Posted by randfish
[Estimated read time: 13 minutes]
Success isn’t an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it’s always within reach â€” even if you’re running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you’ll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today’s Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about blog post SEO, specifically how to nail the on-page optimization process, the thought process, the strategy process, the content creation and optimization for a blog post. So if you are writing a blog, there are a bunch of things that you need to do to be great at SEO, and there are some steps that I think you can follow.
This is not one of those things where I’m … Read the rest
Posted by Trevor-Klein
At the end of every year, we compile a list of the very best posts and most popular and prolific people that have been published on the Moz Blog and YouMoz. It’s a really fun way to look back on what happened this year, and an insight-packed view of what really resonates with our readers.
Here’s what we’ve got in store:
- Top Moz Blog posts by 1Metric score
- Top Moz Blog posts by unique visits
- Top YouMoz Blog posts by unique visits
- Top Moz Blog posts by number of thumbs up
- Top Moz Blog posts by number of comments
- Top Moz Blog posts by number of linking root domains
- Top comments from our community by number of thumbs up
- Top commenters from our community by total number of thumbs up
A huge thanks goes to Dr. Pete Meyers and Cyrus Shepard; their help cut the amount of time creating this piece consumed in half.
We hope you enjoy the look back at the past year, and wish you a very happy start to 2015!
Earlier this year, we created a new metric to evaluate the success of our blog posts, calling it … Read the rest
Posted by Trevor-Klein
After asking Roger to work overtime to crunch these numbers, we’ve whittled the posts down to the cream of the crop, and have organized them in several different ways:
- The top Moz Blog posts by unique pageviews
- The top YouMoz Blog posts by unique pageviews
- The top Moz Blog posts by number of thumbs up
- The top Moz Blog posts by number of comments
- The top Moz Blog posts by number of linking root domains
- The top comments from our community by number of thumbs up
- The most active community members by number of comments posted
This year’s data was more difficult to collect, as we migrated to our new domain in May. My eternal gratitude goes to Cyrus Shepard for helping make sure the right numbers were pulled.
Top posts by unique pageviews
One of the quintessential metrics for a piece of content is its number of unique pageviews. Reflecting our audience’s thirst for advanced SEO, content marketing, and … Read the rest
Just recently, Google has made a feature available that allows anyone to embed their Google + posts anywhere on the web. Google is making strides and following Twitter and Facebook by doing what they always do and taking it up a notch. Website owners and blog users can take any post that they find useful or relevantÂ from any G+ user whose feed they can see, and embed an actual live post onto their site or blog.
Why itâ€™s useful
We know that we can embed posts, but whatâ€™s even more important to know is why we should. The social media platform that intertwines family, friends, and business has made information available to the public on an entirely new level and there are many benefits.
- Any content created in Google+ prior to September 9, 2013 has been stuck there, unavailable to the rest of the World Wide Web. Many great quotes, stories, articles and more that were once only available on G+ can now be
If you build it they will come? False.
The online world is a competitive place. In addition to having a killer website, you also need to update your website with great content. Blog posts are the most popular and one of the easiest types of content to create. But just because you’re blogging,Â itâ€™s not like teenagers are going to flock to your site like teenagers would to a Justin Beiber concert.
You need a comprehensive plan that entails more than simply posting to your blog posts to your company Facebook Page and sending out a few tweets. Here are 5 creative ways to promote your blog content that you might not have thought of:
1. Google+ Communities
Iâ€™ve said it before, and Iâ€™ll say it again: Get on Google+.