5 Creative Ways to Promote Your Blog Posts

5 Creative Ways to Promote Your Blog Posts is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

5 Creative Ways to Promote Your Blog Posts.fw

If you build it they will come? False.

The online world is a competitive place. In addition to having a killer website, you also need to update your website with great content. Blog posts are the most popular and one of the easiest types of content to create. But just because you’re blogging, it’s not like teenagers are going to flock to your site like teenagers would to a Justin Beiber concert.

You need a comprehensive plan that entails more than simply posting to your blog posts to your company Facebook Page and sending out a few tweets. Here are 5 creative ways to promote your blog content that you might not have thought of:

1. Google+ Communities

I’ve said it before, and I’ll say it again: Get on Google+.

If you’re not on Google+, we have a great eBook that can help you get started. In addition to posting your blog post to your company page, you can also add your blog posts to … Read the rest

April 23, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Best of 2012: Top Posts and People of the Year

Posted by Ashley Tate

Now that 2012 has come to a close, it's time to take a look back at the posts and community members that made the biggest impacts on the Moz blog throughout the year!

This year offered unlimited awesomeness to highlight, but we had to pick and choose. The list includes top posts based on unique pageviews, thumbs up, total number of comments, and linking root domains. We also highlight the community members who left top comments (by thumbs up) and those who left the highest amount of comments throughout the year. 

If there are any posts you didn't get a chance to read (or any epic posts you can't wait to re-read), my advice is to grab your favorite mug, fill it with a tasty treat, and curl up in your favorite cozy place to catch up on the best of the Moz blog in 2012. I'm excited to hear your thoughts on your favorite posts, why you think they did so well, and what you'd like to see more of in 2013!

A quick-reference list of the Top Posts of 2012: 

Unique pageviews
Thumbs up
Total number of comments
Linking root domains

And one … Read the rest

January 6, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Our Top 12 Blog Posts of 2012

Our Top 12 Blog Posts of 2012 is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

At SEO.com we’re constantly preaching about the power of blogs to our clients. It only makes sense for us to set a good example and rock our own blog. 2012 was an exciting year for internet marketing, and our bloggers were on top of the challenges and changes within the industry. Here … Read more

Our Top 12 Blog Posts of 2012 is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.


SEO.com… Read the rest

December 30, 2012  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

Facebook Promoted Posts vs Sponsored Stories

Posted by Justin_Vanning

There's been a lot of buzz around Facebook's Promoted Post feature over the past few months. I've read several blog posts (the HasOffers post was great) who have tried testing the effectiveness of Promoted Posts vs Facebook's Sponsored Story ads, and thought it would be interesting to do a similar test here at SEOmoz. Before I jump in to the results of my test, I'll give a quick overview on Promoted Posts for those who aren't familiar.

What's the Difference Between a Promoted Post and a Sponsored Story?

Facebook rolled out their Promoted Post feature at the end of May, allowing Brand Page owners to pay to push content to a broader audience than normal. What some people don't know is that when you publish content on your Facebook Brand Page, only a small percentage of your fans are seeing that content appear in their news feeds.

Facebook uses its complex EdgeRank algorithm to determine which content each user sees in their news feed. Facebook estimates that only 16% of a company's fans will see every post they generate in their news feed. Some companies will obviously have a much higher percentage of engaged fans than … Read the rest

July 21, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Top 2011 Moz Posts of 2011

Posted by Dr. Pete

Don’t panic – it’s not what you think. Last fall, I did an analysis of 50 blog posts before and after Google+ to see what factors drove traffic. At the time, I really wanted to do more, but collecting the data posed multiple challenges. Rand suggested that 50 was ok, but 500 would be great. So, I set out to make it 1000, just to make the boss proud. Then, I thought, “Why not 2000?!”. Three months passed…

Long story short, I built a crawler and not only expanded the 50-post analysis to 2011 posts, but added a chunk of variables for good measure. This analysis covers the top 2011 SEOmoz posts of 2011, ranked by Unique Pageviews (UPVs). These posts could be written at any time (some go back to 2005) – I’m just looking at which pages got traffic during 2011.

Let’s See Those Numbers

I could keep talking, or I could show you the numbers. The following graph shows Spearman correlations (r-values) for 13 variables with UPVs. Blue bars are social factors, green are community factors, and purple are content factors:

Correlations with Unique Pageviews

Most of the variables are self-explanatory, but a few that might … Read the rest

January 14, 2012  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



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