Google Algorithmic Penalties Still Happen, Post-Penguin 4.0

Posted by MichaelC-15022

When Penguin 4.0 launched in September 2016, the story from Gary Illyes of Google was that Penguin now just devalued spammy links, rather than penalizing a site by adjusting the site’s ranking downward, AKA a penalty.

Apparently for Penguin there is now “less need” for a disavow, according to a Facebook discussion between Gary Illyes and Barry Schwartz of Search Engine Land back in September. He suggested that webmasters can help Google find spammy sites by disavowing links they know are bad. He also mentioned that manual actions still happen — and so I think we can safely infer that the disavow file is still useful in manual penalty recovery.

But algorithmic penalties DO still exist. A client of mine, who’d in the past built a lot of really spammy links to one of their sites, had me take a look at their backlinks about 10 days ago and build a disavow file. There was no manual penalty indicated in Search Console, but they didn’t rank at all for terms they were targeting — and they had a plenty strong backlink profile even after ignoring the spammy links.

I submitted the disavow file on March 2nd, … Read the rest

March 13, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Post-Penguin Anchor Text Case Study

Posted by Court Tuttle

It's no secret that Google's Panda and Penguin updates caused a lot of panic. SEOs and marketers were FREAKING out and honestly, I got tired of reading about it – I'm sure most of you did too. Although I'm pretty turned off to information about these updates, I've been really interested in the anchor text issues surrounding the Penguin update. If sites that have over-optimized anchors lost traffic due to the update, it seems to make sense that sites can move up with relatively few (or without any) anchored links. I wanted to test that idea and decided that it was time for a good, old fashioned case study.

Designing the Case Study

Instead of trying to sound cool and acting like I designed a super professional case study, I'll just tell you how it really happened. I simply wanted to know if I could take a brand new domain (with … Read the rest

January 16, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin)

Posted by scott.mclay

Quite a few things have changed in my approach to link building since my first link building guide back in 2010. For starters, there was a mass of link based algorithm updates, there was Penguin, and to top this all off I’ve changed jobs as well (you can find me amongst the masses here these days). One thing that hasn’t changed is my view that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also.

Once again, most of the information I’m giving away here will most likely be available from a large number of other sources including SEOmoz, so I will try to attribute these where I can.


Creating your Link Building Strategy

Creating a solid strategy should be the starting point for any link building campaign, not having one in the current climate would … Read the rest

November 29, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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