If you build it they will come? False.
The online world is a competitive place. In addition to having a killer website, you also need to update your website with great content. Blog posts are the most popular and one of the easiest types of content to create. But just because you’re blogging,Â itâ€™s not like teenagers are going to flock to your site like teenagers would to a Justin Beiber concert.
You need a comprehensive plan that entails more than simply posting to your blog posts to your company Facebook Page and sending out a few tweets. Here are 5 creative ways to promote your blog content that you might not have thought of:
1. Google+ Communities
Iâ€™ve said it before, and Iâ€™ll say it again: Get on Google+.
Posted by Ashley Tate
Now that 2012 has come to a close, it's time to take a look back at the posts and community members that made the biggest impacts on the Moz blog throughout the year!
This year offered unlimited awesomeness to highlight, but we had to pick and choose. The list includes top posts based on unique pageviews, thumbs up, total number of comments, and linking root domains. We also highlight the community members who left top comments (by thumbs up) and those who left the highest amount of comments throughout the year.
If there are any posts you didn't get a chance to read (or any epic posts you can't wait to re-read), my advice is to grab your favorite mug, fill it with a tasty treat, and curl up in your favorite cozy place to catch up on the best of the Moz blog in 2012. I'm excited to hear your thoughts on your favorite posts, why you think they did so well, and what you'd like to see more of in 2013!
A quick-reference list of the Top Posts of 2012:
And one … Read the rest
At SEO.com weâ€™re constantly preaching about the power of blogs to our clients. It only makes sense for us to set a good example and rock our own blog. 2012 was an exciting year for internet marketing, and our bloggers were on top of the challenges and changes within the industry. Here … Read more
Posted by Justin_Vanning
There's been a lot of buzz around Facebook's Promoted Post feature over the past few months. I've read several blog posts (the HasOffers post was great) who have tried testing the effectiveness of Promoted Posts vs Facebook's Sponsored Story ads, and thought it would be interesting to do a similar test here at SEOmoz. Before I jump in to the results of my test, I'll give a quick overview on Promoted Posts for those who aren't familiar.
What's the Difference Between a Promoted Post and a Sponsored Story?
Facebook rolled out their Promoted Post feature at the end of May, allowing Brand Page owners to pay to push content to a broader audience than normal. What some people don't know is that when you publish content on your Facebook Brand Page, only a small percentage of your fans are seeing that content appear in their news feeds.
Facebook uses its complex EdgeRank algorithm to determine which content each user sees in their news feed. Facebook estimates that only 16% of a company's fans will see every post they generate in their news feed. Some companies will obviously have a much higher percentage of engaged fans than … Read the rest
Posted by Dr. Pete
Don’t panic – it’s not what you think. Last fall, I did an analysis of 50 blog posts before and after Google+ to see what factors drove traffic. At the time, I really wanted to do more, but collecting the data posed multiple challenges. Rand suggested that 50 was ok, but 500 would be great. So, I set out to make it 1000, just to make the boss proud. Then, I thought, “Why not 2000?!”. Three months passed…
Long story short, I built a crawler and not only expanded the 50-post analysis to 2011 posts, but added a chunk of variables for good measure. This analysis covers the top 2011 SEOmoz posts of 2011, ranked by Unique Pageviews (UPVs). These posts could be written at any time (some go back to 2005) – I’m just looking at which pages got traffic during 2011.
Let’s See Those Numbers
I could keep talking, or I could show you the numbers. The following graph shows Spearman correlations (r-values) for 13 variables with UPVs. Blue bars are social factors, green are community factors, and purple are content factors:
Most of the variables are self-explanatory, but a few that might … Read the rest