Just recently, Google has made a feature available that allows anyone to embed their Google + posts anywhere on the web. Google is making strides and following Twitter and Facebook by doing what they always do and taking it up a notch. Website owners and blog users can take any post that they find useful or relevantÂ from any G+ user whose feed they can see, and embed an actual live post onto their site or blog.
Why itâ€™s useful
We know that we can embed posts, but whatâ€™s even more important to know is why we should. The social media platform that intertwines family, friends, and business has made information available to the public on an entirely new level and there are many benefits.
- Any content created in Google+ prior to September 9, 2013 has been stuck there, unavailable to the rest of the World Wide Web. Many great quotes, stories, articles and more that were once only available on G+ can now be
If you build it they will come? False.
The online world is a competitive place. In addition to having a killer website, you also need to update your website with great content. Blog posts are the most popular and one of the easiest types of content to create. But just because you’re blogging,Â itâ€™s not like teenagers are going to flock to your site like teenagers would to a Justin Beiber concert.
You need a comprehensive plan that entails more than simply posting to your blog posts to your company Facebook Page and sending out a few tweets. Here are 5 creative ways to promote your blog content that you might not have thought of:
1. Google+ Communities
Iâ€™ve said it before, and Iâ€™ll say it again: Get on Google+.
Posted by Ashley Tate
Now that 2012 has come to a close, it's time to take a look back at the posts and community members that made the biggest impacts on the Moz blog throughout the year!
This year offered unlimited awesomeness to highlight, but we had to pick and choose. The list includes top posts based on unique pageviews, thumbs up, total number of comments, and linking root domains. We also highlight the community members who left top comments (by thumbs up) and those who left the highest amount of comments throughout the year.
If there are any posts you didn't get a chance to read (or any epic posts you can't wait to re-read), my advice is to grab your favorite mug, fill it with a tasty treat, and curl up in your favorite cozy place to catch up on the best of the Moz blog in 2012. I'm excited to hear your thoughts on your favorite posts, why you think they did so well, and what you'd like to see more of in 2013!
A quick-reference list of the Top Posts of 2012:
And one … Read the rest
At SEO.com weâ€™re constantly preaching about the power of blogs to our clients. It only makes sense for us to set a good example and rock our own blog. 2012 was an exciting year for internet marketing, and our bloggers were on top of the challenges and changes within the industry. Here … Read more
Posted by Justin_Vanning
There's been a lot of buzz around Facebook's Promoted Post feature over the past few months. I've read several blog posts (the HasOffers post was great) who have tried testing the effectiveness of Promoted Posts vs Facebook's Sponsored Story ads, and thought it would be interesting to do a similar test here at SEOmoz. Before I jump in to the results of my test, I'll give a quick overview on Promoted Posts for those who aren't familiar.
What's the Difference Between a Promoted Post and a Sponsored Story?
Facebook rolled out their Promoted Post feature at the end of May, allowing Brand Page owners to pay to push content to a broader audience than normal. What some people don't know is that when you publish content on your Facebook Brand Page, only a small percentage of your fans are seeing that content appear in their news feeds.
Facebook uses its complex EdgeRank algorithm to determine which content each user sees in their news feed. Facebook estimates that only 16% of a company's fans will see every post they generate in their news feed. Some companies will obviously have a much higher percentage of engaged fans than … Read the rest