Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

Posted by randfish

Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep up.

Searcher Task Accomplishment

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re chatting about a new Google ranking factor.

Now, I want to be clear. This is not something that’s directly in Google’s algorithm for sure. It’s just that they’re measuring a lot of things that lead us to this conclusion. This is essentially what Google is optimizing toward with all of their ranking signals, and therefore it’s what SEOs nowadays have to think about optimizing for with our content. And that is searcher task accomplishment.

So what do I mean by this? Well, look, when someone does a search like “disinfect a cut,” they’re trying … Read the rest

July 21, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Are Exact Match Domains Too Powerful? Is Their Time Limited?

Posted by randfish

Last night at the SEOmoz meetup in Avi Wilensky‘s incredible office space, a frequent topic of discussion both during the presentations/Q+A and in small group networking before and after was the propensity for Google (and Bing) to bias towards exact match domains in the rankings.

How big an issue is exact-match domains? Let’s look at some data from our correlation analysis from SMX Advanced earlier this year:

Just by itself, exact match is remarkably high in correlation to rankings. No other on-site/on-page factor we examined even came close. Granted, that’s not causation, and it could be other factors influencing those impressively high rankings. Let’s get a bit deeper and more granular around the issue:

Holy what?! Actually, this probably isn’t very surprising to most SEOs. The second highest correlation we found of anything – links, on-page elements, URL factors, keyword usage, third-party metrics  (excluding only Page Authority scores, which are specifically designed to predict Google rankings) was exact-match .com domain names. Yeah – it’s powerful stuff.

We can also look at the raw prominence (less interesting for determining what might help a page/site rank, but useful for this application:

That’s saying that more than 1/4 and … Read the rest

October 23, 2010  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Powerful Analytics Tip Every Website Should Employ

Posted by randfish

How many presentations do you see that show traffic stats like these?

New vs. Returning Visits

Or this:

Pageviews Over Time

Or this:

Referring Site Traffic

These charts aren’t wrong, per se. They’re not lying to you, but they are obscuring the truth, and they’re making it impossible to know what’s going right and wrong.

The problem isn’t that the numbers are inaccurate, it’s that no website is just ONE SITE. A website is a collection of pages, and oftentimes, a collection of lots of different KINDS of pages. Even the simplest of sites, built on blog CMS’ like WordPress or basic CMS’ like Drupal have unique sections within them – the homepage, individual posts, static pages (about, contact, et al.), categories, search pages, posts by month, author, etc. – all of these have different formats, different functions and, almost certainly, different visitor stats.

Yet, for some reason, when we as marketers look at a site, we don’t ask "how are the category pages doing this month?" or "how is the blog performing compared to the white paper articles?" We ask, "how’s the site doing."

The singular answer to that question often obscures a more nuanced, but valuable truth: Different website sections perform differently.

If your car … Read the rest

August 12, 2010  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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