’s because… because it was raining outside. It’s Seattle! Yeesh.

Grading Rand’s 2017 Predictions

#1: Voice search will be more than 25% of all US Read the rest

January 11, 2018  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

Posted by MiriamEllis

Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George Freitag, Britney Muller, and I peer into the future in hopes of helping your local business or local search marketing agency be mentally and tactically prepared for an exciting ride in the year ahead.


1. There will be a major shakeup in local SEO ranking factors.

Rand Fishkin, Founder & Wizard of Moz

My prediction is that the local SEO ranking factors will have a major shakeup, possibly devaluing some of the long-held elements around listing consistency from hard-to-control third parties. I think Google might make this move because, while they perceive the quality and trustworthiness of those third-party local data aggregators to be decent, they don’t want to force small business owners into maintaining contentious relationships or requiring them to learn about these services that control so much of their ranking fate. I’ll be the first to say this is a bold prediction, and I don’t give it super-high odds, but I think even … Read the rest

February 19, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

8 Predictions for SEO in 2017

Posted by randfish

It’s that time again, friends… That time where I grade my 2016 predictions to see whether I’ve got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let’s see where we end up, and what I’ve got to say for the next 12 months.

As always, my predictions will be graded on the following scale:

  • Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled
  • Partially Accurate (+1) – Predictions that are in the area, but are somewhat different than reality
  • Not Completely Wrong (-1) – Those that landed near the truth, but couldn’t be called “correct” in any real sense
  • Way Off (-2) – Guesses which didn’t come close

If I’m at breakeven or above, you can have more trust for what I’ll posit for the year ahead. If not… Doom! Well, OK, maybe not doom. But at least shame and embarrassment and what I hope are lots of hilarious tweets at my expense.

Grading Rand’s 2016 Predictions

#1: Data will reveal Google organic results to have Read the rest

January 11, 2017  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Predictions for the Marketing World in 2015

Posted by randfish

The beginning of the year marks the traditional week for bloggers to prognosticate about the 12 months ahead, and, over the last decade I’ve created a tradition of joining in this festive custom to predict the big trends in SEO and web marketing. However, I divine the future by a strict code: I’m only allowed to make predictions IF my predictions from last year were at least moderately accurate (otherwise, why should you listen to me?). So, before I bring my crystal-ball-gazing, let’s have a look at how I did for 2014.

Yes, we’ll get to that, but not until you prove you’re a real Wizard, mustache-man.

You can find 
my post from January 5th of last year here, but I won’t force you to read through it. Here’s how I do grading:

  • Spot On (+2) – when a prediction hits the nail on the head and the primary criteria are fulfilled
  • Partially Accurate (+1) – predictions that are in the area, but are somewhat different than reality
  • Not Completely Wrong (-1) – those that landed near the truth, but couldn’t be called “correct” in any real sense
  • Off the Mark (-2) – guesses which didn’t come close

If the … Read the rest

January 6, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

6 Predictions for the Marketing World in 2014

Posted by randfish

It’s time, once again, to continue my annual tradition of analyzing my predictions from 2013, and if I score high enough, predicting what will happen in 2014. I use this process because it keeps me honest, and keeps you informed as to my relative levels of accuracy (or failure).

Here’s how scoring works:

  • Spot On (+2) – when a prediction hits the nail on the head and the primary criteria are fulfilled
  • Partially Accurate (+1) – predictions that are in the area, but are somewhat different than reality
  • Not Completely Wrong (-1) – those that landed near the truth, but couldn’t be called “correct” in any real sense
  • Off the Mark (-2) – guesses which didn’t come close

If the score is positive, I’m at least somewhat good at this, and if it’s negative, I’m clearly losing the pulse of the industry. Let’s see how I did!

In 2013, I made 10 predictions. They were:

#1: None of the potential threats to Google’s domination of search will make even a tiny dent

According to the Statcounter data (the only source I really trust), this one’s definitely true. Google has maintained ~80% of search in the Read the rest

January 6, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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